Distribution
Read the latest natural food industry news and advice relating to distribution, wholesale, and direct store delivery (DSD). From reporting on changes in the distribution of products, to diving into the current state of play between food brands and distributors, the latest industry news and analysis provide context and best practices within a complex food distribution network.
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Featured Distribution Content
Vaca Chips Raises $1.5M On ‘Healthy Doritos’ DTC Strategy
Beef tallow-fried tortilla chip brand Vaca Chips has secured a $1.5 million funding round, led by Bam Ventures.
Peppertux Raises $2.35M to Fuel Retail Expansion
Can America’s appetite for pistachios extend beyond the viral Dubai chocolate trend? The founders of Southern California startup Peppertux – along with their new investors and retail partners – are betting on it.
Distribution: Gymkhana, Kreatures of Habit Head to Sprouts; Plus, Blue Zones Kitchen, Prima Expand
Gymkhana Heads to Sprouts Fresh off its $8.5 million Series A funding round led by CAVU Consumer Partners, Indian sauce and marinade brand Gymkhana Fine Foods has hit the shelves of 481 Sprouts Farmers Market locations across 25 states. The curated lineup includes Butter Masala, Goan Coconut Curry, Tikka Masala and Madras Simmer Sauces, alongside… Read more »
Additional Content
MUSH Goes Mass: Starbucks, 7-Eleven and Target Fuel Next Growth Wave
The ready-to-eat overnight oats brand is blasting into three high-traffic channels at once – landing in most Starbucks doors starting today, hitting 7-Eleven later this month, and rolling out new high-protein items at Target in May.
Airlines Over Aisles: Legally Addictive Eyes Growth at 30,000 Feet
Legally Addictive Foods has landed a partnership with JetBlue to offer a 1.34 oz. pack of its original cookies for premium-tier passengers on domestic flights beginning this month.
Bao Goes Big Box: Laoban’s Target Expansion Taking Shape
Laoban is gearing up for a major retail inflection point, as the Asian frozen foods brand expands from a limited Target test to multiple items rolling out to more than 1,500 stores in May.
Can Beef Tallow Win The Bar Aisle? Prima Is Betting On It
Protein bar brand Prima is betting its grass-fed ingredient profile will win over conventional channel shoppers as it moves beyond natural.
Laird Superfood Loss Widens Amid Multi-Brand Push
Laird Superfood is doubling down on its efforts to become a “scaled, diversified platform with greater reach,” despite facing increased margin pressure and a wider net loss in 2025.
‘We’ve Been Here’: Lulu Asian Kitchen Leverages Target Deal To Fuel Frozen Ambitions
Restaurant group Lulu Asian Kitchen has quietly built its CPG foothold in deli but is now expanding into the freezer section.
Distribution: That’s it. Fruitola Enters Costco; Crafty Counter Debuts Protein Scramble at Whole Foods
Fruit bar and snack brand That’s it. has landed its Fruitola (read: fruit granola) in Costco stores across the Midwest and Southeast.
From Freezer Aisle to First Pitch: Protein Pints Joins Padres
The high-protein ice cream brand is partnering with the San Diego Padres to sell its top four flavors at concession locations inside Petco Park.
Inside Folkland Foods’ Journey From Organic Potato Fields to the Frozen Aisle
Folkland Foods started with a simple question: Can a multigenerational family farm turn its organic potatoes into a mainstream frozen product? The answer thus far is a resounding yes.
Eat Just Lays Out Plant-Based Chicken Strategy
Eat Just co-founder and CEO Josh Tetrick spoke to Nosh at Expo West about the company’s new plant-based chicken product.












