Distribution
Read the latest natural food industry news and advice relating to distribution, wholesale, and direct store delivery (DSD). From reporting on changes in the distribution of products, to diving into the current state of play between food brands and distributors, the latest industry news and analysis provide context and best practices within a complex food distribution network.
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Featured Distribution Content
Children’s Snack Brand Cadootz! Charts Retail Expansion
Just six months after its direct-to-consumer debut, children’s snack brand cadootz! is launching nationwide at Target.
The Only Bean Bets on Target to Revitalize a Sleepy Snack Set
The launch marks a major milestone for the Las Vegas-based brand, which has rapidly expanded into thousands of stores across the club and grocery channels since its debut six years ago.
[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU
Elavi is expanding nationwide at Whole Foods Market, less than a year after landing its high-protein, gluten-free, vegan brownies in select regions of the natural retailer.
Additional Content
Actual Veggies Lands Costco Deal With Exclusive Organic Black Bean Burgers
Actual Veggies is preparing for a significant expansion in Costco, planning to launch an exclusive organic version of its black bean burger in multiple regions beginning in mid-May.
Backed by CAVU, Gymkhana Fine Foods Brings Michelin Pedigree to U.S. Retail at Whole Foods
Gymkhana Fine Foods is bringing its sauces and marinades to Whole Foods, backed by a $8.5 million investment led by CAVU Consumer Partners.
Baba’s Eyes Siete Foods Playbook With Target Expansion, Capital Raise
Baba’s is betting it can break through the crowded hummus category with authentic positioning, passed-through-generations Palestinian family recipes, bold flavor innovation and a broad ambition that reaches beyond dips.
Hershey Builds on Snacks, Innovation as Q1 Sales Jump Double Digits
The Hershey Company is building on momentum in snacks and innovation to drive growth in 2026, as strong performance across its core confection brands and expanding salty snacks portfolio pushed first-quarter sales into double digits.
The Di Fara Expansion Story: Turning Neighborhood Cred Into National CPG Growth
Legacy Brooklyn pizzeria, Di Fara, has expanded its retail footprint by using sampling to build brand recognition outside of the Northeast.
Food Is Winning In C-Stores – But Traffic Is Starting To Stall
Food is driving sales growth in the convenience store channel, according to new data from the National Association of Convenience Stores.
BEHAVE Goes Big-Box, Turning Social Hype Into Shelf Space
After a brush with bankruptcy and a last-ditch bet on TikTok that flipped its trajectory overnight, low-sugar gummy brand BEHAVE is rolling into nearly 2,000 Target stores this week.
[Exclusive] Feel Good Foods Goes Deeper into Breakfast, Takes Target Partnership Nationwide
Feel Good Foods is riding a major distribution wave this year, expanding to roughly 25,000 doors nationwide and launching a slate of new breakfast SKUs, further broadening the brand’s reach beyond its appetizer roots.
Rip Van Eyes Grocery Expansion Following Funding Round, Brand Refresh
With new funding and a brand refresh, Rip Van is focused on expanding in grocery retail after establishing a base in club and ecommerce.
Distribution: Smackin’ Goes Conventional, Nightingale Embraces Natural
In distribution news, Smackin’ goes nationwide in Kroger, Nightingale adds on to its natural channel footprint and Hero Bread hits Target, among many others.


![[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU](https://d2azl42aua8mom.cloudfront.net/wp-content/uploads/2026/05/28110626/Elavi-970-150x150.png)







![[Exclusive] Feel Good Foods Goes Deeper into Breakfast, Takes Target Partnership Nationwide](https://d2azl42aua8mom.cloudfront.net/wp-content/uploads/2026/04/15110135/Feel-Good-Foods-970-150x150.png)

