Toufayan Bakeries Celebrates 100 Years with Nationwide Centennial Campaign Honoring Family, Heritage and Community

Toufayan Bakeries, one of the largest family-owned specialty bakeries in the United States, is marking 100 years in business this fall. The centennial campaign invites consumers nationwide to join the celebration through a multi-city retail tour, a chance to win a culinary trip to Armenia where the Toufayan story began, commemorative packaging, influencer collaborations, a downloadable recipe book and charitable giving.

Few American family-owned bakeries reach the milestone of 100 years while remaining independently owned and operated by the founding family. For Toufayan, the centennial represents not only a celebration of its past, but a commitment to continuing a legacy of bringing people together through quality breads inspired by generations of tradition.

"Celebrating 100 years is an extraordinary milestone for our family and everyone who has helped shape Toufayan's story," said Karen Toufayan, Vice President of Marketing for Toufayan Bakeries. "While we're proud of the traditions that brought us here, we're even more excited about the future. This celebration is our way of thanking our loyal customers, retail partners, employees and communities for making the past century possible and inviting them to be part of the next one."

The celebration kicks off this month with the "100 Years: From Our Family with Love" Tour, an interactive experience traveling to select cities throughout the East Coast, with stops at community events and retail locations, beginning with the Ramsey, NJ Farmers’ Market on September 27. Designed to resemble a warm family kitchen, the tour experience features products, family recipes, exclusive coupons and giveaways, historical brand storytelling and opportunities to enter a sweepstakes for a journey to Armenia, celebrating the family's roots and rich culinary heritage.

Throughout the centennial year, consumers will also discover limited-edition anniversary packaging on select products, special recipe content from chefs, creators and longtime brand partners on social media, and opportunities to participate in the company's first-ever Centennial Community Recipe Book. Ahead of the holiday season, Toufayan will offer this digital cookbook featuring both treasured Toufayan family recipes and consumer favorites.

Founded in 1926, Toufayan's story began with generations of Armenian baking traditions rooted in the belief that bread brings people together. After immigrating to the United States in the 1960s, Harry Toufayan re-established the family bakery in Ridgefield, New Jersey, laying the foundation for what would become one of America's leading specialty bakeries.

Today, the family business continues to be led by Harry Toufayan alongside his children Karen, Kristine and Greg. Under their leadership, the company has expanded operations in New Jersey and Florida while remaining proudly family owned. Harry Toufayan has been inducted into the Baking Hall of Fame, and the family's story has been recognized by the Smithsonian Institution’s Folklife Festival as an enduring example of Armenian American heritage and entrepreneurship.

Over the past century, Toufayan has continually evolved alongside changing consumer tastes while staying true to its heritage. From its iconic pita and authentic lavash to keto breads, gluten-free wraps and its newest Seed Oil-Free Wraps made with pure avocado oil, the company's portfolio of more than 100 products reflects both tradition and innovation.

Giving back has remained central to Toufayan's identity throughout its history. During the centennial celebration, the company will continue supporting local food banks in communities across its tour markets while expanding its longstanding commitment to breast cancer awareness through its annual pink packaging initiative. Toufayan also proudly partners with organizations including BStrong and Global Empowerment Mission to help families affected by disasters and humanitarian crises.

"As a family business, we've always believed success means showing up for others," Toufayan said. "Generosity is part of our family's story, and it's something we'll continue carrying forward for generations to come."

Consumers can learn more about the centennial celebration, tour schedule, recipes, commemorative activities and the Armenia sweepstakes by visiting toufayan100 dot com and following @ToufayanBakeries on social media.

About Toufayan Bakeries

Toufayan Bakeries is one of the largest privately held specialty bakeries in the United States. Established in 1926, the company has been baking fresh, quality products for a century, including pita, flatbreads, bagels, wraps, and snack products. As a third-generation, family-owned business, Toufayan combines old-world recipes with innovative baking techniques to create delicious products for today's consumer. For more information, visit the Toufayan website.