Distribution

After a brush with bankruptcy and a last-ditch bet on TikTok that flipped its trajectory overnight, low-sugar gummy brand BEHAVE is rolling into nearly 2,000 Target stores this week.

Feel Good Foods is riding a major distribution wave this year, expanding to roughly 25,000 doors nationwide and launching a slate of new breakfast SKUs, further broadening the brand’s reach beyond its appetizer roots.

With new funding and a brand refresh, Rip Van is focused on expanding in grocery retail after establishing a base in club and ecommerce.

In distribution news, Smackin’ goes nationwide in Kroger, Nightingale adds on to its natural channel footprint and Hero Bread hits Target, among many others.

The ready-to-eat overnight oats brand is blasting into three high-traffic channels at once – landing in most Starbucks doors starting today, hitting 7-Eleven later this month, and rolling out new high-protein items at Target in May.

Legally Addictive Foods has landed a partnership with JetBlue to offer a 1.34 oz. pack of its original cookies for premium-tier passengers on domestic flights beginning this month.

Laoban is gearing up for a major retail inflection point, as the Asian frozen foods brand expands from a limited Target test to multiple items rolling out to more than 1,500 stores in May.

Protein bar brand Prima is betting its grass-fed ingredient profile will win over conventional channel shoppers as it moves beyond natural.

Laird Superfood is doubling down on its efforts to become a “scaled, diversified platform with greater reach,” despite facing increased margin pressure and a wider net loss in 2025.

Restaurant group Lulu Asian Kitchen has quietly built its CPG foothold in deli but is now expanding into the freezer section.