CVS Pharmacy is redefining what it means to be a community wellness destination, expanding its assortment to include more better-for-you and emerging food and beverage brands on its shelves. How do brands become part of that strategy?

Attendees at Nosh Live 2025 (Dec. 4+5) in L.A. will learn what makes a brand a good fit for CVS and what trends are resonating most with consumers in this fast-changing channel.

Lauren Castro, Lead Director, Category Manager, Healthy Consumables & Grocery at CVS Health, will share how the company partners with emerging brands to support their success on-shelf and evolve its product mix to meet the needs of today’s health-conscious shopper.

Castro has contributed to the transformation of CVS as a destination for health foods, driving notable growth for both the CVS business and the brands she champions. Over 13-plus years, she has directed media, merchandising, and corporate strategy initiatives across both high-growth startups and Fortune 50 organizations, redefining what healthier living means for today’s consumer.

Prior to joining CVS Health, Castro led marketing efforts as Head of Digital Media for emerging health food brands. She developed her media expertise in the startup world of ad tech, where she built a $7 million annual content marketing business from a team of two. She has created communication strategies for iconic brands ranging from kombucha to soda, and remains committed to storytelling and brand building.

Nosh Live 2025 is less than three weeks away! Register today to secure your spot.

About Nosh Live

Nosh Live, taking place December 4–5, 2025, in Marina del Rey, CA, is the flagship CPG food event from BevNET CPG Media. Known for its highly curated programming and loyal community, Nosh Live brings together founders, investors, buyers, and service providers in a setting that sparks real partnerships and lasting momentum for food brands.

Attendees consistently describe Nosh Live as “unlike any other conference… the intimate setting gives you the chance to truly connect” and as “hands down the best event I’ve attended for both learning and networking.” It’s an event where sampling reveals what’s coming down the pipeline, conversations with industry leaders feel authentic, and connections with investors, retailers, and influencers translate directly into collaboration and growth.