Noodo Launches Clean-Ingredient, Bone Broth Tomato Sauce in 1,000 Target Stores Nationwide and Online

Six months after launch, the female-founded brand is putting a new category within reach of families across the country

FAIRFIELD, CT. OCTOBER 28, 2026 – Noodo, the pasta sauce brand behind the first-of-its-kind bone broth tomato sauce, is now available in 1,000 Target stores nationwide. Shoppers can find all three Noodo varieties, Smooth Tomato Sauce, Smooth Vodka Sauce, and Chunky Tomato Sauce, in the pasta sauce aisle, marking a major milestone for a brand that launched just six months ago.

The Target rollout brings Noodo’s clean-ingredient sauces to more households than ever before, as consumers continue to seek out clean-label, functional foods without giving up convenience or flavor.

Founded by solo female entrepreneur Liana Krasnow, Noodo was born from a lifelong connection to Italian food traditions and years spent working alongside her family’s sauce business. That experience gave Krasnow an intimate understanding of what makes a truly exceptional sauce from sourcing quality ingredients to preserving authentic Italian flavor.

“When I started Noodo, I wanted to create the sauce I was looking for as a consumer and a mom, one made with real ingredients I’d feel good serving to my own family,” said Liana Krasnow, Founder and CEO of Noodo. “Anyone who has fed a picky eater knows texture matters, especially for young kids who prefer smoother foods. The peanut butter aisle has always been smooth and crunchy, and I wanted to bring that same choice to pasta sauce. Seeing Noodo on Target shelves just six months later means that so many more families can now pick up a better-for-you sauce that works for everyone at the table.” Unlike traditional tomato sauces that often contain unnecessary fillers, whey, or artificial additives, Noodo is made with real grass-fed beef bone broth, premium tomatoes, extra virgin olive oil, and no added sugar. The result is a rich, flavorful sauce designed for consumers who want more from everyday pantry staples.

Bone broth has been a cornerstone of traditional kitchens for generations and has become one of today’s most sought-after functional ingredients. It naturally contains collagen, protein, and amino acids like glycine, and it is often associated with gut health and overall wellness. Krasnow saw an opportunity to bring those benefits into a food families already eat every week with no new habits required.

Simmered into the tomatoes, bone broth adds savory depth and a fuller, richer body, delivering the slow-cooked flavor of a Sunday sauce straight from the jar. By pairing a trusted pantry staple with a nutrient-dense ingredient, Noodo is creating a new category of functional tomato sauces proving that convenience, nutrition, and Italian tradition can all share a place at the dinner table.

When Krasnow looked at the pasta sauce aisle, she saw an opportunity to give families the same kind of choice they have long had with other pantry staples, like the peanut butter aisle, where smooth and crunchy options have always had a place. Noodo’s lineup is built around that idea. The Smooth Tomato Sauce and Smooth Vodka Sauce deliver a silky, approachable texture that parents can feel confident serving to kids, while the Chunky Tomato Sauce offers a more traditional, rustic Italian-style experience with pieces of tomato throughout.

Now available in Target stores nationwide, online at Target.com, and at eatnoodo.com for MSRP $9.99, Noodo’s three-sauce lineup meets families where they are — from picky eaters looking for something smooth to pasta lovers who want a heartier bite.

About Noodo

Founded in 2026 by Liana Krasnow, Noodo is a clean-label pasta sauce brand creating a new category of bone broth tomato sauces. Inspired by traditional Italian cooking, Noodo’s sauces are made with real grass-fed beef bone broth, premium tomatoes, extra virgin olive oil, and no added sugar. Noodo is available in 1,000 Target stores nationwide, online at Target.com and eatnoodo.com, and at select retailers.