Product Launch
Featured Product Launch Content
Magic Spoon Extends into Oatmeal, Furthering Efforts to Build a Better Breakfast Aisle
Nostalgia-inspired better-for-you breakfast and snack products maker Magic Spoon is betting that the oatmeal category is ready for the same overhaul it brought to the cereal aisle several years ago.
![[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU](https://d2azl42aua8mom.cloudfront.net/wp-content/uploads/2026/05/28110626/Elavi-970-150x150.png)
[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU
Elavi is expanding nationwide at Whole Foods Market, less than a year after landing its high-protein, gluten-free, vegan brownies in select regions of the natural retailer.
Target Taps Celebrity Chef For Good & Gather Collab
Target is expanding its Good & Gather store brand with help from celebrity chef Roy Choi and his signature Korean-American flavors.
Additional Content
SNAX-Sational Brands Teams with Chiquita, Guy Fieri on New Snack Launches
SNAX-Sational Brands is doubling down on two fast-moving trends in the snack aisle with the debut of Chiquita-branded Plantain Chips and a Guy Fieri microwave popcorn line.
Rotten Ventures into the Chewy and Protein Candy Sets with Tiniez and Chewerz
Better-for-you candy purveyor Rotten is entering a new phase of growth with two new innovations and accelerating retail momentum.
‘Healthy Enough’ Products Dominate 2025 New Product Pacesetters
Healthy, but not too healthy. That’s the gist of the products that made this year’s edition of Circana’s 2025 New Product Pacesetters.
Martin Starr, The Potash Twins Expand Sweet Stash Candy Brand with Two New SKUS
Sweet Stash – a new gummy candy brand founded by actor Martin Starr and influencers Ezra and Adeev Potash (a.k.a. “The Potash Twins”) – is expanding its lineup with two new products: Sour Jams and Rock Jams.
FoodStory Brands, UFC Enter Protein Bar Arena with Main Event
FoodStory Brands is stepping into the protein bar ring with one of its most ambitious launches yet: Main Event, a co-owned, co-developed brand created in partnership with UFC.
Swedish Candy Surge: Sockerbit Debuts Sour Foamy Lips & Skulls, BonBon Unveils First Salty Snack
Swedish candy’s rise in the U.S. isn’t slowing down any time soon – and brands are arriving at this year’s Sweets & Snacks Expo ready to capitalize on growing consumer demand for premium gummies and snacks crafted with cleaner ingredients and unique textures.
New Products: Graza Expands Potato Chip Line, Smackin’ Teams Up with A-Rod
In this week’s new products roundup, Graza expands its potato chip lineup, Smackin’ hits a home run with former MLB star Alex Rodriguez and Feel Good Foods dives deeper into the breakfast category.
Purely Elizabeth, Hippeas Embrace Clean Protein
Protein-packed innovation isn’t slowing down – it’s coming for every eating occasion, and everything in between, in particular.
Cocoa-Free Innovation Gains Ground as Cargill, Voyage Foods Launch NextCoa
As climate pressures and supply chain disruptions reshape the global cocoa market, Cargill and Voyage Foods are introducing a new cocoa-free confectionery alternative aimed at helping manufacturers maintain chocolate-like flavor profiles.
Novus Foods Debuts New Protein Dessert Line Under Winky
Noosa parent company Novus Foods is pushing deeper into the fridge, extending and evolving its mainstream gelatin brand Winky into a functional food platform with the debut of a new protein-forward dessert line.