Award-Winning Belle’s Gourmet Popcorn Launches in 1,000+ Walmart Stores Nationwide

Belle’s Gourmet Popcorn, winner of the 2025 Sweets and Snacks Expo MINPA “Best in Show” and “Best Salty Snack,” announced the launch of its products in 1,000+ Walmart stores across the United States.

This launch features three signature flavors: Avocado Kettle Corn, Lemon Meringue, and Peanut Butter Crunch. Crafted at the intersection of indulgence and responsibility, Belle’s delivers clean-label ingredients, small-batch quality, innovative flavors, and personality in each bag.

The launch comes as demand for better-for-you snacks continues to grow among U.S. consumers.

Belle’s is a family-owned company led by founders Belle and Dror Sharon. Dror brings culinary and business expertise, and Belle contributes a scientific perspective focused on how food influences wellbeing. What began as an ambition to create great snacks and bring them to scale quickly evolved into something more purpose-driven.

For Co-founder Belle Sharon, inspiration comes from her personal experience as a mother. “Becoming parents made our mission even more intentional, reinforcing our commitment to creating products we feel confident serving our own kids, and that consumers everywhere can trust and enjoy. When you snack with us, you become part of the family,” she shares. That’s why Belle’s products are made with non-GMO popcorn and no artificial flavors or dyes.

The Avocado Kettle Corn offers a sweet-and-salty crunch popped in avocado oil, Lemon Meringue is infused with real lemon extract, and Peanut Butter Crunch is packed with real peanut pieces. Each flavor tells a unique story and has a popcorn personality—a character that embodies its spirit. Customers can take an online quiz to find out which flavor matches their personality.

As an emerging CPG brand, Belle’s approaches the category with a mindset of innovation, pushing beyond traditional flavor profiles and rethinking what popcorn can be. From product development to branding, its goal is to bring something fresh, relevant, and meaningful to today’s consumer, while staying grounded in high quality, excellent food safety, and ingredient transparency. The company is SQF certified, reflecting its commitment to high standards in food safety. Belle’s has seen rapid growth across specialty retail and direct-to-consumer channels in recent years, highlighting the brand’s increasing popularity.

The Walmart launch marks a major milestone in Belle’s national expansion.

“This launch is a defining moment for Belle’s as we continue to grow,” said Co-founder Dror Sharon. “From clean ingredients to bold flavors and our popcorn personalities, we’ve created a brand experience that’s truly one of a kind.”

Find Belle’s Gourmet Popcorn in a Walmart near you and visit its website to explore all the flavors and take the popcorn personality quiz.

About Belle’s Gourmet Popcorn

Belle’s Gourmet Popcorn is a snack brand based in Farmer’s Branch, Texas, known for handcrafting popcorn in small batches. Founded in 2018 by Belle and Dror Sharon, the brand started as a family project and has evolved into an award-winning snack brand. In 2025, the company rebranded, marking a new chapter in its identity and growth. At the 2025 Sweets and Snacks Expo, it was awarded “Best in Show” for its Matcha Latte popcorn and “Best Salty Snack” for its Dubai Chocolate popcorn. With 12 flavors currently in its product lineup, Belle’s is a trailblazer in popcorn innovation, regularly introducing new and limited-edition varieties.

Today, Belle’s Gourmet Popcorn is an emerging CPG leader in better-for-you snacking. Its products are available on the Belle’s website, World Market, Specs, and Walmart. You can find the brand on social media platforms including TikTok, Instagram, Facebook, and LinkedIn at Belle’s Popcorn.