Painterland Sisters Closes Seven-Figure Seed Round

Organic skyr yogurt brand Painterland Sisters has closed a seven-figure seed round led by The Angel Group, its partner fund Supernatural Ventures, and Spacestation Investments. The round also included participation from Scoop Ventures and independent angel investors, including Olympic medalists and lifestyle entrepreneurs.

While Spacestation typically shies away from products that require refrigeration, it was compelled by the brand’s growth data and contributed $615,000 to the round, reports Forbes. Painterland Sisters is the fastest-growing dairy brand in the natural expanded channel in terms of dollar growth and has more than doubled its sales in the past 12 weeks compared to the prior-year period, per SPINS data.

The Pennsylvania-based brand was founded three years ago by sisters Hayley and Stephanie Painter in an effort to preserve, showcase and utilize their family’s organic regenerative dairy farm. Their ultimate goal is to connect consumers with the source of their food: American farmers.

Available in a variety of flavors, including Strawberry Fields, Meadow Berry and Blueberry Lemon, its lactose-free products contain up to 21 grams of protein per cup with gut-friendly probiotics. Additionally, the yogurt is made from pasture-raised dairy and is non-GMO and free from antibiotics, hormones and synthetic chemicals.

Earlier this month, Painterland Sisters landed on Whole Foods Market shelves nationwide, bringing its total door count to over 5,000, including Giant, Fresh Thyme and Costco, among others. As it continues to expand its distribution footprint, the brand will use the fresh funding to support operations and innovation.

“We want to show people who their farmer is so they can feel connected to their food. Look at what dairy farmers are doing for our environment, and look at what the nutrients are doing for our bodies and for Mother Earth for generations,” Stephanie Painter told Forbes.

The brand previously raised $1.2 million through a Wefunder campaign in February 2024 that included over 700 investors.

Opportunity in the yogurt category is plentiful. As of 2024, North America is the third leading region for both dairy and non-dairy yogurt sales value, according to market researcher Innova Market Insights. Vitamin/mineral fortified, lactose-free and organic claims are among the top positionings in the segment.

The space has seen various M&A activity over the past year, with Lakeview Farms and its recently-acquired noosa brand merging to form Novus Foods, as well as General Mills selling its North American yogurt business to French dairy companies Lactalis and Sodiaal in cash deals valued at an aggregated $2.1 billion.