Food Industry News, Insights, and Education for the CPG Community

Hatching a new brand can take time. Such was the case for emerging brand Egglife, which entered stores this month after a three-year path to market. Backed by the family behind the country’s second largest egg producer, the company hopes to disrupt a tired category — wraps — and “snackify” the humble egg.

The entrepreneur’s life is complicated. We’ve decided to keep things consistent, so we’re adding a tough choice for you: two more NOSH Live Breakout Sessions to choose from on the afternoon of Wednesday, December 4th. The second set of breakout panels will share insights and implications when working with functional foods, and strategies and best practices for building a Board of Directors.

As health and wellness continue to be top of mind for a wide range of consumers, brands have a unique opportunity to engage shoppers searching for products that better their lives and attach them to a community. Next month at NOSH Live, a special panel featuring a better-for-you food brand founder, a purpose-driven investor and the head of a wellness-focused media platform will combine forces to talk about how natural food brands can engage these healthy consumers.

Vegan man sues Burger King, Target’s Good & Gather forges ahead, FDA allows ‘ruby chocolate,’ and more in this week’s Checkout.

With new plant-based brands sprouting every day, there’s more competition in the category than ever before. But these start-ups will have another champion, with the launch of The Garden, an investment vehicle and service provider for emerging plant-based food and beverage brands. Brands accepted into The Garden will receive funds and services valued at up to $250,000 from investment firm New Crop Capital and meal kit company Purple Carrot.

While fresh produce is often seen as a stalwart of a better-for-you lifestyle — and driver of perimeter growth in stores — fresh food overall isn’t being picked as much as retailers and manufacturers would like. In a study released last week, consulting firm Deloitte surveyed 153 fresh food manufacturers and retailers and 2,000 consumers to understand why fresh is lagging — and the challenges ahead.

It’s time to reveal the first two NOSH Live Breakout Sessions, which take place on Wednesday, December 4th, and allow attendees to choose which topics are most important to their business. The first round of panelists feature retail and investment gurus who will guide food brands on their growth journey.

Gluten-free breakfast brand Love Grown wants to wake up the tired cereal aisle. The brand, which first launched its better-for-you take on the breakfast staple in 2008, sees a bright future fueled by beans and other novel, nutritionally-dense bases and is launching new packaging — a key move as it prepares to expand into Walmart early next year.

With eyes on expanding beyond the yogurt set, Chobani announced yesterday the launch of a range of new both dairy and plant-based products, including its entry into the fast-growing oat “milk” category.

The holiday season is here and retailers are stocking their shelves with festive limited edition flavor offerings from classic pumpkin spice to peppermint to gingerbread. With the proven popularity of seasonal plays, brands are testing new flavors and entering new retailers with limited edition sweets, snacks, stocking stuffers and convenient Thanksgiving feasts on-the-go.

It’s time to announce the official agenda for the Cannabis Forum for Food and Beverage, presented by BevNET and NOSH, on Friday, December 6 in Santa Monica, Calif. The cannabis market continues to evolve, and we’re going to come back together, this time at the Loews Santa Monica Beach Hotel.

Albertsons moves Plated to private label, Honest Tea co-founder to focus on Beyond Meat, Mondelez studies snacking and more in this week’s Checkout.

We’re excited to announce the official agenda for NOSH Live Winter 2019 which takes place next month at the Loews Santa Monica Beach Hotel. Hundreds of natural food professionals are already registered for the industry event which is now only 20 days away.

Faced with an ever-increasing selection of products on the shelves, more consumers are turning to private label brands for price-conscious options that don’t compromise on value, according to a new report by market research firm IRI. The Consumer Connect report, “Beyond Price, Consumers Find Value in Private Brands” examined the growing influence of private label brands and consumers’ shifting attitudes toward them.