From a condiment maker working for over a year to gain B-Corp status, to new investment funds financing the evolving food industry, here are some of the top news stories from this week that you should know.

While the competitive meal kit market may see a lot of customer turnover, ecommerce kids meal solution Yumble believes it has a sticky solution — and investors do as well. The company announced today the close of a $7 million round of funding led by Sonoma Brands.

In this video, NOSH reporter Meagan McGinnes and BevNET reporter Brad Avery examine developments within the sports nutrition space and recap the most notable keto products from this year’s show, including brands like Kitu Life, Rebel, Cave Shake and Love Good Fats.

Country Archer is deepening its relationship with investor Monogram Capital. The meat snack brand announced this week that it has closed a $10 million round of funding from the investment group. The brand plans to use the capital to increase capacity at its production facility and continue to scale its growth.

Producers exhibiting at last week’s Natural Products Expo East seemed to recognize the opportunity in grain-free as many brands unveiled new innovations and flavors that play in this space.

The organic industry has changed. The question from consumers is no longer “why would you buy organic?” but rather “why wouldn’t you?” During last week’s Natural Products Expo East, leaders in the organic space came together to discuss how they are navigating this marketplace shift and evolution.

Mission-oriented investment firm Meaningful Partners lead the round, with privately owned holding company Murano Group and other individual investors also contributing.

Sustainable seafood brand Fishpeople is determined to reinvigorate the seafood department and hook consumers on the concept that seafood can be fun, fast and easy with the launch of two new products — including a fish jerky — at Natural Products Expo East.

Hershey’s is taking another bite out of the snack set, announcing on Wednesday the acquisition of the Pirate Brands business from B&G Foods for $420 million. The acquisition is another step by Hershey to broaden its offerings, moving further afield from confection and deeper into the snack aisle.

From a vegan snack brand’s entrance into frozen, to a side maker’s move to center plate, here are five brands debuting in new categories and aisles at the trade show.