SUNBOY - Regional Sales Manager - Florida

REGIONAL SALES MANAGER - FLORIDA

SUNBOY Spiked Coconut Water · Full-time · Remote · Florida · Reports to the Director of Sales

SUNBOY is searching for an energetic Regional Sales Manager to build Florida into one of our strongest markets. Florida was made for spiked coconut water. We need someone who lives here, loves the hustle of peak season, and won't rest until SUNBOY is in every account that matters.

The Role

We're building a new network of distributor partners across Florida, and you'll be on the ground making each one a success. You'll build the account universe from the ground up: chains, independents, bars, beach clubs, hotels and venues. You'll be there in person on the weekends and at the events where Florida drinks.

Responsibilities

• Build and maintain strong relationships with each of our Florida distributor partners and their sales teams
• Build SUNBOY's account universe across the state, onboarding and supporting new on- and off-premise accounts
• Grow and service chain accounts, including Publix: in-stocks, displays, programming and new placements
• Develop and execute a territory sales plan that hits volume, POD and new-account goals
• Run tastings, events and activations that build awareness and drive trial, especially in peak season
• Ride with distributor reps, run work-withs and blitzes, and keep SUNBOY top of mind in their book
• Oversee SUNBOY brand ambassadors in your market
• Report regularly on sales performance, market insights and competitor activity
• Attend industry trade shows and events to network and promote SUNBOY

The Ideal Candidate

• Friendly, confident, curious and outgoing
• Highly motivated and target driven. Obsessed, even.
• Excellent communication, negotiation and relationship skills
• 5+ years working with alcohol distributors and/or 5+ years of supplier-side experience
• Existing relationships in the Florida market strongly preferred
• Startup beverage brand experience

Requirements

• Must be 21 years of age or older
• Must live in Florida
• Must be willing to work weekends during peak selling seasons and staff events
• Must be willing to make SUNBOY top priority
• Must be enthusiastically willing to travel extensively within the territory
• Must work independently and manage time effectively in a remote environment
• Must have and maintain a working vehicle and a clean driving record
• Must be able to lift 25 lbs

Compensation

• Base salary: $65,000- $90,000, depending on experience
• Annual bonus target of approximately 20% of salary
• Incentive equity
• Car allowance plus a travel and entertainment budget
• Health insurance and benefits

About SUNBOY Spiked Coconut Water

Coconuts make people happy. That's why founders Luke McKenna and Yair Tygiel started sourcing and importing fresh coconuts for cocktail service over a decade ago. A whimsical idea to throw coconut parties from tropical bike carts on the Brooklyn Bridge has grown into the world's first ready-to-drink spiked coconut water, now sold in Target, Kroger, Whole Foods, H-E-B, Publix and more through 40+ distributor partners. SUNBOY is 5% ABV, gluten-free and vegan, with no added sugar and three times the electrolytes of leading sports drinks. "You'll thank us tomorrow morning." Our mission is simple: to spread joy with coconuts.

Timeline: We're interviewing in late November and early December, with offers by December 15 and a start date of January 11, 2027.

How to apply: Apply at drinksunboy.com/careers.

SUNBOY is an equal opportunity employer. We're committed to diversity and inclusion and to making SUNBOY a fun, supportive workplace for everyone. You must be 21 or older to apply.