Food Industry News, Insights, and Education for the CPG Community
BelliWelli Wants to Make Fiber Cool. Walmart Is Giving It a Bigger Stage.
Digestive wellness brand BelliWelli is taking its unconventional marketing playbook to a larger stage, rolling out dedicated endcaps in Walmart as it looks to turn growing consumer interest in fiber into long-term brand loyalty.
Inside the Clio Acquisition: Kids, C-Stores and 165M Yogurt Bars
Clio Snacks has been on a growth rocket ship over the past four years, quadrupling revenue, fixing its profitability plan, building a team and expanding distribution.
[Exclusive]: Leaven Foods Rises with TIME Best Inventions Honor as It Seeks to Scale Sourdough
Leaven Foods is receiving national recognition for its efforts to make authentic sourdough more accessible, earning a spot on TIME’s Best Inventions of 2026 list in the Food & Drink category for its Instant Sourdough.
CPG Week: NACS News & Clio Gets New Owners
This week, the podcast goes through an M&A deal for Greek yogurt bar brand Clio and all the big news from the NACS trade show last week.
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BOOM! Mexican Seasoning Brand EZ Bombs Raises $25M
Mexican seasoning and sauce brand EZ Bombs has raised a $25 million Series A round led by CAVU Consumer Partners as it scales further in retail.
How Little Spoon Is Executing ‘Depth Over Doors’
Little Spoon is rolling out a regional retail growth plan just one year after entering brick-and-mortar with Target stores across the country.
Kroger Set To Cut 3K Jobs By 2029
Kroger is embracing the promise of AI, at the cost of around 3,000 corporate jobs over the next three years. An all-company memo describes the retailer as having “more layers, more handoffs and more overhead than we need.”
NACS: Barebells Bets on Swedish Candy Craze with Low-Sugar Confectionery Launch
Under parent company Vitamin Well Group, protein bar maker Barebells is extending its focus on indulgent flavors and lower-sugar products into the confectionery aisle.
Featured Jobs
Nosh Live LA 2026: Early Registration Savings Ends Friday 10/23
Next Friday, Oct. 23, early registration pricing expires for Nosh Live, taking place December 3+4 in L.A. Register by Oct. 23 and save $100. The event centers on the strategic and tactical decisions brands inevitably encounter as they grow. Speakers, buyers, investors and distributors attend ready to answer questions directly, based on what has and hasn’t worked in their own businesses.
Daily Crunch Launches ‘Ditch the Chip’ Line with Everyday Flavors
Sprouted snack brand Daily Crunch is taking direct aim at potato chips via its latest line launch, which urges consumers to “Ditch the Chip” with a variety of new flavors modeled after classic potato chip seasonings.
The Nombase Podcast Is Now Called the CPG Operator Podcast
The Nombase Podcast is now the CPG Operator Podcast, your go-to resource for what it takes to build and grow a food or beverage brand. The new name reflects what the show has always been about: candid conversations on the day-to-day realities of starting, building and growing a brand, from formulation and pricing to landing shelf space and scaling up.
Energy, Nutrition Shakes Standout as Food Sales Drop in Convenience Channel
Food sales are suffering, although energy drinks and nutrition shakes are resilient, as high fuel prices “weigh on consumers” and depress convenience channel foot traffic, according to a new equity research report from investment banker Jefferies.
NACS: Ferrara, Hershey and General Mills Turn Up the Heat on ‘Swicy’
Sour candy has long captivated the taste buds of consumers, but with the influx of “swicy” (read: sweet and spicy) products across the packaged food industry, spicy candy is also gaining traction.
New Boxed Brands Chase Goodles’ Recipe for Disruption
Shelf-stable meals used to be synonymous with commodity brands. But the category is modernizing with a handful of newcomers bringing bold flavors and clean label takes.







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