New Products: Fly By Jing Spices Up Panettone; Feel Good Foods Cracks into Crab Rangoon

In this week’s new products roundup, Fly By Jing puts a spicy spin on a classic Italian holiday treat, Feel Good Foods introduces its latest gluten-free frozen appetizer, and Reese’s brings back its supersized peanut butter cup just in time for Thanksgiving.

SAUZ x Kettle & Fire

SAUZ has teamed up with bone broth brand Kettle & Fire to introduce a protein-packed marinara line delivering 16 grams of protein per 16 oz. jar (4 grams per serving). Available in two varieties – Chicken (Sauteed Red Pepper & Herb) and Beef (Caramelized Onion & Herb) – the sauces combine Kettle & Fire’s bone broth with California-grown tomatoes. Both varieties are gluten-free, seed-oil-free and made without added sugar. The new sauces are rolling out to Kroger, Sprouts Farmers Market and select Costco locations in Texas, as well as online at getsauz.com.

Spacemilk

Spacemilk is introducing a new alternative to traditional whey- and plant-based protein powders with the launch of Complete Protein, made from non-GMO baker’s yeast via fermentation. Each serving contains 20 grams of complete protein, zero sugar and a protein digestibility-corrected amino acid score (PDCAAS) of 1.0. The vegan formula is available in five flavors: Chocolate, Vanilla, Original, Pumpkin Spice and Unflavored. The powders are available through the brand’s website, Target.com and Amazon, with a nationwide Sprouts launch slated for Dec. 28. Learn more by visiting spacemilk.com.

MadeGood

MadeGood is getting into the holiday spirit with the debut of its limited-edition Hot Cocoa Crunchy Mini Cookies, a seasonal addition to its allergy-friendly snack portfolio. The bite-sized cookies feature real cocoa, vanilla chips and organic gluten-free oats. Hot Cocoa Crunchy Mini Cookies are available at Target, Sam’s Club, and Target.com. More information is available at madegoodfoods.com.

Dole x Jel Sert

The Jel Sert Company has partnered with Dole Food Company to bring Dole Whip frozen dessert into the pudding aisle with a new line of zero-sugar, low-calorie instant mixes featuring Pineapple, Orange and Berry varieties. Produced by Jel Sert under license from Dole, the mixes are available on Amazon and at Meijer, Kroger and Walmart. For more information, visit jelsert.com/collections/dole.

Ithaca Hummus x Gopuff

Ithaca Hummus and delivery platform Gopuff are teaming up for Friendsgiving with the launch of FriendsDippingKit, a limited-edition snack assortment featuring products from several brands. The ready-to-serve spread includes three varieties of Ithaca Hummus, Firehook Crackers, Khloud Popcorn, Chomps Turkey Chomplings, Smash Foods fruit spread, Olli salami, Hu Chocolate, Freestyle Kalamata Olives and Realsy dates. Each kit also comes with a conversation card game and an engraved serving board, packaged in a reusable cooler. Priced at $24.99, the Friendsgiving Kit is available exclusively on Gopuff.com through Thanksgiving. Learn more by visiting ithacahummus.com.

Planters

Hormel Foods-owned Planters is bringing back its seasonal nut lineup with seven limited-edition offerings for the 2026 holiday season. The collection includes returning flavors Cinnamon Butter Pecans and Toasted Marshmallow Hot Chocolate Cashews and three sweet-and-savory snack mixes: Brittle Nut Medley, Holiday Nut Crunch and Winter Spiced Mix. The lineup also features two almond varieties: Cinnamon & Brown Sugar Almonds and Maple Brown Sugar Almonds. The seasonal assortment is now available at select retailers nationwide. More information is available at planters.com.

Nowhere Bakery

Nowhere Bakery is making its first move into savory products with the introduction of a grain-free Pizza Dough Mix, expanding beyond its existing portfolio of better-for-you cookies, brownies, blondies and baking mixes. Made with almond flour, cassava flour and psyllium husk, the new mix delivers 11 grams of protein and 10 grams of fiber per serving. It is formulated without gluten, seed oils, gums or artificial additives. Priced at $14, the mix is launching at Fresh Thyme Market, Market of Choice and PCC Community Markets, with nationwide shipping available through the brand’s website. For more information, visit nowherebakery.com.

Reese’s

The Hershey Company is bringing back its oversized Reese’s Pie for Thanksgiving, reviving the limited-edition confection five years after its initial debut. The 9-inch pie weighs more than three pounds and features the brand’s signature milk chocolate and peanut butter combination. Priced at $49.99, Reese’s Pie will be available through Hershey’s website beginning Nov. 16 at 9 a.m. ET. Learn more by visiting shop.hersheys.com/home.

McCormick

McCormick is expanding its seasonal portfolio with a collection of limited-edition finishing sugars, rubs and seasoning mixes designed to simplify holiday entertaining. New offerings include Cranberry, Dulce de Leche and Sugar Cookie finishing sugars, as well as Turkey Dry Brine Rub, Garlic and Herb Butter Roast, Salted Caramel Cheesecake, Turkey Rub and Creamy Jalapeño Spinach Dip seasoning mixes. The collection also brings back Candy Cane, English Toffee and Pumpkin Spice finishing sugars. The seasonal products are available at retailers nationwide. More information is available at mccormick.com/pages/holiday-guide.

HI-CHEW

HI-CHEW has unveiled its first holiday mix, a limited-edition assortment featuring three new seasonal flavors: Apple Crumble, Sugar Plum and Cherry Vanilla. The individually wrapped candies come in winter-themed packaging with a built-in gift tag. Available in 5.6 oz. bags containing all three flavors and 1.8 oz. peg bags featuring Apple Crumble and Sugar Plum, the collection is rolling out at retailers nationwide. For more information, visit hi-chew.com.

Feel Good Foods

Feel Good Foods is expanding its gluten-free frozen appetizer lineup with the launch of Crab Rangoons, developed in response to consumer demand. Billed as the first gluten-free frozen crab rangoon on the market, the new offering features a crispy wrapper filled with crab, surimi, cream cheese and scallions paired with a chili dipping sauce. The new Crab Rangoons are rolling out at Whole Foods nationwide this month. Learn more by visiting feel-good-foods.com.

Fly By Jing

Fly By Jing has partnered with Italian bakery Olivieri 1882 to introduce a limited-edition savory spin on traditional holiday panettone. The Spicy Panettone with Tomato combines sun-dried tomatoes with Fly By Jing’s Original Sichuan Chili Crisp for a sweet, savory and spicy flavor profile. Priced at $135, the collaboration is available exclusively through Olivieri 1882’s website. More information is available at usa.olivieri1882.com.

Laoban

Laoban has teamed up with Taqueria Xochi to launch frozen Birria Soup Dumplings. The limited-edition offering expands Laoban’s existing lineup of pork and chicken soup dumplings and comes on the heels of its collaboration with Bachan’s. The new dumplings will be available exclusively at Whole Foods stores nationwide through early January. For more information, visit laobanfoods.com.