SimplyProtein Debuts Bold New Protein Snacks at Expo West 2026

ANAHEIM, CA (March 3-6, 2026) – SimplyProtein, a Certified B Corp that is redefining convenient, flavorful protein snacks, returns to Natural Products Expo West 2026 with exciting new innovations after last year's rebranding refresh. Attendees can stop by Booth #8221 at Hall E in the "Hot Products – Snack Lab" to sample the brand's newest protein snacks, including its bold new Protein Tortilla Chips and decadent Dipped Bars.

This year, SimplyProtein is continuing to grow its strong portfolio of better-for-you protein snacks with two new Protein Tortilla Chip flavors — Kickin' Jalapeno Ranch and Fiesta Taco — alongside fan favorites like Sea Salt, Hint of Lime, and Hint of Habanero. Packed with 7 grams of plant-based protein per serving, these restaurant-style Protein Tortilla Chips hold up on their own or with dips, delivering a satisfying, flavorful crunch. Expo West attendees can get a firsthand taste test at Booth #8221 to see how SimplyProtein is raising the bar for protein-powered snacks.

SimplyProtein will also showcase its nut-free Dipped Bars. These chocolatey dipped, plant-powered bars are lunchbox and school friendly with kid-approved flavors like Birthday Cake, Chocoberry, and Cookies & Crème. Talk about the perfect grab-and-go snack that helps children (and grown-ups) fuel up while satisfying cravings. Dipped Bars will be sampled alongside the brand's best-selling Crispy Bars, showing the commitment to Simply Better Snacking™ that adults and kids alike can both enjoy.

"We've always listened closely to what people want from snacks, something that fits into their day, tastes great, and delivers on protein without feeling heavy," said Linda Zink, President and Chief Commercial Officer of SimplyProtein. "With these new Protein Tortilla Chip flavors and our Dipped Bars, we wanted to grow the snack category in a way that feels natural for our brand. Our chips hold up whether you're dipping or grabbing a handful, and our bars bring flavor and protein in a format parents feel good about adding to their kids' backpacks and lunchboxes … and even their own."

SimplyProtein is exhibiting at Natural Products Expo West from March 3-6 at the Anaheim Convention Center, located at 800 W Katella Ave, Anaheim, CA 92802. The brand invites attendees to stop by Booth #8221 in the "Hot Products – Snack Lab" to sample its protein-powered snacks, including bold new Protein Tortilla Chips and Dipped Bars, as well as fan-favorite Crispy Bars. SimplyProtein's CEO, Michael Lines, and President & CCO, Linda Zink, will be on-site to speak to the brand's growth, innovation pipeline, and mission to create better-for-you protein snacks, as well as VP of US Sales, Grant Burgess, who can support buyers looking to add SimplyProtein to their shelves.

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About SimplyProtein

SimplyProtein is a Certified B Corp on a mission to make protein snacks better, simpler, and more flavorful. From Crispy Bars to Dipped Bars and Protein Tortilla Chips, each product is crafted with quality ingredients and bold flavors. SimplyProtein snacks are sweet + salty, fun + flavorful, and protein-powered snacks made better—it's that simple.