IMMERSE YOUR BRAND IN TWO DAYS OF NAVIGATION, AWARENESS, NETWORKING AND PARTNERSHIP
The natural products space is booming at close to $150 billion dollars annually. Investment is extraordinary with million dollar raises becoming common-place. We just saw ACG announce another $350M fund for rising star brands, while trendy spaces like plant-based meats have seen recent raises of $55M (Beyond Meat) and $14M (Impossible Foods).
The playbook for brands is ever-changing with big shifts in retail and new players entering the traditional and club channels causing brands to ask big questions. And there are as many questions about direct-to-consumer. Come to NOSH Live immerse your brand in 2 days of industry navigation, brand awareness and networking to find partners to help you execute your vision.
NOSH LIVE WINTER 2019 SPEAKERS
The complete speaker lineup will feature more than 20 food industry leaders.
Founder & CEO, RightRice
Proven entrepreneur and innovator, Keith Belling is the founder and CEO of RightRice, the breakthrough vegetable rice grain that launched nationally in February 2019 with Whole Foods Markets and on Amazon and is now available in all Kroger banners nationwide and other leading retailers. Keith is also the founder and former CEO of popchips, the innovative popped-snack company that launched in 2007 and was named one of “America’s Hottest Brands” by Advertising Age. Keith is on the Board of Directors of Restoration Hardware and has launched and led a variety of businesses including AllBusiness.com and has been an advisor, providing strategic counsel and/or an investor in a variety of innovative consumer and technology companies ranging from AllBusiness.com, Olly and Modern Meadow to JUST Foods and Ripple. Like popchips, which Keith led to almost $100 million in revenues in just over five years, RightRice redefines another household favorite. RightRice is a complete, plant-based protein that’s made from vegetables and has more than double the protein, five times the fiber and almost 40% fewer net carbs than a bowl of white rice, and comes in Original and four already seasoned flavors (Lemon Pepper, Spanish, Garlic Herb and Thai Curry). RightRice is quickly gaining awards and acclaim, including being named “Best Plant-Based Food” by PEOPLE magazine in 2019. Keith, based in San Francisco, is a graduate of the University of California at Davis and holds a J.D.from the University of California, Hastings College of the Law.
Head of Brand Management, BuzzFeed
Talia Halperin is the Head of Brand Management at BuzzFeed, where she oversees all brand and commerce activity. Talia has transformed Tasty, the world’s largest social food network, from a digital media juggernaut into a fully diversified food brand by launching Tasty-branded CPG products, a kitchenware line with Walmart, a set of bestselling cookbooks, and the Tasty One Top, which was recognized in TIME Magazine’s annual list of “Best Inventions” and named AdAge’s “Product of the Year.” Talia is based in New York.
Director of Ventures, Mondelez
Mel Gaceta is the Director of Ventures at Mondelez. He oversees and executes early stage investments as part of their innovation hub, SnackFutures. Previously, Mel helped establish and was Managing Director for Synchrony Ventures, the venture arm of GE Capital’s former retail finance business. Mel started his career in corporate venture in 2000 as part of the founding team at Motorola Ventures.
Head of Innovation at SnackFutures, Mondelez
Brigette Wolf is the Head of Innovation for SnackFutures, Mondelez’s new innovation hub that will play a critical role in the company’s aggressive global growth agenda. In this role, Brigette is a key architect in the building of a multi-functional ecosystem consisting of internal experts around the world and cutting edge external partners to drive innovation in a new and different way. In the SnackFutures model of Invent, Reinvent and Venture, Brigette’s focus is driving the development of new brands and businesses in the Well Being and Premium Space. Brigette has been with Mondelez for 6 1/2 half years, and in that time served as the senior director of Global Platform Innovation for Gum, Candy and Biscuits as well the brand manager for Belvita. Brigette was with the company when it was Kraft Foods, and for 10 years under that umbrella served as the Global Innovation Manager for Oreo and also worked across several of the pizza and meal brands. Prior to being part of the food industry, Brigette worked for Credit Suisse in financial advising. Brigette received her undergraduate degrees from The University of Pennsylvania and The Wharton School and her MBA from Northwestern Kellogg School of Management.
Managing Director, Piper Jaffray
Janica Lane is a managing director at Piper Jaffray focused on providing investment banking and M&A advisory services to consumer companies in healthy, active and sustainable living industries, with a focus on food and beverage, as well as nutritional supplements. Prior to joining Piper Jaffray, Lane was a partner at Partnership Capital Growth, a boutique investment bank providing M&A and private placement services to health and wellness-oriented businesses. Prior to investment banking, Lane was a researcher at Stanford University’s Center for Environmental Science and Policy (CESP) and an equity research associate on Prudential Securities’ energy team. Lane has a Master of Business Administration degree from the Stanford Graduate School of Business. She received dual bachelor's degrees (international relations and Spanish) with Phi Beta Kappa honors from Stanford University. She spent six months living in Santiago, Chile, as part of her undergraduate education and is fluent in Spanish.
Managing Director, Mark Cuban Companies
Abe manages the portfolio of early stage investments at Mark Cuban Companies with a focus on technology, logistics, and consumer product goods. Abe is also actively engaged as an advisor and board member with a number of companies leveraging his expertise in strategy, operations, and capital allocation to help accelerate their growth. Additionally Abe is a member of Young Presidents’ Organization (YPO), Texas Family Office Association (TFOA), advisory board member at Institute of Excellence in Corporate Governance (IECG), and global advisory board member at Earth Day Network.
President & CEO, ONE Brands
A seasoned food veteran with a knack for accelerating sales, Peter Burns joined the ONE team in 2017 as a next step in his impressive career in the food and beverage industry. Most recently, Burns led Justin’s Nut Butter as President and CEO. Working hand-in-hand with founder and namesake Justin Gold, Burns developed and executed a successful 2-year plan culminating in a $286 million acquisition by Hormel. Prior to this, Burns left a trail of success in positions such as President of Celestial Seasonings and CSO of Hain Celestial USA, where he performed CEO-like responsibilities and focused on sales growth and volume forecasting in dominant retailers across the US, leading to 20 consecutive quarters of top and bottom line growth. Burns was tapped as a leader for ONE by renowned venture capital fund CAVU, founded by CPG veterans Rohan Oza, Clayton Christopher, and Brett Thomas. His 20+ years of experience is anchored in sales, most notably as President of Sales and Marketing at Jones Soda Co, and before that as the Vice President of Sales at IZZE Beverage Company. At IZZE, Burns developed a long-term strategic plan that achieved $20 million in sales in less than two years. He also held senior executive positions at the Mauna Loa Macadamia Nut Corporation and The Hershey Company. Burns is a graduate of Randolph Macon College and currently resides in Boulder, Colorado.
CEO, Good Eggs
Bentley is a driven entrepreneur who loves helping emerging, mission-driven consumer brands scale. He is the CEO of Good Eggs, an online grocery delivery service that’s pioneering a new way for customers to feed their families, without settling. After spending time with Johnson & Johnson and Clif Bar, Bentley joined the early executive team at Plum Organics. In less than 7 years, Plum grew to become the largest organic baby & kids food co. in the US, and was acquired by the Campbell Soup Co in 2012. Originally from just north of Boston, he now lives in Marin, California and spends his free time exercising outdoors, eating tasty food and laughing with his two young sons.
CEO & Co-Founder, Perfect Snacks
You could say Perfect Snacks CEO and Co-Founder Bill Keith was born a leader. After all, he’s the eldest of 13 siblings known for producing Perfect Bar: The Original Refrigerated Protein Bar. Bill’s quest to create Perfect Bar began in college, when he submitted a business plan for a class project, outlining his concept for a first-of-its-kind refrigerated protein bar made with whole food ingredients — a concept hatched from a childhood recipe, created by his father. Over the next 13 years, Bill and his younger siblings worked tirelessly to turn the crowded, $6-billion protein bar industry upside down, leading consumers away from the highly-processed, non-perishable snack aisles, to the fresh and functional snack and beverage coolers where Perfect Snacks products continue to carve out desirable, high-velocity fridge real estate in more than 27,000 stores nationwide, including Costco, Target, Kroger, Safeway, Whole Foods, Trader Joe’s, Starbucks and 7-Eleven.
President & Co-Founder, Perfect Snacks
Leigh Keith is Perfect Snacks President and Co-Founder, who at 19 years old launched the brand that revolutionized the highly-competitive functional foods category by producing The Original Refrigerated Protein Bar. Alongside older brother and CEO Bill, and their 11 siblings, Leigh has played an integral role in the continued success of Perfect Snacks with functions spanning all facets of the company, including marketing, accounting, operations and human resources; having grown the company, today, to 100 employees. Making every team member feel like family and ensuring the work-life balance is paramount, Leigh has been consistent in her leadership style, grounded in the family culture on which the brand was founded. As President, she remains steadfast in building healthy communities from the inside out, which is evident by the Perfect Snacks’ clean ingredient labels, industry accolades, employee volunteer and benefits package, and regular donations to hundreds of charities each year.
CEO, Farmhouse Culture
Scott Lerner is a consumer products veteran with over 19 years’ experience in the consumer-packaged goods industry, having previously worked for PepsiCo, ConAgra Foods, and Kimberly-Clark. Lerner is recognized for delivering outstanding business results for these Fortune 100 companies. His brand management experience includes managing such leading iconic brands as Scott Tissue, Parkay Margarine, Quaker Oats and Naked Juice. In 2008, he created his own beverage brand called Solixir. For over 5 years Scott navigated the competitive beverage category for a successful exit in 2014. Following the sale of Solixir, Scott partnered with the private equity group VMG partners to become the Chief Executive Officer for Kernel Season’s. After restructuring the business and increasing profitability by 30%, he successfully sold the business in December 2018. Currently, Scott is the Chief Executive Officer for the growing Farmhouse Culture brand. Farmhouse Culture is a leading organic food and beverage brand sold in 5,000 stores nationally. With some amazing products like Kraut, and Gut Shot, the business is poised for similar success with Scott at the helm. As a former United States Marine Corps Officer and successful entrepreneur, Scott likes to take on challenges and will continue to apply his craft growing innovative brands in the future. Lerner received his undergraduate degree at the University of Maryland and his MBA at Case Western University.
A DISTINCT FOCUS ON BRAND AWARENESS AND INDUSTRY EXPOSURE
The NOSH Live experience is about the community getting acquainted, learning about what’s next and accelerating. Some brands are just starting and looking for capital and awareness. Others are established and have something to teach. Some brands are in discovery mode, looking for brands to add to an incubator or to spot their next product opportunity. Others want to gain an advantage with their production or marketing. Enter Pitch Slam and the Sampling Experience + Expo.
NOSH LIVE SAMPLING EXPERIENCE + EXPO
NOSH Live is a show about natural foods and we take the experience of trying natural foods seriously. Our Sampling Experience + Expo gives brands a chance to be the sampler in a structured networking setting where everyone can try new, hot and trendy single-serve and prepared foods with opportunities to get down to business and interact with suppliers, service providers and experts who can help you with growth at scale.
PITCH SLAM VOLUME 6: YOUR BRAND CENTER STAGE
We put the hottest new brands in the spotlight in our annual Pitch Slam contest.
Up-and-coming startup brands prepare their best presentation for the NOSH Live main stage. Founders receive instant feedback from a group of expert judges of top retailers, brands, investors, designers, the NOSH community and the world via our livestream. The winner achieves the distinction of being champion along with a digital industry awareness package on NOSH that will give them more valuable exposure to the broader community. Pitch Slam 6 is presented by 301 INC., the emerging brand elevator.
TASTE RADIO LIVE: BEHIND THE SCENES LOOK AT OUR PODCAST
Taste Radio Live is coming to Santa Monica this winter. For the first time, event attendees will have behind-the-scenes access to a live recording of Taste Radio. We plan to announce a line-up that includes two industry all-stars.
COLLABORATE, OPEN DOORS, PLUG-IN
The vibe of NOSH Live is highly collaborative. The event attracts a group of decision makers, including founders and CEOS from established and new brands who are ready to learn, innovate and grow, along with top experts from investment, retail, supply, distribution and services.
If you want to walk up to your favorite investor to have a conversation, you will have time. If you want to sit with thought leaders to discuss opportunities that have been puzzling you or that you are ready to kick off, the opportunity is there to seize.
The NOSH and BevNET edit teams and staff will be there to help you make connections and talk about coverage.
BOOT CAMP IS VITAL FOR INDUSTRY NAVIGATIONExperts making an industry change and fresh faces alike find that an industry primer ahead of the main event is a great gut check for newbies to the massive natural products space. Learn how to choose the right investor and capitalize your business. Get tips on designing your package. Learn the ins and outs of legal and accounting. Hear story-telling and buzz creation advice from experts in marketing and public relations. Sit down with the pros after the presentations to ask your own specific questions in an environment paced for learning and discussion.
STAY AT THE FAMOUS LOEWS SANTA MONICA BEACH HOTEL
NOSH Live's winter event takes place at the Loews Santa Monica Beach Hotel. Enjoy the SoCal weather, magnificent sunsets, views of the Santa Monica Pier, and superior accommodations at the famous beachfront hotel. From standard rooms to oceanfront suites, the discounted room block rates are half the standard rate. All rooms are available on a first come, first served basis for registered attendees. Get first access by registering today!
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