New Products: Wonka Gets Whimsical, Cup Noodles Shows Its Fangs

In this week’s new products roundup, Ferrero brings Wonka back to the confectionery set with four limited-edition treats, Cup Noodles gets into the Halloween spirit with color-changing Vampire Noodles and ALOHA puts a protein-forward spin on the Dubai chocolate trend with a Chocolate Pistachio bar.

Solely

Solely is marking its first Halloween-themed launch with the debut of its limited-edition Berry Scary Snack Pack. The 10-count variety pack features the brand’s two-ingredient organic Fruit Gummies in festive packaging, with five Mango & Strawberry and five Mango & Blueberry pouches. The gummies contain no added sugar, preservatives or artificial ingredients. The Berry Scary Snack Pack is available at Sprouts Farmers Market and Thrive Market with a suggested retail price of $10.99. Learn more by visiting solely.com.

ALOHA

ALOHA is tapping into the Dubai chocolate trend with a new Chocolate Pistachio protein bar. The plant-based offering pairs pistachio pieces with brown rice and pumpkin seed protein coated in dark chocolate with sea salt. Each bar contains 14 grams of protein, 10 grams of fiber and 5 grams of sugar. Available now on ALOHA’s website, Chocolate Pistachio will roll out to Albertsons and Safeway banners in November. More information is available at aloha.com.

Khloud

Khloud, the protein snack brand founded by Khloé Kardashian, is rolling out its first seasonal LTO with Pumpkin Spice Protein Popcorn. The fall-inspired flavor combines brown sugar, spices and pumpkin flavor while delivering 7 grams of protein per serving. The new variety launches exclusively in Target stores, with online availability through Target, Amazon and Khloud’s website. For more information, visit khloudfoods.com.

SkinnyDipped

SkinnyDipped is expanding its confectionery portfolio with Dark Chocolate Peanut Butter Wafers. Each wafer contains 3 grams of sugar and is made without sugar alcohols, artificial colors or artificial flavors. The launch continues the brand’s push beyond its core dipped nuts into new snacking formats, following peanut butter cups and almond bites. The wafers will be available at Walmart and Target for $6.59. Learn more by visiting skinnydipped.com.

Ground Up

Ground Up is making its first foray into peanut butter with two flavors: Honey Sea Salt Peanut Butter and Peanut Butter Cookie. The launch extends the brand beyond its historically peanut-free nut butter lineup, with the new products manufactured at a separate facility to maintain that distinction across its portfolio. Both flavors are available through Ground Up’s website. More information is available at grounduppdx.com.

Utz

Salty snack giant Utz is adding three savory flavors to its portfolio this fall: Chicken Dipping Sauce Flavored Potato Chips, Cheddar Bacon Ranch Flavored Cheese Balls and Spicy Pickle Bites. The latter reunites Utz with Grillo’s Pickles for a corn-based snack featuring dill, garlic and vinegar flavors with added heat. The Chicken Dipping Sauce chips are a permanent addition rolling out to retailers including Walmart and Publix, while the cheese balls and Spicy Pickle Bites are available primarily through convenience retailers. For more information, visit utzsnacks.com.

Olyra

Olyra is expanding its breakfast biscuit lineup with Peanut Butter Creme, joining existing Dark Chocolate and Vanilla varieties. The new flavor is available through Amazon and Olyra’s website and is rolling out nationally at Whole Foods Market. Learn more by visiting olyrafoods.com.

Hidden Valley Ranch

Hidden Valley Ranch is getting into the Halloween spirit with Spooky Ranch, its first seasonal product. The limited-edition black-colored dressing is colored with fruit juice and cocoa powder. Packaged in a glow-in-the-dark bottle, Spooky Ranch is available exclusively at Walmart for $3.79. More information is available at hiddenvalley.com.

Bakeful

Bakeful is rolling out three limited-edition fall flavors across its Donutful and Muffinful lines: Maple Mini Donuts, Pumpkin Spice Mini Muffins and Apple Cider Mini Muffins. The seasonal offerings are made with non-GMO ingredients and contain 25% less sugar than traditional mini donuts and muffins, the brand claims. The lineup is now available at Target and H-E-B and on Amazon. For more information, visit bakeful.com.

Wonka

Ferrero North America is expanding its Wonka confectionery line with four limited-edition products launching in November: Magic Hats Chocolate Pralines, Purplypurple Milk Chocolate Bar, Magic Garden Chewy Ropes and Oompa Loompa Gummies. The launch coincides with Ferrero’s new global partnership with Netflix and includes a Golden Ticket promotion tied to the forthcoming Netflix House in Las Vegas. Learn more by visiting ferrero.com/us/en.

Cup Noodles

Cup Noodles is celebrating Halloween with Vampire Noodles, a limited-edition hot garlic and chicken-flavored variety that turns blood-red when prepared, using beet for its coloring. The seasonal release is accompanied by a collaboration with Titan Casket featuring a custom Cup Noodles-themed casket available through a sweepstakes for $3,999. Vampire Noodles are available exclusively at Walmart stores nationwide for $1.18 per cup. More information is available at nissinfoods.com.

Dupe Loops

Allergen-friendly cookie maker Heavenly Hunks is moving beyond the category for the first time and extending deeper into the inclusive eating space through a new sub-brand, Dupe Loops. The shelf-stable donuts are now rolling out at 212 Target stores across 16 states and on Target.com. The line is made without gluten, dairy, nuts, soy or artificial colors. Dupe Loops come in three flavors: The Babysitter (vanilla donut with vanilla glaze and rainbow sprinkles), The Bruce (vanilla donut with chocolate frosting) and The Plain Wayne (vanilla donut with vanilla glaze). They’re available in 4-count pouches for $5.29. For more information, visit dupeloops.com.

Moshi

After six years building around distinctive flavor combinations in sparkling beverages, Moshi founder Alton But is ready to see where else that playbook can take the brand. The first stop is the snack aisle, where Moshi recently launched a four-SKU line of kettle-cooked potato chips. The lineup includes Roasted Garlic Miso, Sriracha Seaweed, Yakiniku BBQ and Spicy Yuzu Kosho flavors, with each 2 oz. bag retailing for $2.49. Learn more by visiting tastemoshi.com.