Food Industry News, Insights, and Education for the CPG Community
Kaizen Repositions for Retail with Clearer Nutrition Messaging
Consumer interests have cycled through low-carb, high-protein and fiber-filled products during the nearly six years pantry staple brand Kaizen has been on the market. It has aligned itself with each new demand while its recipes remained the same.
‘Ndulge Bets on Frozen Greek Yogurt Bars as Protein Ice Cream Competition Heats Up
After building Keto Pint into a staple of the better-for-you freezer set for older, ketogenic and diabetic consumers, brothers Chris and Anthony Spencer have debuted a second act aimed at a different audience.
Good Girl Bags & Tags $3M Funding, Gen Z Ditches Legacy Brands, Coachella Noodle Fest & More
This week, we’re laying down the plant-based chicken law with Eat Just’s new SKU, breaking into the UK market, and getting married on the cheap thanks to a cookie delivery biz. Hey, what more could you ask for?
David Dobrik Digs Into the Details on His New Snack Brand Wavers
Influencer David Dobrik first got into the food business in 2022 via his on-premise pizza chain Doughbrik’s. Now, the YouTuber star and his company are in the snack aisle with Wavers, a brand of better-for-you snack crisps.
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Lower Prices, Longer Labels: The Tradeoff Lurking in Center Store
A new report is putting numbers behind a tradeoff the packaged food industry has long understood, but rarely spells out: Cheaper products are often packed with extra additives, sugar and sodium.
New Products: Mavericks Does Sandwich Cookies, Chobani Expands Flips Line
In this week’s new products roundup, Mavericks makes its first foray into the sandwich cookie category, Chobani expands its Flips yogurt line with a campfire treat-inspired flavor and Perfect Bar taps into two major trends. WA-CHAA! Peanut snack maker WA-CHAA! has expanded its lineup with two new flavors: Sichuan Barbecue and Salt & Sichuan Peppercorn…. Read more »
Laird Superfood Loss Widens Amid Multi-Brand Push
Laird Superfood is doubling down on its efforts to become a “scaled, diversified platform with greater reach,” despite facing increased margin pressure and a wider net loss in 2025.
‘We’ve Been Here’: Lulu Asian Kitchen Leverages Target Deal To Fuel Frozen Ambitions
Restaurant group Lulu Asian Kitchen has quietly built its CPG foothold in deli but is now expanding into the freezer section.
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Distribution: That’s it. Fruitola Enters Costco; Crafty Counter Debuts Protein Scramble at Whole Foods
Fruit bar and snack brand That’s it. has landed its Fruitola (read: fruit granola) in Costco stores across the Midwest and Southeast.
Forward Consumer Partners Closes $500M Fund
The Connecticut-based firm said its Fund II, launched in December 2025, will continue to focus on majority equity investments in the range of $25 to $250 million.
Lundberg Family Farms Names New CEO And Surpasses ROC Target
Lundberg Family Farms has tapped chief growth officer Suzanne Sengelmann to lead the company as its new chief executive, succeeding Craig Stevenson, who held the role for four years.
Gen Z Is ‘Scrolling Past’ Legacy Brands As Challenger Share Tightens
National brands are losing the attention of younger shoppers, and new data suggests they are unlikely to get it back.
California Expands UPF Crackdown With Proposed ‘Certified’ Food Label
A new proposed regulation would establish a “California Certified” alerting consumers to products defined as ultraprocessed foods.
CPG Week Podcast: From Huel to Hellmann’s, Big Food Makes Its Moves
This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss Danone’s acquisition of Huel, fresh funding for frozen dumpling maker Laoban, a potential merger in the condiment set, and the high cost of eating according to the new food pyramid.















