Marketing
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Featured Marketing Content
Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Additional Content
New Products:New Products: Girl Scouts Goes Allergy-Friendly with Partake, Better-For-You Brands Get Spooky
In this week’s new products roundup, Girl Scouts introduces its first allergy-friendly cookie in partnership with Partake, Knorr turns up the heat with Hot Ones-inspired sides, and better-for-you brands Joyride, Junkless and Häppy Candy get a head start on Halloween.
Carbone Moves Beyond Sauce With New Italian Chili Crisp
Carbone Fine Foods is expanding outside of its signature pasta sauces, bringing a new chef-driven, restaurant-inspired innovation exclusively to Whole Foods Market.
New Products: Trubar Enlists the Minions; Incredifulls Puts PAW Patrol on PB&J
In this week’s new products roundup, Trubar teams up with the Minions for a banana bread-inspired kids protein bar, Incredifulls brings PAW Patrol to the frozen PB&J set, and Annie’s taps into the pickle flavor craze with its latest mac and cheese innovation.
Sach Foods’ Paneer Bet Hits Seven Figures, 350% YoY Growth
Sach Foods’ mission to popularize paneer in the U.S. with an authentic, clean label, organic approach is opening opportunities for innovation beyond traditional categories.
Private Label Moves Upmarket as National Brands Feel the Squeeze
Everything costs more these days, but food and beverages are one of the few things humans can’t live without. Those conditions have been a boon for private label business.
Marketing: Fly By Jing Collabs with Tovala; Snickers Feeds AI a Candy Bar
Fly By Jing is bringing its signature chili crisp to Tovala’s chef-crafted meal lineup, allowing consumers to customize their spice level.
Back to Nature’s Brand Awareness Climbs 22% as Rebrand Fuels 3,000 Door Expansion
Back to Nature’s brand awareness, retail placements and, most important, sales have all significantly increased in the two years since the 60-year old natural food brand swapped its muted, earth toned look for a retro, neon, SoCal-inspired aesthetic.
New Products: Baked by Melissa Unveils Harry Styles-inspired Cupcakes; Jams Goes Bananas
In this week’s new products roundup, Baked by Melissa celebrates Harry Styles’ MSG residency with limited-edition cupcakes, Jams goes bananas and Ithaca upgrades its Classic and Red Pepper hummus formulations.
This Farm-to-Table Chef Spent 30 Years in Food. Now She’s Building Her First CPG Brand.
Chef and entrepreneur Kiersten Bartlett’s first foray into CPG is Legit Queso, a fresh, premium alternative to shelf-stable legacy brands.
Beyond Meat Returns to Foodservice Strategy with Milk Bar Collab
Beyond Meat and Milk Bar today launched a new collaboration that will bring plant-based and savory options back on to the latter’s bakery menu after nearly 15 years.