Marketing
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Featured Marketing Content
Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Additional Content
Sunday Supper Steps Out Of Plant-Based, Expands Fritto Line To Target
Frozen Italian food brand Sunday Supper is raising $1.5M to expand its vegan Fritto apps and introduce new vegetarian meals that incorporate dairy.
Prest Wants to Take Hummus Out of the Fridge
For decades, hummus brands have largely competed on what goes in the tub. But Prest is asking a more fundamental question: Does it need the tub at all?
‘New Salt’ Maker Spicewell Looks Beyond Retail, Embraces Digital
Innovating in a category as old as salt is bound to be complex. But during the COVID-19 pandemic, Raina Kumra, a tech investor-turned food and wellness entrepreneur, found a way.
Private Label Is Having a Moment. Gopuff Wants a Bigger Piece of It.
Gopuff is leaning further into private label, expanding its Crave Shoppe and Basically brands with a wave of new snacks, baked goods and beverages while introducing seasonal products for the first time.
New Products: Duncan Hines Teams Up with the Peanuts Gang, Cheetos Turns Up the Heat
In this week’s notable new products roundup, Duncan Hines partners with Peanuts on a limited-edition collection of baking mixes, Cheetos gears up for Halloween with Sweet Phantom Heat puffs and Sourmilk unveils its first flavored Greek yogurt product.
Now Under Ferrero, Purely Elizabeth Moves Beyond Breakfast With Chewy Granola Bites
Purely Elizabeth is taking granola “beyond the bowl” with its first true entry into snacking, Chewy Granola Bites. It’s a move founder and CEO Elizabeth Stein sees as the beginning of a broader expansion for the fast-growing brand as it prepares to join Ferrero Group. Available in four flavors – Dark Chocolate Chunk, Salted Honey… Read more »
Feeling ‘Cozy’: RJ Naturals Rebrands To Scale Grass-Fed ButterBar
Newly rebranded COZY Foods is raising pre-seed funding this summer to support a shift into co-manufacturing and a broader retail push.
Marketing: David and Fields Good’s Ice Cream Collab; Mondelēz Sponsors the Chiefs
David Protein is keeping cool this summer with a one-day-only, co-branded protein ice cream cookie offering made in collaboration with Fields Good. The functional desserts, which contain around 20 grams of protein per serving, will only be available for a single day on August 22 at David’s New York City pop-up scoop shop, located in the West Village in Manhattan.
UNDO Brings ‘Condom for Your Liver’ To Gummy Set, Raises $1M To Enter Target
Alcohol recovery gummy UNDO is launching in nearly 900 Target stores after closing a $1M seed round to expand its retail footprint.
New Products: Fall Seasonals from RXBAR and Dave’s Killer Bread; Goldfish Goes Gluten-Free
In this week’s notable new products roundup, Goldfish unveils a highly requested gluten-free version of its classic fish-shaped cracker, RXBAR, Planters and Dave’s Killer Bread introduce fall seasonals, and Flipz teams up with Dunkin’.