In the latest distribution news, Mason Dixie Foods expands into Whole Foods nationally and enters Wegmans, RollinGreens debuts at Kroger and Walmart, and Tone It Up launches new protein bars and powders in Kroger stores.

Keto and Co found a dedicated consumer base online, but now the brand sees promise in reaching more consumers who are less strictly adherents of the ketogenic diet but for whom its attributes — low carbohydrates and low sugar — are also appealing. To do that, the brand will add over 3,000 new doors in the coming months.

Global chia producer Benexia believes there are many food and drink applications that it can fuel. The company is using its proprietary chia ingredients to expand its CPG brand, Seeds of Wellness, with the launch of chia pastas, plant-based milk, and a chia-derived oil.

Snack brand Supernola debuted in retail in February and is now selling its organic granola clusters in 8,000 stores, including Walgreens, select Giant and Whole Foods locations and natural retailers.

In the latest distribution news, IWON Organics enters four national retailers, Ithaca Hummus grows its store count and Daring Foods debuts at Sprouts.

Customers might love natural and specialty retailers, but lately it looks like their creditors don’t. In the past month, three long-time natural/specialty retailers, Lucky’s Market, Fairway and Earth Fare, declared bankruptcies. Meanwhile, big box retailers increasingly feature emerging brands, and e-commerce and direct-to-consumer are gaining prominence in brands’ strategies. NOSH spoke to analysts from Mintel, IHL Group, and The Hartman Group to weigh in on the state of specialty — and what it means for brands.

In the latest distribution news, Costco adds Beyond Burger and Atlantic Natural, Walmart takes on Keen One and Everipe and Veggies Made Great expands its offerings at four retailers.

Gluten-free breakfast brand Love Grown wants to wake up the tired cereal aisle. The brand, which first launched its better-for-you take on the breakfast staple in 2008, sees a bright future fueled by beans and other novel, nutritionally-dense bases and is launching new packaging — a key move as it prepares to expand into Walmart early next year.

IQ Bar is allocating some of its brainpower to the retail shelf. Though the Boston-based brand has so far garnered half its business from e-commerce, it recently entered 1,000 Kroger stores, increasing its retail footprint to about 6,000 doors.

For Mike’s Mighty Good, the goal has always been simple: consumers deserve instant soup options that are closer to restaurant quality. Inspired by the uptick in ramen restaurants, Mike’s set out to bring a similar experience and taste profile to busy consumers. Since launching in 2017, shoppers seem to have spoken (or slurped): the brand is in over 9,000 stores, including a recent entry into 3,000 CVS locations.