Back to Nature Launches at Walmart in over 650 Stores Nationwide

NORTHBROOK, IL - October 26, 2026 - Back to Nature, the snack brand that's been reimagining America's classic snacks since 1960, is expanding its retail presence with a launch at Walmart, bringing their delicious Classic Creme, Chocolate Chunk, and Double Classic Creme cookies to 661 Walmart locations nationwide and Walmart.com. The expansion builds on the brand’s accelerating momentum, with sales up 23% over the past 52 weeks and 33% over the most recent 24 weeks, as it continues to reach new shoppers through expanded distribution and growing brand awareness.*

The Walmart launch marks the latest milestone in Back to Nature’s broader retail growth strategy. In the past year, the brand has expanded its distribution by over 3,000 stores, including its nationwide launch at Target & Thrive Market, building on its existing retail footprint across Whole Foods Market, Sprouts Farmers Market, Kroger, Publix, Amazon and more. With sales growing nearly 20 times faster than the cookie and cracker category, which grew just 1.2%,* Back to Nature is on pace to surpass $60 million in revenue in 2026.

“We’ve seen incredible momentum since our rebrand, and Walmart is exactly the kind of retail growth opportunity we’ve been building toward,” said Jessica McDonald, CEO of Back to Nature. “We keep hearing that once people try Back to Nature, they can’t get enough, and we’re so excited to share our super-tasty, better-for-you remakes of classic cookies with Walmart shoppers.”

Sources:

SPINS/NIQ, Total US MULO+Natural+WFM, w/e 9/6/26;

SPINS Target Corp, w/e 9/6/26

Mintel’s 2026 US Cookies Market Report

About Back to Nature:

Serving up Tasty Snacks Since Way Back, Back to Nature started in a tiny California health food store in 1960, helping plant the seeds of today's natural foods movement before it was mainstream. For over six decades, the brand has been crafting super-tasty remakes of America's favorite snacks, made without artificial flavors, synthetic colors, high-fructose corn syrup or GMOs.

Back to Nature aims to bring sunshine to snack time through their nostalgic snacks, a vibrant new brand identity that pays tribute to the brand's laid-back West Coast roots and a partnership with Trust for Public Land. The delicious assortment of crackers, cookies and nuts can be found in over 9,000 stores nationwide and online.

Back to Nature snacks deliver simple joys, no regrets, and happy days - all crafted with delicious, feel-good ingredients. That's Back to Nature snacking all the way.

Media Contact: Dreamday