Product Launch

As consumer interest continues to shift toward fresh, simple ingredients and spicy, globally-inspired flavors, two large CPG players – PepsiCo and Samyang Foods – have extended their respective leading brands to meet those demands.

Deana Karim, the founder of direct-to-consumer low-sugar, low-carb and gluten-free baking brand Good Dee’s, has acquired and relaunched West Food Brands (WFB).

Treeline Cheese has ridden out the hype cycle of plant-based dairy and has finally nailed product market fit, according to founder and CEO Michael Schwarz.

In this week’s new products roundup, Simple Mills launches a collection of Regenerative Organic Certified baking mixes, Hot Ones sauce partner Heatonist teams up with Cantina Royale and Quaker taps into the ongoing proteins craze.

Zero Acre Farms is going deep in seed oil-free cooking fats with a Organic Fera fruit fryer product for foodservice operators.

Houseplant, the cannabis lifestyle brand co-founded by actor Seth Rogen, has teamed up with Carbone Fine Foods to introduce a limited-edition Houseplant Italian Marinara.

Cleveland Kitchen is tapping into accelerated demand for ingestible beauty products with the launch of Korean Coleslaw, a twist on the classic side dish featuring a probiotic strain that has been clinically studied for gut and skin benefits.

In this week’s new products roundup, premium hummus producer Little Sesame enters the grab-and-go set, Archer Meat Snacks travels to a galaxy far, far away, and Barilla revs up its partnership with Formula 1.

Feel Good Foods is riding a major distribution wave this year, expanding to roughly 25,000 doors nationwide and launching a slate of new breakfast SKUs, further broadening the brand’s reach beyond its appetizer roots.

Ripi has raised $2.4 million in a seed funding round led by growth equity firm Cutting Horse. Great Circle Ventures, Paperboy Ventures, SuperAngel.Fund and “a bunch of other angels” also contributed, said founder and CEO Ian Tecklin.