Nosh Staff
Posts by Nosh Staff
New Products: Oat Haus Teams with Kylie Kelce, SmartSweets Does Fruit Snacks
In this week’s new products roundup, Kylie Kelce partners with Oat Haus on a limited-edition granola butter flavor and better-for-you candy brand SmartSweets ventures into a new category.
Reviews: Like Air Drizzled Rice Cakes and Better Sour Gummy Shells
Better Sour is broadening its audience without abandoning its roots. Like Air has expanded beyond its flagship line of puffcorn with the launch of Drizzled Rice Cakes.
CPG Week Podcast: Tara Bosch’s Next Bet and Trade Dress Distress
This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss Algae Cooking Club’s funding round and BRĒZ’s strategic pivot, plus SmartSweets founder Tara Bosch’s second entrepreneurial act and a legal battle between two electrolyte beverage makers.
Marketing: Loopini Founder Trains For Ironman By Eating Pizza For 100 Days; Plus Hot Girl Pickles, GoGo squeeZ
Damiano Messineo, the co-founder of lupini bean frozen pizza brand Loopini, took on the challenge of eating pizza every day for 100 days while training for an Ironman.
New Products: Yasso Founders Launch Better-For-You Snack Brand, Righteous Felon Debuts Lil’ Rebels
In this week’s new products roundup, the Yasso founders debut their latest venture, Like Air expands beyond puffcorn with the addition of rice cakes, and Noosa expands its mix-ins line.
CPG Week Podcast: Nestle’s Goodbye to Fake Dyes And Hydration Litigation
This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss how Nestlé USA nixed synthetic dyes across its food and beverage portfolio and why hydration brand LMNT is suing Oasis, a product ratings app. The hosts also break down new funding for collagen protein bar brand Stars + Honey and aguas frescas maker Bawi.
New Products: Veggies Made Great Does Frozen Pastries, Smash Kitchen Extends into Pasta Sauce
In this week’s notable new products roundup, Veggies Made Great brings hidden veggies to the frozen pastry aisle, Smash Kitchen makes its first foray into the pasta and pizza sauce category.
Review: David Protein Expands Into Frozen Desserts
David Protein’s frozen dessert line includes four SKUs – Vanilla Bean, Cookie Dough, Triple Chocolate and Triple Peanut Butter – each delivering 30 grams of protein, 260 calories, and 2 grams of sugar per 16 oz. pint.
CPG Week Podcast: Meat Snack Mania, Celsius In Hot Water and Tom Brady’s Good Nut
This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss why analysts are bullish on the meat snack category, plus a new premium coconut water brand founded by Tom Brady. The hosts also talk about the strategy behind Morinaga’s acquisition of My/Mochi and an investigation into Celsius Holdings over marketing to minors.
Distribution: Katie’s Debuts Pasta Bakes and Sauces at Target; Plus Evergreen, Natty Ice Cream
Katie’s Pizza & Pasta – the chef-led Italian brand founded by restaurateur Katie Lee – is expanding its footprint at Target with the nationwide launch of its new Pasta Bake Entrées and Sauces.









