Distribution
Read the latest natural food industry news and advice relating to distribution, wholesale, and direct store delivery (DSD). From reporting on changes in the distribution of products, to diving into the current state of play between food brands and distributors, the latest industry news and analysis provide context and best practices within a complex food distribution network.
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Featured Distribution Content
Children’s Snack Brand Cadootz! Charts Retail Expansion
Just six months after its direct-to-consumer debut, children’s snack brand cadootz! is launching nationwide at Target.
The Only Bean Bets on Target to Revitalize a Sleepy Snack Set
The launch marks a major milestone for the Las Vegas-based brand, which has rapidly expanded into thousands of stores across the club and grocery channels since its debut six years ago.
[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU
Elavi is expanding nationwide at Whole Foods Market, less than a year after landing its high-protein, gluten-free, vegan brownies in select regions of the natural retailer.
Additional Content
MUSH Goes Mass: Starbucks, 7-Eleven and Target Fuel Next Growth Wave
The ready-to-eat overnight oats brand is blasting into three high-traffic channels at once – landing in most Starbucks doors starting today, hitting 7-Eleven later this month, and rolling out new high-protein items at Target in May.
Airlines Over Aisles: Legally Addictive Eyes Growth at 30,000 Feet
Legally Addictive Foods has landed a partnership with JetBlue to offer a 1.34 oz. pack of its original cookies for premium-tier passengers on domestic flights beginning this month.
Bao Goes Big Box: Laoban’s Target Expansion Taking Shape
Laoban is gearing up for a major retail inflection point, as the Asian frozen foods brand expands from a limited Target test to multiple items rolling out to more than 1,500 stores in May.
Can Beef Tallow Win The Bar Aisle? Prima Is Betting On It
Protein bar brand Prima is betting its grass-fed ingredient profile will win over conventional channel shoppers as it moves beyond natural.
Laird Superfood Loss Widens Amid Multi-Brand Push
Laird Superfood is doubling down on its efforts to become a “scaled, diversified platform with greater reach,” despite facing increased margin pressure and a wider net loss in 2025.
‘We’ve Been Here’: Lulu Asian Kitchen Leverages Target Deal To Fuel Frozen Ambitions
Restaurant group Lulu Asian Kitchen has quietly built its CPG foothold in deli but is now expanding into the freezer section.
Distribution: That’s it. Fruitola Enters Costco; Crafty Counter Debuts Protein Scramble at Whole Foods
Fruit bar and snack brand That’s it. has landed its Fruitola (read: fruit granola) in Costco stores across the Midwest and Southeast.
From Freezer Aisle to First Pitch: Protein Pints Joins Padres
The high-protein ice cream brand is partnering with the San Diego Padres to sell its top four flavors at concession locations inside Petco Park.
Inside Folkland Foods’ Journey From Organic Potato Fields to the Frozen Aisle
Folkland Foods started with a simple question: Can a multigenerational family farm turn its organic potatoes into a mainstream frozen product? The answer thus far is a resounding yes.
Eat Just Lays Out Plant-Based Chicken Strategy
Eat Just co-founder and CEO Josh Tetrick spoke to Nosh at Expo West about the company’s new plant-based chicken product.


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