Distribution
Read the latest natural food industry news and advice relating to distribution, wholesale, and direct store delivery (DSD). From reporting on changes in the distribution of products, to diving into the current state of play between food brands and distributors, the latest industry news and analysis provide context and best practices within a complex food distribution network.
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Featured Distribution Content
Can Beef Tallow Win The Bar Aisle? Prima Is Betting On It
Protein bar brand Prima is betting its grass-fed ingredient profile will win over conventional channel shoppers as it moves beyond natural.
‘We’ve Been Here’: Lulu Asian Kitchen Leverages Target Deal To Fuel Frozen Ambitions
Restaurant group Lulu Asian Kitchen has quietly built its CPG foothold in deli but is now expanding into the freezer section.
From Freezer Aisle to First Pitch: Protein Pints Joins Padres
The high-protein ice cream brand is partnering with the San Diego Padres to sell its top four flavors at concession locations inside Petco Park.
Additional Content
Distribution: Scott’s Protein Balls Roll To Target, Kosterina Goes National
In this roundup, Scott’s Protein Balls reach Target alongside Crave New World’s frozen clean label entrees. Kosterina take its balsamics nationwide with Walmart while Chickapea hits Costco and more.
Inside The Early Success Of JiMMYBAR!’s Creatine Launch
JiMMYBAR! has seen early “massive” success of its Creatine Bars, representing an inflection point for the 12-year-old company.
New Primal Invests In Supply Chain After Challenging 2025
New Primal is expecting significant growth in 2026 after co-investing in production and a solid foothold in poultry meat sticks.
Distribution: B.T.R. Nation Rolls Out to Whole Foods Nationwide
B.T.R. Nation launched Dark Chocolate Almond Butter Hearts and Dark Chocolate Hazelnut Butter Hearts at Whole Foods Market nationwide for Valentine’s Day. Plus, the latest distribution news from Once Upon A Farm, The Only Bean, Quinn, Kindling Snacks and more.
How Evergreen Is Building A Frozen Waffle Platform
Evergreen’s brand refresh two years ago was an inflection point that has led to a series of investment rounds.
Meat Snacks Move Beyond Sticks At Winter FancyFaire
New entrants in meat snacks showcased at Winter FancyFaire crispy textures and Asian flavors in the jerky set.
After Miyoko’s Meltdown, Nuts For Cheese Sees Fresh Opportunity in Premium Plant-Based Set
A turbulent year for plant-based cheese is opening unexpected doors for the category’s next wave of potential winners. As legacy players stumble and retailers lose confidence in the category, Nuts For Cheese aims to fill a hole for premium, artisanal brands that can deliver on taste, ingredients and trust with retailers and shoppers alike.
Rotten Goes National with Dick’s Sporting Goods
Better-for-you gummy candy brand Rotten has landed in Dick’s Sporting Goods stores nationwide, doubling down on its core parent-and-child demographic and bringing its total retail door count to over 5,000.
Honey Mama’s Adds $4M To Support Manufacturing, Distribution Growth
Honey Mama’s has secured about $4 million of new funding led by Northwest-based private equity firm Bochi Investments as it scales its manufacturing.
Distribution: Oddball Hits the Bullseye; Undercover Snacks Goes National with Costco
Plant-based jelly snack purveyor Oddball is rolling out its Grape, Mango and Double Berry flavors to more than 1,100 Target stores nationwide. The retailer will carry the snacks in 4-packs with a SRP of $4.99.











