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Covering the Natural, Organic, Sustainable, & Healthy Food Industry

Purple Carrot Acquired; CEO Says Deal Will ‘Propel’ Plant-Based Eating

Purple Carrot Acquired; CEO Says Deal Will ‘Propel’ Plant-Based Eating

The deal, announced today, includes an upfront payment of $12.8 million, with an earn-out potential of an additional $17.2 million through 2021.

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