Distribution
Read the latest natural food industry news and advice relating to distribution, wholesale, and direct store delivery (DSD). From reporting on changes in the distribution of products, to diving into the current state of play between food brands and distributors, the latest industry news and analysis provide context and best practices within a complex food distribution network.
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Featured Distribution Content
Peppertux Raises $2.35M to Fuel Retail Expansion
Can America’s appetite for pistachios extend beyond the viral Dubai chocolate trend? The founders of Southern California startup Peppertux – along with their new investors and retail partners – are betting on it.
Distribution: Gymkhana, Kreatures of Habit Head to Sprouts; Plus, Blue Zones Kitchen, Prima Expand
Gymkhana Heads to Sprouts Fresh off its $8.5 million Series A funding round led by CAVU Consumer Partners, Indian sauce and marinade brand Gymkhana Fine Foods has hit the shelves of 481 Sprouts Farmers Market locations across 25 states. The curated lineup includes Butter Masala, Goan Coconut Curry, Tikka Masala and Madras Simmer Sauces, alongside… Read more »
Laoban Expands Whole Foods Partnership With Exclusive Noodle Launch
The Washington, D.C.-based frozen Asian foods brand is launching Chicken Lo Mein and Beef Lo Mein exclusively at Whole Foods locations nationwide, marking its entry into the noodle category and bringing its total assortment at the natural grocer to a dozen items.
Additional Content
Long Weekend Bets Freeze-Dried Soup Can Revive Stagnant Set
Long Weekend is modernizing instant soup using freeze-dried technology as it positions itself as a better-for-you convenient meal option.
How Goldy’s Turned A Trip To The Moon Into A Retail Growth Strategy
Goldy’s is using its inclusion as one of the few food brands brought aboard the Artemis II space mission to grow into the U.S.
[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU
Elavi is expanding nationwide at Whole Foods Market, less than a year after landing its high-protein, gluten-free, vegan brownies in select regions of the natural retailer.
Opopop Pops Into Walmart With Ambitions Beyond Microwave Popcorn
Five years after debuting online, and with a store footprint that so far only includes about 500 Target doors, Opopop is in the midst of attempting to make its biggest retail push to date, opening last month in 3,000 Walmart locations across the country.
[Exclusive] Harken Snags New Capital Ahead of Costco Rollout
Harken Sweets is expanding into Costco with new backing from Taste Tomorrow Ventures and grt sht ventures, signaling growing retailer and investor confidence in the premium indulgence category.
Beyond CEO Brown: Protein Drink Pivot Hopes to Flip the Script for Brand
When Beyond Meat announced in January that it had developed its first ever beverage product, a protein drink line called Beyond Immerse, it was a move that appeared to come out of left field.
How Jalapa Jar Spent a Decade Turning Fresh Salsa Into a Scalable Business
Fresh salsa Jalapa Jar has become one of the top-selling refrigerated brands in the natural channel after getting its start as a taco stand.
Distribution: New Primal Expands with Costco, Protein Pints Debuts Sprouts-exclusive Flavor
Clean-ingredient meat snack maker New Primal has landed its 12-count Rotisserie Seasoned Chicken Meat Sticks at Costco warehouses across Texas, marking the brand’s first zero-sugar offering to hit the club chain.
Mooski Goes Big on Bite-Sized Snacking With New Target Expansion
Mooski is making its first major mass retail push with the launch of chilled oat bites at Target – a move founder Robert Broome sees as both a product innovation and a broader channel expansion opportunity.
MOSH Raises $13M to Scale Brain Health Bar Brand, Launch High-Protein Line
MOSH, the brain health nutrition brand founded by celebrity mother-and-son duo Maria Shriver and Patrick Schwarzenegger, has raised $13 million in Series A funding led by Main Street Advisors.





![[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU](https://d2azl42aua8mom.cloudfront.net/wp-content/uploads/2026/05/28110626/Elavi-970-150x150.png)

![[Exclusive] Harken Snags New Capital Ahead of Costco Rollout](https://d2azl42aua8mom.cloudfront.net/wp-content/uploads/2026/05/13091023/HarkenCostco970-150x150.png)




