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‘You Deserve Sweetness’: Toto Targets Mass Appeal with Indulgence-forward Rebrand, Improved Formula

Toto Targets Mass Appeal with Indulgence-forward Rebrand, Upgraded Formula

Amid a period of “explosive growth,” Toto Foods is evolving beyond its protein-centric messaging with a dessert-forward rebrand aimed at cementing its position as “an ooey, gooey cookie that wins on taste.”

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