Marketing
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Featured Marketing Content
What The New Non-UPF Verified Standard Means for Brands
The Food Integrity Collective (FIC) officially released its version one standard for the new Non-UPF Verified program today, allowing the industry to understand what guardrails may steer the future of the food system and how brands can comply.
TikTok and Tariffs Stoke Supply Chain Tension
Between TikTok’s influence, tariff impacts and the MAHA movement, innovating across the CPG landscape is more complex than ever. We spoke with a range of stakeholders during SupplySide Global to see how they are navigating ever-changing demands and constraints.
Laoban Tests New Growth Recipe With Bachan’s Collaboration
Asian frozen food brand Laoban teamed up with Japanese BBQ sauce slinger Bachan’s for its first-ever collaborative product launch, a limited-edition iteration of its newly-launched Taiwanese Popcorn Chicken.
Additional Content
RXBAR Rolls Into New Bites Format
Clean label protein snacks just got smaller. This week, Kellanova-owned RXBAR made its first move beyond its flagship format, launching a 2-SKU line of shelf-stable Protein Energy Bites.
Issei Sees Significant Sales Lift From ‘Transformative’ Packaging Refresh, Viral TikTok
In conjunction with its three-year anniversary, Issei is swapping its minimalist packaging design for a bold, colorful new look that has already led to a sales pick-up both online and in brick-and-mortar retail.
Barry Callebaut Taps NotCo AI to Boost Chocolate Innovation
Chocolate manufacturer Barry Callebaut has partnered with NotCo to explore using artificial intelligence to develop new chocolate recipes.
New Products: Seasonals from Issei and Chocolove, Plus Maple Leaf Foods’ Mighty Protein Sticks
It’s nearly Thanksgiving, and brands are gearing up for the holiday season, from Issei’s new limited-edition Dark Chocolate Covered Peppermint Mochi Gummies to the return of Chocolove’s Tree-Shaped Bites.
Banza Marks 11 Years With New Hires, New Products and a Stronghold in the Mainstream Pasta Aisle
When Banza hit the market in 2014, it set out to bring the humble chickpea to the masses with its novel, better-for-you pasta. Fast forward 11 years, and the brand has established a strong foothold in the mainstream market as the number 5 brand in the U.S. (according to the company), expanded its team with… Read more »
CPG Week Podcast: High Hopes For Hemp Beverages. Plus, TreeHouse Foods’ Lofty Exit
This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard chat about the acquisition of TreeHouse Foods, the regulatory outlook for hemp beverages, a new verification standard for non-ultraprocessed foods, and Lucky Energy’s latest funding round.
How Iconic Candy Is Reviving and Modernizing Nostalgic Confections
Iconic Candy is seeking to make retro candy brands like Creme Savers, Bubble Jug and Regal Crown accessible to adults who remember them from childhood, as well as a new generation of consumers.
New Products: Oishii Ventures into Pantry Staples, Oui’d Chef Debuts With THC-Infused Drizzling Oils
In this week’s notable new products roundup, Oishii ventures beyond the produce set, Lentiful and Kevin’s Natural Foods gear up for Thanksgiving, and Oui’d Chef infuses drizzling oils with THC.
‘Non-UPF Verified’ Standard Aims to Rebuild Trust in Processed Foods
The Food Integrity Collective (FIC) unveiled the first iteration of its Non-UPF Verified standards during an exclusive webinar this week. Here’s a look at the standards for certification.
Marketing: Khloud Pops Up In Blank Street Cafes
Khloud Protein Popcorn is teaming up with Blank Street Coffee to offer a limited-edition Vanilla Bean Khloud Matcha beverage at selection cafes; Graeter’s gets a glow-up; Real Good Foods unveils refreshed identity; and Kraft Mac & Cheese meets ‘American Pie.’