Marketing
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Featured Marketing Content
Deep Indian Kitchen Creators Debut New Thai Inspired Platform
Tem Toa is a new Thai-inspired frozen food brand launched by Deep Indian Kitchen and marks the creation of its new brand platform, Deep Brands.
Marketing: Khloud Teams Up With Hot Girl Pickles For Galentine’s Day
Khloé Kardashian’s better-for-you snack brand Khloud is tapping into the dill pickle flavor craze with its latest addition; Factor and Perfect Snacks tap Olympic athletes.
Impossible Foods, EQUII Partner Up
Plant-based meat maker Impossible Foods is partnering with high-protein, low-carb food tech company EQUII in a strategic partnership will expand the company’s innovation portfolio.
Additional Content
New Products: Natty Ice Cream Bulks Up Portfolio; Like Air Collabs with Freestyle Snacks
In this week’s new product roundup, The Laughing Cow taps into the pickle flavor craze, Natty Ice Cream bulks up its portfolio, and Like Air partners with Freestyle Snacks on co-branded puffcorn.
CPG Week Podcast: A Kardashian, a Makeover and a Lawsuit
This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss Kim Kardashian’s new energy beverage venture, Hippeas’ once-in-a-decade brand refresh, a class action complaint against functional iced tea brand Halfday Tonics, and new funding and distribution gains for Seth Goldman’s Just Ice Tea.
PepsiCo Taps into Creator Culture with First TikTok Shop Snack Line
With a new, limited-edition collection of “Flavor Swap” snacks debuting first on TikTok Shop, PepsiCo is testing whether content creator-led hype can serve as a viable go-to-market strategy.
Hippeas Packaging Refresh ‘Asserts Ownership’ Of Chickpea Snacks
Hippeas unveiled the most dramatic packaging redesign, which communicates the brand’s attributes to consumers more efficiently.
How Mason Dixie Is Proving That ‘Clean Label and Comfort Food Aren’t in Conflict’
Mason Dixie Foods announced today it is expanding its frozen portfolio with two new SKUs that underscore its mission to prove “clean label and comfort food aren’t in conflict,” according to founder and CEO Ayeshah Abuelhiga.
Tia Lupita Enters BBQ and Creamy Condiment Sets with a ‘Mexican Flavor Lens’
Armed with greater distribution capabilities from new parent company Vilore Foods, Tia Lupita is pushing further into the condiment aisle with four new SKUs.
Forager Project Bets Bigger On Greek-Style Line As Velocities Rise
Plant-based dairy brand Forager Project has expanded its high-protein Greek-style yogurt line with new sizes and flavors nearly a year after first debuting the format.
TRUFF’s Label Refresh Marks Next Phase of Retail Push
TRUFF is reimagining the packaging that fueled its early direct-to-consumer buzz as it pushes further into brick-and-mortar retail, unveiling today a new label focused on flavor differentiation and accessibility.
New Products: Jack Link’s Introduces Carnivore Bites, MìLà Unveils ‘Biggest Product Expansion Yet’
In this week’s new products roundup, Jack Link’s introduces a bite-sized, protein-packed snack, Primal Kitchen launches its first-ever dairy-based offerings, and MìLà announces its “biggest product expansion yet.”
How Cold Chain Operators Are Turning a Market Shake-Up into Opportunity with The Fit Bagel
The operators behind Cold Chain 3PL are expanding into branded consumer goods with a standalone company, The Fit Bagel, betting they can turn a market gap created by BetterBrand’s abrupt shutdown into a disciplined opportunity built on operational rigor.