Marketing

A look at some of the hottest new treats that we spotted on the Sweets & Snacks show floor, including 1UP Candy’s take on the viral “candy salad” trend and Katjes’ collab with influencer Jake Shane.

David Protein is entering the high-protein ice cream category with today’s launch of a 4-SKU line of “Indulgent Frozen Dessert” pints.

As consumer scrutiny of ingredient labels intensifies, Cedar’s Foods is moving to strengthen its premium offerings with a new seed-oil-free certification across its entire Reserve portfolio.

Goldy’s is using its inclusion as one of the few food brands brought aboard the Artemis II space mission to grow into the U.S.

In this week’s notable new products roundup, Three Wishes unveils its crunchiest launch to date, Grillo’s collaborates with PopUp Bagel, and Bucked Up makes its first foray into the snack aisle.

The Sweets & Snacks Expo 2026 featured 275,000 sq. ft. of clusters, nibbles, kernels and morsels debuting from over 1,000 exhibiting companies.

This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss WILDE Brands’ expansion into crackers made with chicken breast, the discontinuation of Lionel Messi’s sports drink brand, a functional beverage startup tackling menstrual symptoms, and David Protein’s sequel to last year’s seafood stunt.

With the upcoming launch of its Snackmode protein fruit snack line, kid-focused snack brand BloxSnacks is betting that protein will help define the next generation of better-for-you lunchbox treats.

Consumers are shifting toward the perimeter of the store, in search of snackable, fresh and accessible offerings. After closing a $150 million Series C earlier this month, Oishii is working to meet that need.

Cookie brand Fields Good is targeting different day parts and use occasions for its functional indulgence products.