Food Industry News, Insights, and Education for the CPG Community

BelliWelli Wants to Make Fiber Cool. Walmart Is Giving It a Bigger Stage.

BelliWelli Wants to Make Fiber Cool. Walmart Is Giving It a Bigger Stage.

Digestive wellness brand BelliWelli is taking its unconventional marketing playbook to a larger stage, rolling out dedicated endcaps in Walmart as it looks to turn growing consumer interest in fiber into long-term brand loyalty.

How Little Spoon Is Executing ‘Depth Over Doors’
Kroger Set To Cut 3K Jobs By 2029
NACS: Barebells Bets on Swedish Candy Craze with Low-Sugar Confectionery Launch
Nosh Live LA 2026: Early Registration Savings Ends Friday 10/23

Video: Rewatch Recent Videos

NOSH's video content includes thousands of video interviews with leading industry experts and topics such as investing, e-commerce, branding, current events and more.

Daily Crunch Launches ‘Ditch the Chip’ Line with Everyday Flavors
The Nombase Podcast Is Now Called the CPG Operator Podcast
Energy, Nutrition Shakes Standout as Food Sales Drop in Convenience Channel
NACS: Ferrara, Hershey and General Mills Turn Up the Heat on ‘Swicy’
New Boxed Brands Chase Goodles’ Recipe for Disruption
Review: Alec’s & Purely Elizabeth Are An Ice Cream Dream Team
THE CPG INSIDER WEEKLY
NACS: Under Flowers Foods, Simple Mills Gears Up for C-Store Push
Daily Harvest Announces Five-Chain Retail Expansion
New Products: Ghirardelli Enters the Cookie Aisle, Jeni’s Goes Nuts for Acorns