Marketing


Draw inspiration for your next natural food marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest natural food products and trends hitting the market. In a competitive marketplace, natural food companies are standing out with their marketing and innovation strategies.

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Featured Marketing Content

New Products: Collabs From Hidden Valley and Snak Club; Plant-Based Oscar Mayer Products
Expo West: Kuli Kuli Goes All In On Gummies and Blends
New Products: Mean Girls Popcorn, Orthoptera Protein Bars and Kelp-based Powdered Greens

Additional Content

Expo West: Cupcake Chain Sprinkles Makes A Break For CPG
New Products: Graza Chips, Barbie Freezer Squeezers and The Tinx Sundae
New Products: Goodles’ Gluten-Free Line, Cinnabon Boomchickapop and Flavortown  Sauces
Yishi Expands Platform & Reach With Asian-inspired Pancake and Waffle Mixes
New Products: THC-Infused Chocolate Hazelnut Spread, Mochi Waffles & Frozen Breakfast Sammies
Seth Rogen’s Houseplant Bringing ‘Contemporary Cannabis Culture’ To Coffee Via Cometeer Collaboration
New Products: Savory Granola, Hot Girl Pickles & Influencer-Approved Chocolate
‘Regenerative Agriculture Is Not A New Catchphrase’: Five Questions With Singing Pastures Farm Co-Founders John And Holly Arbuckle
Once Upon a Farm Ventures into Dairy With Launch of A2/A2 Whole Milk Shakes
Influence Peddling: Inside the Platform Connecting CPG Brands With Micro Influencers