During the company’s annual Analyst Event last week, Hershey executives showed attendees why they think the company is positioning itself to become a leader in the e-commerce space — and what other brands can learn from its transformation to a digital-first operation.
The lawsuit claims the brand misleads consumers with its front-of-pack design, and now the suit is driving many industry leaders to question what are the most effective ways to deploy clean label marketing strategies.
Front-of-pack “clean labels” have become one of the most important ways for brands to demonstrate their whole food characteristics. But it’s also becoming a source of legal tension.
The popularity of craft is changing the game for more than just brewers. To build on that excitement, some food and beverage brands are partnering with and taking notes from beer leaders on everything from innovations and packaging to distribution and marketing strategies. The result: booming business brewed for all industries involved.
Award-winning author and MomTalk Radio host Maria Bailey knows just how much moms can impact a brand’s success or failure. In honor of Mother’s Day, we asked Bailey the differences between the demographics of moms, why food brands and retailers should pay attention to each group’s purchasing habits, and how industry players can better reach and resonate with them in the future.
Earth Day is observed each year on April 22 to raise awareness about climate issues spanning from technology and energy to agriculture and food. But for some companies, one day a year isn’t enough. These seven brands — like others in the industry — exemplify what Earth Day is about the other 364, too.
This Saturday, some of food’s biggest names got in on the jokes, fooling consumers about everything from new services and dramatic name changes to “innovative” product launches and category jumps.
For the musicians, working with the San Francisco-based company is an opportunity to eat healthy on the road. For the food brands, it’s a way to market themselves and get endorsements from groups with a similar mission and larger audience reach. But for Founder Scott Manning, it’s more personal.
Avocados from Mexico, King’s Hawaiian, Muuna and Wonderful Pistachios all bought air time during Super Bowl LI on Sunday.
It’s been two months since celebrity-backed baking mix brand Foodstirs announced that CPG veteran Greg Fleishman would be joining the team as COO and stepping back from a full time role at Purely Righteous Brands, the management consultancy and marketing firm he co-founded with longtime friend Andrew Aussie in 2013. But even with Fleishman working as the COO at Foodstirs, he will still be involved in client projects, he and Aussie told NOSH during a recent interview.