New Products: Gritzy Reimagines Southern Grits, Ni-Howdy Unveils Squeezable Soy Sauce

In this week’s new products roundup, Gritzy seeks to reimagine a classic Southern comfort food, Ni-Howdy unveils squeezable soy sauce, and Chips Ahoy! launches its first-ever mystery flavor.

Chef Boyardee

Jumping on the high-protein bandwagon, Chef Boyardee has introduced its new Protein Canned Pasta Line. Available in five varieties – Chili Mac, Beef Ravioli, Beefaroni, Spaghetti & Meatballs and Chicken with Rice & Veggies – the new products deliver 25 grams to 27 grams of protein per serving. Chef Boyardee Protein Canned Pasta will begin hitting the shelves of retailers nationwide in August. Learn more by visiting chefboyardee.com.

FITCRUNCH

FITCRUNCH, the brainchild of celebrity chef Robert Irvine, has expanded its protein bar portfolio with the addition of its Puff N’ Crunchy line. The collection features three dessert-inspired flavors: Caramel Peanut Butter S’mores, Double Chocolate Rocky Road and Raspberry Meringue Pie. Each bar contains 18 grams of protein and 3 to 6 grams of fiber, depending on the variety. FITCRUNCH Puff N’ Crunchy is now available in 4-count boxes at Walmart. More information is available at fitcrunch.com.

Gritzy

Gritzy is seeking to reimagine a classic Southern comfort food with its flagship line of heat-and-eat stone-ground grits, offered in Buttery and Classic varieties. Each pouch is crafted with American-grown corn and is Non-GMO Project verified. Gritzy is available via the brand’s website, gritzyfoods.com, and Amazon for $29.99 per six-pack.

Chips Ahoy!

Chips Ahoy! has launched its first-ever mystery flavor, which was “designed to be decoded and ultimately devoured.” The LTO is dropping on TikTok Shop on July 30 before rolling out to retailers nationwide beginning August 10. For more information, visit chipsahoymystery.com.

Bush’s Beans

Bush’s Beans is taking inspiration from a classic British comfort dish with its new Beans on Toast Kit. The kit includes Bush’s Beans on Toast Baked Beans (navy beans in a tomato-based sauce), slices of white bread and a beans on toast-inspired soccer jersey that pays homage to a summer full of soccer excitement. Bush’s will drop a limited number of kits every business day through August 5. Learn more by visiting bushbeans.com.

Tostitos

Tostitos, the official chip and dip sponsor of the NFL, is kicking off football season with the introduction of Spicy Queso Blanco Flavored Tortilla Chips, Chunky Guacamole Mild and Medium Hint of Lime-Flavored Dip and the return of NFL team bags. The new dips are crafted with Hass avocados, onions, tomatoes and jalapeños and will be available at Kroger and Walmart stores nationwide starting August 15 in 2 oz., 8 oz. and 15 oz. containers. More information is available at pepsico.com.

Ni-Howdy

Asian pantry brand Ni-Howdy has launched Squeezable Soy Sauce, which it claims is the first organic soy sauce in the U.S. “designed squeeze-first.” Available in three varieties – Tamari, Classic and Low Sodium – each 13.5 oz. BPA-free PET bottle contains organic, non-GMO, gluten-free brewed soy sauce and has a suggested retail price of $9.99. Ni-Howdy Squeezable Soy Sauce will begin shipping on August 1. For more information, visit ni-howdy.com.

Harvest Snaps

Calbee’s Harvest Snaps is expanding its baked veggie snack lineup with two new flavors: Sea Salt & Vinegar and Garlic Butter. Both varieties feature farm-picked green peas as the first ingredient and deliver 5 grams of protein and 3 grams of fiber per serving. They will begin hitting store shelves in September. Learn more by visiting harvestsnaps.com.