Shire’s Naturals Launches at Wegmans, Expanding Its Frozen Meals Platform

Shire’s Naturals, the premium frozen meals brand making traditional comfort foods dairy free, is proud to announce its launch at Wegmans Food Markets across the Northeast.

Beginning this month, shoppers at Wegmans will be able to find Shire’s Naturals’ frozen ravioli line, featuring a rich, creamy filling crafted with the brand’s cultured dairy free cheese to deliver standout flavor and texture. The product is designed for everyday convenience, ready in minutes and easily paired with a favorite sauce for an easy, high-quality meal.

The initial rollout includes Cheese Ravioli and Roasted Garlic & Cheese Ravioli.

As consumer demand continues to grow for higher-quality options in the frozen aisle, Shire’s Naturals is part of a broader shift toward premium meals that deliver on both taste and ingredients.

Founded by Joshua Velasquez after struggling with lactose intolerance and being frustrated by dairy alternatives that sacrificed taste and relied on cheap ingredients, Shire’s Naturals began over a decade ago when he built a test lab in his parents’ basement to create something better. What started as dairy free cheese has evolved into a premium frozen meals brand creating comfort foods without conditions.

“Launching at Wegmans is an exciting milestone for our company,” said Joshua Velasquez, Founder and CEO of Shire’s Naturals. “We’re grateful for the opportunity to bring our products to their customers. They’ve built a strong reputation for quality and trust, and we’re proud to be part of it.”

“We’re seeing a real shift in the frozen aisle,” Velasquez added. “Consumers are looking for meals that feel familiar and satisfying, but made with better ingredients. That is exactly where we are focused as we continue to build out our platform.”

The launch marks another step in Shire’s Naturals’ retail expansion as the brand builds momentum and expands its presence across existing markets. Ravioli serves as the brand’s entry into frozen as the company continues building a broader platform of premium meals, focused on delivering familiar and satisfying options with a higher standard of ingredients, including dairy free formulations in an area of the category that remains underserved.

About Shire’s Naturals

Shire’s Naturals is a premium frozen foods company creating familiar, satisfying meals people already know and love, made with better ingredients and without compromise. Rooted in the belief that food should bring people together, the brand is building a platform of dairy-free meals around classic comfort foods. Founded over a decade ago, the company has evolved from its origins in cultured dairy-free cheese into a growing frozen platform.