Bloom Unveils Protein, Soda Innovation at Expo West
Mar. 11, 2026 at 7:07 PM
In just under two years since bringing its debut ready-to-drink product to market alongside distribution partner Keurig Dr Pepper, nutrition brand Bloom has jumped to the forefront of the wellness-meets-function space with products like Bloom Pop and Bloom Sparkling Energy. At Natural Products Expo West last week, BevNET caught up with Bloom CEO and co-founder Greg LaVecchia to chat about where the brand is finding organic traction with female consumers, the importance of Bloom's digital-first strategy, the rise of clear protein and what innovation Bloom has in store for this year.
