Distribution
Read the latest natural food industry news and advice relating to distribution, wholesale, and direct store delivery (DSD). From reporting on changes in the distribution of products, to diving into the current state of play between food brands and distributors, the latest industry news and analysis provide context and best practices within a complex food distribution network.
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Featured Distribution Content
Can Beef Tallow Win The Bar Aisle? Prima Is Betting On It
Protein bar brand Prima is betting its grass-fed ingredient profile will win over conventional channel shoppers as it moves beyond natural.
‘We’ve Been Here’: Lulu Asian Kitchen Leverages Target Deal To Fuel Frozen Ambitions
Restaurant group Lulu Asian Kitchen has quietly built its CPG foothold in deli but is now expanding into the freezer section.
From Freezer Aisle to First Pitch: Protein Pints Joins Padres
The high-protein ice cream brand is partnering with the San Diego Padres to sell its top four flavors at concession locations inside Petco Park.
Additional Content
The Di Fara Expansion Story: Turning Neighborhood Cred Into National CPG Growth
Legacy Brooklyn pizzeria, Di Fara, has expanded its retail footprint by using sampling to build brand recognition outside of the Northeast.
Food Is Winning In C-Stores – But Traffic Is Starting To Stall
Food is driving sales growth in the convenience store channel, according to new data from the National Association of Convenience Stores.
BEHAVE Goes Big-Box, Turning Social Hype Into Shelf Space
After a brush with bankruptcy and a last-ditch bet on TikTok that flipped its trajectory overnight, low-sugar gummy brand BEHAVE is rolling into nearly 2,000 Target stores this week.
[Exclusive] Feel Good Foods Goes Deeper into Breakfast, Takes Target Partnership Nationwide
Feel Good Foods is riding a major distribution wave this year, expanding to roughly 25,000 doors nationwide and launching a slate of new breakfast SKUs, further broadening the brand’s reach beyond its appetizer roots.
Rip Van Eyes Grocery Expansion Following Funding Round, Brand Refresh
With new funding and a brand refresh, Rip Van is focused on expanding in grocery retail after establishing a base in club and ecommerce.
Distribution: Smackin’ Goes Conventional, Nightingale Embraces Natural
In distribution news, Smackin’ goes nationwide in Kroger, Nightingale adds on to its natural channel footprint and Hero Bread hits Target, among many others.
MUSH Goes Mass: Starbucks, 7-Eleven and Target Fuel Next Growth Wave
The ready-to-eat overnight oats brand is blasting into three high-traffic channels at once – landing in most Starbucks doors starting today, hitting 7-Eleven later this month, and rolling out new high-protein items at Target in May.
Airlines Over Aisles: Legally Addictive Eyes Growth at 30,000 Feet
Legally Addictive Foods has landed a partnership with JetBlue to offer a 1.34 oz. pack of its original cookies for premium-tier passengers on domestic flights beginning this month.
Bao Goes Big Box: Laoban’s Target Expansion Taking Shape
Laoban is gearing up for a major retail inflection point, as the Asian frozen foods brand expands from a limited Target test to multiple items rolling out to more than 1,500 stores in May.
Laird Superfood Loss Widens Amid Multi-Brand Push
Laird Superfood is doubling down on its efforts to become a “scaled, diversified platform with greater reach,” despite facing increased margin pressure and a wider net loss in 2025.






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