Inside Goodles' Mission To Bring Back Mac
Mar. 19, 2026 at 4:50 PM
Goodles is bringing incremental growth to the macaroni and cheese segment with its high-protein, high-fiber formulations, playful branding and elevated flavor profiles. In an interview at Natural Products Expo West, Goodles co-founder and CEO Jen Zeszut discusses dynamics within the category and how the brand is attracting new and lapsed consumers to the set.
