Headlines
Hain Celestial Divests International Business, Will Put Proceeds Towards Debt
The Hain Celestial Group is exiting the global market as the New Jersey-based conglomerate announced today it is selling its international business to private equity firm Aurelius for approximately $323 million.
French Revolution: Petit Pot Plans Refrigerated Dessert Landgrab
Petit Pot has spent more than a decade introducing U.S. consumers to French-inspired desserts. Now, the roughly $25 million brand is preparing to take that proposition to a much wider audience.
Review: Prime Bites Mini Muffins Brings Big Protein Payload In A Small Package
With 15 grams of protein and 5 grams of collagen per 3-count package, this snackable line promotes its low sugar and “fluffy” texture as selling points.
Cerebelly-Fresh Bellies Deal Signals Platform Push in Kids Nutrition
Children’s meal and snack platform Cerebelly announced today it has made its first acquisition, buying up freeze-dried kids snack brand Fresh Bellies.
Mark Ramadan, Daniel Humm Launch Riff Meal Kits Nationwide at Target
A veteran CPG operator and Michelin star chef have teamed up to reinvigorate the shelf-stable meal kits space with Riff, a shelf-stable meal kit line launching at Target stores nationwide.
The Watkins Company to Acquire Sauer Brands’ Spice Portfolio
Flavor company Watkins has entered a definitive agreement to acquire Sauer Brands’ spice business, including the recently-purchased Kernel Season’s and Spicer Hunter brands, along with Sauer’s own branded spices and seasonings, the companies announced today. Financial terms of the deal were not disclosed.
Review: Prest Makes a Case for Pantry Hummus
Prest is rethinking the refrigerated hummus category with a shelf-stable powdered mix that consumers prepare at home with water and olive oil, plus optional tahini.
How Merman’s Revenge Found A Niche in Seafood Seasoning
Glenn Food Co. is meeting pent-up demand to grow its seafood seasoning brand Merman’s Revenge with a national distribution deal at Walmart.
Marketing: Partake Lands Girl Scouts Deal for New Vegan, Nut-Free Cookie
Allergen-free cookie company Partake announced one of its most impactful partnerships to-date as it partners with Girl Scouts of the USA to supply a new cookie product, Sparkables, that supports the brand’s mission for inclusive eating.
THE CPG INSIDER WEEKLY
This week, we’re taking chili crisp to Italy thanks to Carbone, checking out Chameleon’s rebrand, and getting dolled up for a night on the town with a Cadbury diamond clutch. Hey, what more could you ask for?








