Accelerating Sustainable Growth at Scale
NOSH Live is a show designed to grow the better-for-you food industry by supporting the needs of the food brands driving it forward. The event brings community all-stars to the stage to provide actionable insights that help food businesses grow responsibly.
Off-stage we create plenty of time for sampling and discussion, and pack the show with potential partners from the supply, investment, retail and services community who have answers and solutions. Brand founders and CEOs leave the event with partners who materially impact their businesses for the better.
Natural Food Industry All-Stars Have Spoken at NOSH Live
Founder & CEO, CAULIPOWER and Vegolutionary Foods
Gail Becker is the Founder and CEO of CAULIPOWER and Vegolutionary Foods. Already well known in professional circles, Gail’s career reached the highest levels of media, politics and business - including executive roles at Warner Bros., The U.S. Department of Health & Human Services, and Edelman. But as a mom of two boys with celiac disease, Gail was not happy with the gluten-free options available to her family. Who wants pizza that’s full of sugar and chemicals, or doesn’t taste anything like pizza, or takes 90 minutes to make? Seeing that the food industry offered no nutritious solutions for busy, foodie families to enjoy together, Gail took matters into her own hands and launched CAULIPOWER in early 2017. CAULIPOWER disrupted one of grocery’s most stagnant categories and is now the #1 gluten-free pizza and #1 fastest growing pizza brand in the U.S., with availability in over 22,000 stores. Earlier this year, CAULIPOWER was honored with Walmart’s “Supplier of the Year, Innovation” award. In 2018, Gail launched a new mother brand, Vegolutionary Foods, as a platform for innovative, approachable and convenient meal-hacking products, including the world’s first superfood toast, Sweet PotaTOASTS. Gail is a passionate advocate for new entrepreneurs, women in business and making vegetable nutrition accessible and delicious to all - especially kids.
Vice President of Grocery, Whole Foods Market
Dan Epley is the Vice President for Whole Foods Market’s Grocery Team, based at the company’s headquarters in Austin, Texas. He leads the merchant teams for Dairy, Beverage, Frozen, Snacks, Candy, Meals, Baking, Essentials, and Breakfast. He’s a key leader for the merchandising evolution where Whole Foods Market has been moving from a decentralized, regionally based structure to a more centralized, hybrid model that is focused on customer-centric data-rich category management capabilities and improved execution. Previous to WFM he spent 26 years in Merchandising at Target Stores where he had leadership roles in Grocery, Domestics, Electronics, Home Improvement, and Sporting Goods. He’s known for brand development, innovative merchandising, strategic negotiations, marketing, process improvement, and sourcing. While not at work he enjoys going on adventures around the world, fishing remote Canadian lakes, and spending time with his family.
President & CEO, The Tofurky Company
Jaime Athos is a visionary and passionate leader in the plant-based foods industry. With more than 14 years of experience building and supporting its growth, Athos is energized by the ever-increasing opportunity and adoption of plant-based foods worldwide. Prior to his current role as President and CEO at The Tofurky Company, Athos held a variety of other positions within the brand that is also his family’s business, from a college summer job making tempeh to roles in quality assurance, research and development, and operations. As a category leader Tofurky serves a purpose beyond the plate, acting as an engine for global change. Athos exemplifies and manifests this change by way of plant-based political activism, eco-friendly manufacturing, and pursuit of food innovation that helps people to make better choices for farm animals, the environment and health. Athos holds a Doctoral degree in neurobiology and behavior from the University of Washington and a Bachelor of Science degree in fish biology from the same. He is a founding member of the Plant Based Foods Association, where he currently serves as president of the Board. The association aims to ensure a fair and competitive market place for all businesses selling plant-based foods, promoting policies and practices that improve opportunities for the industry, and educating consumers.
Divisional Merchandise Manager, Chilled Packaged Goods, Walmart
Sarah has spent the last 10 years in the food business at Walmart. During this time she has held roles in private brands, sustainability as well as various buying roles in merchandising. She’s currently leading the refrigerated buying teams to cultivate a new shopping experience. She is passionate about growing American entrepreneurs and creating new models for growth.
CEO & Co-Founder, Perfect Bar
You could say Perfect Bar, LLC's CEO and Co-Founder Bill Keith was born a leader. After all, he’s the eldest of 13 siblings known for producing The Original Refrigerated Protein Bar on the market. Bill’s quest to create Perfect Bar began in college, when he submitted a business plan for a class project, outlining his concept for a first-of-its-kind refrigerated protein bar made with whole food ingredients — a concept hatched from a childhood recipe, created by his father. Over the next 13 years, Bill and his younger siblings worked tirelessly to turn the crowded, $6-billion protein bar industry upside down, leading consumers away from the highly-processed, non-perishable snack aisles, to the fresh and functional snack and beverage coolers where Perfect Bar continues to carve out desirable, high-velocity fridge real estate in some of the largest grocery store chains nationwide, including Costco, Target, Kroger, Safeway, Whole Foods, Trader Joe’s, Starbucks and 7-Eleven. Learn more at www.perfectbar.com.
Co-founder and CMO, Brazi Bites
Junea Rocha is the Co-founder and CMO of Brazi Bites. She moved to the US in 2005 after graduating from college in Civil Engineering and took a job in construction management in Portland, Oregon. She rose through the ranks quickly and hit a career-high, yet she felt unfulfilled. It would have been easy for Junea to lean into the success she found in engineering, but when she imagined her future she knew she would rather take a risk on a career she was passionate about than look back with regret. Although she did not have experience in the food industry, Junea’s love and passion for her homeland ignited an idea. In 2010, she and her husband started Brazi Bites with the hopes that Americans would love Brazilian Cheese Bread (“Pão de queijo”) as much as they did. In a few short years, they grew into a nationally distributed brand with a cult-like following after appearing on ABC’s Shark Tank in 2015, and were then included twice in the Inc.5000 list of “America’s Fastest-Growing Private Companies". She remains just as passionate and more excited than ever to continue Brazi Bites growth as a better-for-you Latin Foods platform, and making their products a staple in North America.
Co-Founder & CEO, Siete Family Foods
Founder, Wild Ventures
John Durant is the founder of Wild Ventures, an influencer-based venture fund focused on consumer health. John was a pre-launch advisor to Thrive Market, Kettle & Fire, Magic Spoon, and part of the only funding round in Primal Kitchen (recently acquired by Kraft Heinz). John runs Wild Ventures out of Thrive Market's headquarters in Los Angeles, where he recruited the earliest health influencers to invest in the company’s seed round and designed an influencer strategy that drove 20k+ paid members four months after launch with $0 media spend and helped the company achieve a $100M ARR 16 months after launch. Wild Ventures deals include top health & wellness influencers, such as Wellness Mama, Melissa Hartwig Urban (Whole30), Thrive Market co-founders, and Mark Sisson (Primal Kitchen). More than just “influencers” – now a buzzword – Wild Ventures works with authentic leaders who are domain experts, have significant digital platforms, and love helping founders build a better future. John is also the New York Times bestselling author of The Paleo Manifesto and Spartan Fit! with Joe De Sena, the founder of Spartan Race. He has been featured in the New York Times and The New Yorker, interviewed on The Colbert Report and NPR Morning Edition, and has been rated one of The 100 Most Influential People in Health & Fitness. He studied evolutionary psychology at Harvard under Steven Pinker. John loves barrel saunas, ice baths, bone marrow, and thinks intermittent fasting is still underrated.
A Program for Brands of All Stages to Meet Industry Experts
We setup an event for brands of all stages. Early stage brands learn the basics of finance, production, marketing and retail at our Boot Camp. Some established brands take the stage with something to teach. Many seek industry exposure, partners, investment or their next product opportunity and find it during our Sampling Experience & Expo. Some brands gain exposure outside the event with our Livestream and Elevator Talk interview series. And we deliberately schedule plenty of time between programs and during the afterparty to further relationships and create new ones between brands and suppliers, investors and service providers.