Field Marketing & Community Manager - New York City

Field Marketing & Community Manager – New York City

ABOUT SPIKED POP

Spiked Pop is modern hard soda, done clean. Made with real juice, brewed botanicals, and no weird stuff, we're bringing better bubbles and big flavor to the alcohol industry. We're a fast-growing, female-founded beverage brand on a mission to shake up the category, and we're looking for an energetic, creative, and entrepreneurial Field Marketing & Community Manager to help us make some noise in New York City and across the Northeast!

POSITION OVERVIEW

• Job Title: Field Marketing & Community Manager – New York City
• Department: Marketing
• Reports To: Regional Sales Manager, East
• Employment Type: Full-Time, Exempt
• Travel Requirement: Significant travel (75%+)
• Location: Must be based in the NYC Metropolitan Area

POSITION SUMMARY

We're looking for a highly motivated, outgoing, and connected Field Marketing & Community Manager to build Spiked Pop's presence in New York City while helping lead our growing Brand Ambassador network across the Northeast.

You'll be the face of the brand locally, building relationships with bars, restaurants, retailers, influencers, and community partners while creating experiences that drive brand awareness, consumer demand, and sales. You'll also recruit, manage, and develop a network of Brand Ambassadors who bring Spiked Pop to life across priority markets.

This isn't a traditional sampling or event management role. We're looking for a creative hustler and strong operator who knows how to build community, lead people, create cultural relevance, and turn local buzz into real business results.

KEY RESPONSIBILITIES

Build Brand Awareness & Community

• Develop and execute grassroots marketing initiatives that make Spiked Pop a recognizable and requested brand in NYC.
• Build relationships with local influencers, creators, tastemakers, hospitality professionals, and community leaders.
• Identify creative partnerships with bars, restaurants, nightlife venues, and cultural events.
• Create opportunities for organic brand discovery, consumer engagement, and word-of-mouth.
• Build a network of local brand advocates who genuinely love and promote Spiked Pop.

Drive On-Premise Growth & Velocity

• Partner closely with the sales team to support new placements and grow existing accounts.
• Build relationships with bartenders, managers, and key hospitality groups.
• Develop creative on-premise programming, including menu features, themed nights, special events, and brand collaborations.
• Identify opportunities to turn local partnerships and consumer demand into new business.
• Support priority accounts with programming designed to increase visibility, trial, and repeat purchases.

Build & Manage the Northeast Brand Ambassador Network

• Recruit, train, and manage a high-performing network of Brand Ambassadors across NYC and priority Northeast markets.
• Oversee both traditional Brand Ambassador programs, building a strong network of local advocates.
• Develop weekly and monthly activation calendars aligned with priority accounts, neighborhoods, campuses, and market opportunities.
• Set clear expectations, goals, and KPIs to ensure accountability and consistent execution.
• Manage BA scheduling, staffing, training, performance, and ongoing communication.
• Empower BAs to identify grassroots opportunities, build local relationships, and create authentic social content.
• Partner with regional sales teams to deploy BAs strategically to support priority accounts and drive velocity.
• Track BA activity, activation results, content creation, and account-level impact.
• Build a scalable, cost-effective BA program that can grow alongside Spiked Pop's expansion.

Create High-Impact Brand Experiences

• Own the planning and execution of local activations, pop-ups, events, and community partnerships.
• Focus efforts on targeted neighborhoods and priority ZIP codes to build brand density and momentum.
• Identify culturally relevant opportunities across NYC's music, nightlife, food, college, and social scenes.
• Develop creative programs that extend beyond traditional sampling and encourage repeat engagement.
• Capture compelling content and collaborate with the marketing team to amplify local activations.

Measure, Learn & Scale

• Track activation performance, partnerships, account engagement, and sales impact.
• Manage local field marketing and BA budgets with a focus on efficiency and ROI.
• Work closely with sales to measure velocity improvements in activated accounts.
• Share weekly market updates, BA performance, competitive insights, and emerging opportunities.
• Identify successful programs that can be replicated across other markets.

QUALIFICATIONS & EXPERIENCE

Required

• 2–4+ years of experience in field marketing, experiential marketing, community building, hospitality, or beverage alcohol.
• Deeply connected to NYC's nightlife, restaurant, music, college, and social scenes.
• Experience recruiting, managing, and motivating Brand Ambassadors, field teams, or event staff.
• A natural connector who loves meeting people and building relationships.
• Creative, resourceful, entrepreneurial, and full of ideas.
• Equally comfortable developing a partnership strategy, managing a remote team, and showing up to execute an event.
• Highly organized, proactive, and able to work independently.
• Commercially minded, with an understanding that great marketing should ultimately drive sales.
• Comfortable working evenings and weekends as needed.
• Must be 21+ and based in the NYC Metropolitan Area.