Product Launch
Featured Product Launch Content
Magic Spoon Extends into Oatmeal, Furthering Efforts to Build a Better Breakfast Aisle
Nostalgia-inspired better-for-you breakfast and snack products maker Magic Spoon is betting that the oatmeal category is ready for the same overhaul it brought to the cereal aisle several years ago.
![[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU](https://d2azl42aua8mom.cloudfront.net/wp-content/uploads/2026/05/28110626/Elavi-970-150x150.png)
[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU
Elavi is expanding nationwide at Whole Foods Market, less than a year after landing its high-protein, gluten-free, vegan brownies in select regions of the natural retailer.
Target Taps Celebrity Chef For Good & Gather Collab
Target is expanding its Good & Gather store brand with help from celebrity chef Roy Choi and his signature Korean-American flavors.
Additional Content
New Products: Veggies Made Great Does Frozen Pastries, Smash Kitchen Extends into Pasta Sauce
In this week’s notable new products roundup, Veggies Made Great brings hidden veggies to the frozen pastry aisle, Smash Kitchen makes its first foray into the pasta and pizza sauce category.
Kindling Scales Retail Reach And Mission Through Target Partnership
Kindling Snacks rolled out its protein pretzels to Target stores nationwide with a new exclusive Peach Barbecue flavor and a multipack format designed for family-friendly snacking.
Sweets & Snacks Gallery: Katjes Collabs with Jake Shane, 1UP Taps into Candy Salad Trend
A look at some of the hottest new treats that we spotted on the Sweets & Snacks show floor, including 1UP Candy’s take on the viral “candy salad” trend and Katjes’ collab with influencer Jake Shane.
David Expands Protein Platform with Frozen Dessert Pints
David Protein is entering the high-protein ice cream category with today’s launch of a 4-SKU line of “Indulgent Frozen Dessert” pints.
Cedar’s Foods Certifies Entire Reserve Hommus Line as Seed-Oil-Free
As consumer scrutiny of ingredient labels intensifies, Cedar’s Foods is moving to strengthen its premium offerings with a new seed-oil-free certification across its entire Reserve portfolio.
New Products: Three Wishes Does Granola, Grillo’s Teams Up with PopUp Bagel
In this week’s notable new products roundup, Three Wishes unveils its crunchiest launch to date, Grillo’s collaborates with PopUp Bagel, and Bucked Up makes its first foray into the snack aisle.
Sweets & Snacks Gallery: SmartSweets Founder Debuts Salty Snack Brand, Belle’s Gourmet Popcorn Unveils Functional Line
The Sweets & Snacks Expo 2026 featured 275,000 sq. ft. of clusters, nibbles, kernels and morsels debuting from over 1,000 exhibiting companies.
BloxSnacks Brings Protein to Kids Fruit Snacks with Snackmode
With the upcoming launch of its Snackmode protein fruit snack line, kid-focused snack brand BloxSnacks is betting that protein will help define the next generation of better-for-you lunchbox treats.
Mrs. Fields Founder’s Daughter Launches Functional Cookie Brand
Cookie brand Fields Good is targeting different day parts and use occasions for its functional indulgence products.
The Next Wave of Caffeine at Sweets & Snacks: Trail Mix, Sublingual Powders and Lollipops
At the Sweets & Snacks Expo in Las Vegas last week, new offerings from brands like Awake, Buzz Bomb and Alert Pop underscored just how far the caffeine category is stretching beyond the beverage aisle.