NOSH Live is Back and Returns to Santa Monica!
NOSH Live is a show designed to grow the better-for-you food industry by supporting the needs of the food brands driving it forward. The event brings community all-stars to the stage to provide actionable insights that help food businesses grow responsibly.
Off-stage we create plenty of time for sampling and discussion, and pack the show with potential partners from the supply, investment, retail and services community who have answers and solutions. Brand founders and CEOs leave the event with partners who materially impact their businesses for the better.
Natural Food Industry All-Stars Speak at NOSH Live
All-star speakers from established and up-and-coming brands inspire action through topics your business can apply now, like: lessons in growth, branding and marketing, how to raise and use capital, navigating the ever-changing state of retail, harvesting and harnessing customer insights and using data to make decisions. Industry experts drop knowledge on innovation, the investment climate and the future of the industry. You’re running a business. Our on-stage content is curated for co-founders, CEOs, CMOs, COOS, revenue leaders and decision makers from across your organization.
Stay tuned for updates! The speaker lineup will feature 20+ industry experts.
Tara is the founder of SmartSweets, where they are on a global mission to Kick Sugar, and Keep Candy. Tara dropped out of university at 21 to begin recipe testing in her kitchen on a quest to innovate the first delicious candy- Without the sugar. Launching nation-wide on store shelves less than a year later, SmartSweets can now be found in 30,000 doors across the USA & Canada, with partners including Target, Kroger, and Whole Foods. Today, SmartSweets has helped people kick over 1 Billion grams of sugar. SmartSweets is the recipient of several entrepreneurial awards, including being named a Peter Thiel Fellow and featured in Forbes 30 under 30, among others.
Chairman and CEO, Bolthouse Farms
Ami Desai Mathur
Chief Commercial Officer, Jeni's Splendid Ice Creams
Partner, Acre Venture Partners
Sam Kass is the former Senior Policy Advisor for Nutrition in the Obama administration, Executive Director of Michelle Obama’s Let’s Move! Campaign and the Obama family chef. He is a Partner in Acre Venture Partners. After cooking for the Obamas in Chicago for two years, Sam joined the White House kitchen staff in 2009. During his White House tenure, he took on several additional roles including Executive Director of First Lady Michelle Obama’s “Let’s Move!” campaign and Senior White House Policy Advisor for Nutrition. Sam is the first person in the history of the White House to have a position in the Executive Office of the President and the Residence. As one of the First Lady’s longest-serving advisors, he helped the First Lady create the first major vegetable garden at the White House since Eleanor Roosevelt’s victory garden. Currently Sam is a Partner at Acre Venture Partners. Acre is a venture capital fund investing in the future of food with a mission to improve human and environmental health in the food system. The fund focuses on early stage, highly disruptive impactful companies in the food system focused on agriculture, supply chain and consumer. In 2011, Fast Company included Sam in their list of 100 Most Creative People, and in 2012, he helped create the American Chef Corps, which is dedicated to promoting diplomacy through culinary initiatives. He is an MIT Media Lab fellow and a World Economic Forum Young Global Leader. He is a graduate of the University of Chicago. Sam is the author of Eat a Little Better: Great Flavor, Good Health, Better World, which was published by Clarkson Potter on April 17, 2018.
Chief Customer Officer, Lily's Sweets
Seth Monette has over 20 years of CPG experience that spans Emerging Brands, big CPG, and private label/contract manufacturing. Seth is currently Chief Customer Officer at Lily’s Sweets, a VMG Partners portfolio company, where he has established best in class Business Insights and Trade Marketing practices and built the Customer Sales team from 1- 10 employees. Seth’s “data into insights into results” approach has led to 5x revenue growth of Lily’s over the last three years. Prior to Lily’s Sweets, Seth was VP of Sales for two emerging brands, was VP of North American Retail for Weston Foods, and spent 10 years in a variety of customer sales, trade finance, insights and cross-functional marketing roles at General Mills. Seth’s exceptional results and leadership has been recognized with five Vendor of the Year awards for his teams across Dollar, Mass, and Grocery customers. Seth also currently serves on the advisory boards for Bitsy’s and Good Citizens. Seth has a B.S. in Communications from the University of Wisconsin – River Falls and an MBA from the Mason School of Business at the College of William and Mary. He lives in Richmond, Virginia where he and his wife Allison (co-founder/CEO of O’MY Dairy Free Gelato) raise their two sons and their prized border collie Doc.
Director of Talent, VMG Partners
Alex Cole is the Director of Talent at VMG Partners, a consumer private equity firm passionate about building iconic brands. Prior to joining VMG, Alex worked at True Search, an executive search firm focused on c-suite hiring for high growth brands. Alex lives in San Francisco with her better half and their and very cute dog.
Founder & CEO, CAULIPOWER and Vegolutionary Foods
Gail Becker is the Founder and CEO of CAULIPOWER and Vegolutionary Foods. Already well known in professional circles, Gail’s career reached the highest levels of media, politics and business - including executive roles at Warner Bros., The U.S. Department of Health & Human Services, and Edelman. But as a mom of two boys with celiac disease, Gail was not happy with the gluten-free options available to her family. Who wants pizza that’s full of sugar and chemicals, or doesn’t taste anything like pizza, or takes 90 minutes to make? Seeing that the food industry offered no nutritious solutions for busy, foodie families to enjoy together, Gail took matters into her own hands and launched CAULIPOWER in early 2017. CAULIPOWER disrupted one of grocery’s most stagnant categories and is now the #1 gluten-free pizza and #1 fastest growing pizza brand in the U.S., with availability in over 22,000 stores. Earlier this year, CAULIPOWER was honored with Walmart’s “Supplier of the Year, Innovation” award. In 2018, Gail launched a new mother brand, Vegolutionary Foods, as a platform for innovative, approachable and convenient meal-hacking products, including the world’s first superfood toast, Sweet PotaTOASTS. Gail is a passionate advocate for new entrepreneurs, women in business and making vegetable nutrition accessible and delicious to all - especially kids.
Vice President of Grocery, Whole Foods Market
Dan Epley is the Vice President for Whole Foods Market’s Grocery Team, based at the company’s headquarters in Austin, Texas. He leads the merchant teams for Dairy, Beverage, Frozen, Snacks, Candy, Meals, Baking, Essentials, and Breakfast. He’s a key leader for the merchandising evolution where Whole Foods Market has been moving from a decentralized, regionally based structure to a more centralized, hybrid model that is focused on customer-centric data-rich category management capabilities and improved execution. Previous to WFM he spent 26 years in Merchandising at Target Stores where he had leadership roles in Grocery, Domestics, Electronics, Home Improvement, and Sporting Goods. He’s known for brand development, innovative merchandising, strategic negotiations, marketing, process improvement, and sourcing. While not at work he enjoys going on adventures around the world, fishing remote Canadian lakes, and spending time with his family.
President & CEO, The Tofurky Company
Jaime Athos is a visionary and passionate leader in the plant-based foods industry. With more than 14 years of experience building and supporting its growth, Athos is energized by the ever-increasing opportunity and adoption of plant-based foods worldwide. Prior to his current role as President and CEO at The Tofurky Company, Athos held a variety of other positions within the brand that is also his family’s business, from a college summer job making tempeh to roles in quality assurance, research and development, and operations. As a category leader Tofurky serves a purpose beyond the plate, acting as an engine for global change. Athos exemplifies and manifests this change by way of plant-based political activism, eco-friendly manufacturing, and pursuit of food innovation that helps people to make better choices for farm animals, the environment and health. Athos holds a Doctoral degree in neurobiology and behavior from the University of Washington and a Bachelor of Science degree in fish biology from the same. He is a founding member of the Plant Based Foods Association, where he currently serves as president of the Board. The association aims to ensure a fair and competitive market place for all businesses selling plant-based foods, promoting policies and practices that improve opportunities for the industry, and educating consumers.
Divisional Merchandise Manager, Chilled Packaged Goods, Walmart
Sarah has spent the last 10 years in the food business at Walmart. During this time she has held roles in private brands, sustainability as well as various buying roles in merchandising. She’s currently leading the refrigerated buying teams to cultivate a new shopping experience. She is passionate about growing American entrepreneurs and creating new models for growth.
Founder & CEO, Perfect Snacks
You could say Perfect Snacks CEO and Co-Founder Bill Keith was born a leader. After all, he’s the eldest of 13 siblings known for producing Perfect Bar: The Original Refrigerated Protein Bar. Bill’s quest to create Perfect Bar began in college, when he submitted a business plan for a class project, outlining his concept for a first-of-its-kind refrigerated protein bar made with whole food ingredients — a concept hatched from a childhood recipe, created by his father. Over the next 13 years, Bill and his younger siblings worked tirelessly to turn the crowded, $6-billion protein bar industry upside down, leading consumers away from the highly-processed, non-perishable snack aisles, to the fresh and functional snack and beverage coolers where Perfect Snacks products continue to carve out desirable, high-velocity fridge real estate in more than 27,000 stores nationwide, including Costco, Target, Kroger, Safeway, Whole Foods, Trader Joe’s, Starbucks and 7-Eleven.
Co-Founder & CEO, Siete Family Foods
Founder and CEO, Purely Elizabeth
Elizabeth Stein is the founder and CEO of Purely Elizabeth, an all natural and organic food company based in Boulder, Colorado. Stein launched the company in October 2009, with a goal to create foods you obsess over, made with innovate, nutrient-rich ingredients. Elizabeth is a certified holistic nutritionist with a background in business marketing from Boston University. She is passionate about building a company that is dedicated to helping consumers thrive on their wellness journey.
Merchandising Client Lead for Natural Foods, 84.51° (Owned by Kroger)
Alex Trott, Senior Client Lead, is responsible for natural foods merchandising. Previously, Ms. Trott worked as Client Lead at 84.51°. She graduated with a Bachelor of Arts in Psychology from Miami University. 84.51° helps companies create sustainable growth by putting the customer at the center of everything. Using a sophisticated suite of tools and technology, 84.51° works with some of the world's leading CPG manufacturers and partners. With more than 700 talented and fearless associates, 84.51° is a wholly owned subsidiary of The Kroger Co.
Head of Innovation, SnackFutures
Brigette Wolf is the Head of Innovation for SnackFutures, Mondelez’s new innovation hub that will play a critical role in the company’s aggressive global growth agenda. In this role, Brigette is a key architect in the building of a multi-functional ecosystem consisting of internal experts around the world and cutting edge external partners to drive innovation in a new and different way. In the SnackFutures model of Invent, Reinvent and Venture, Brigette’s focus is driving the development of new brands and businesses in the Well Being and Premium Space. Brigette has been with Mondelez for 6 1/2 half years, and in that time served as the senior director of Global Platform Innovation for Gum, Candy and Biscuits as well the brand manager for Belvita. Brigette was with the company when it was Kraft Foods, and for 10 years under that umbrella served as the Global Innovation Manager for Oreo and also worked across several of the pizza and meal brands.
Head of Brand Management, BuzzFeed
Talia Halperin is the Head of Brand Management at BuzzFeed, where she oversees all brand and commerce activity. Talia has transformed Tasty, the world’s largest social food network, from a digital media juggernaut into a fully diversified food brand by launching Tasty-branded CPG products, a kitchenware line with Walmart, a set of bestselling cookbooks, and the Tasty One Top, which was recognized in TIME Magazine’s annual list of “Best Inventions” and named AdAge’s “Product of the Year.” Talia is based in New York.
Sample the Latest Innovations in Natural Food.We hear from founders and decision makers frequently that they want to have their product ready during a pitch because “May I taste your product?” is one of the most common questions. To facilitate those conversations, innovative products from attending brands are showcased throughout the event by way of sampling stations throughout the event and a two-hour Sampling Experience + Expo. Brand founders are the attendees, free to network, have business conversations, sample other products and talk shop with their peers. They move beyond the rehearsed pitch and dive deeper with industry investors, retailers, suppliers and service providers.
These Companies Sent Decisions Makers to NOSH Live
We will be actively monitoring local, state, and federal guidelines with regard to vaccine and mask requirements, as well as current COVID conditions, and will advise our attendees regarding those policies at our events as our event dates get closer. Our top priorities are for the well-being and livelihoods of our attendees, exhibitors, vendors, and staff.