Product Launch
Featured Product Launch Content
Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Additional Content
New Products: Fall Seasonals from RXBAR and Dave’s Killer Bread; Goldfish Goes Gluten-Free
In this week’s notable new products roundup, Goldfish unveils a highly requested gluten-free version of its classic fish-shaped cracker, RXBAR, Planters and Dave’s Killer Bread introduce fall seasonals, and Flipz teams up with Dunkin’.
Can Upcycled Food Score A Second Chance? Wasted Takes Whole Foods
Wasted is making a break for U.S. retail with a premium “bread waste” pasta nearly two years since food brands began backing away from positioning their products around upcycling.
Peter Rahal Announces New Chocolate Brand HallPass
Peter Rahal’s latest venture is a low-calorie, low-sugar chocolate brand called HallPass, launching at the end of the month.
AG1 Gummy Debut Shows Powder’s Convenience Challenge
AG1 has released its second new product this year, a gummy supplement called AG1 Essentials Gummies.
Bakeful Tops 4,000 Doors as Target Backs Clean Label Baked Goods
In a world where protein-maxxing seems to know no limits, Tony Davis, founder and CEO of better-for-you baked goods platform Bakeful, is betting on clean label, permissible indulgence – without added functional benefits.
New Products: Goodles Goes Twirly, Mango Habanero Jams
In this week’s notable new products roundup, Mango Habanero jams galore, Copenhagen, Denmark-based Wasted Pasta brings its upcycled products to the U.S., and Big Spoon Roasters teams up with Burlap & Barrel.
Inside Little Spoon’s ‘Feeding Platform’ Expansion
Little Spoon is embracing its mission as an “end-to-end feeding platform” by launching eight new offerings from June through August.
Goodles Twirls Up New Line Extension, Embracing Asian Flavors
Goodles launched a 3-SKU Twirly Mac subline featuring a new pasta shape and its first foray into Asian flavor profiles.
Celebrity Chef Esther Choi Debuts Korean Pantry Staples Platform Sessy
Food Network host Esther Choi is reimagining Korean pantry staples with the launch this week of a new brand, Sessy.
Kodiak Doubles Business Under L Catterton, Reaches $580M in Retail Sales
Kodiak has taken the slow road to surging past its competitors, but with the backing of L Catterton, the protein-packed food company is quickly gaining ground on legacy competitors across an array of categories.