Marketing


Draw inspiration for your next natural food marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest natural food products and trends hitting the market. In a competitive marketplace, natural food companies are standing out with their marketing and innovation strategies.

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Featured Marketing Content

Mini Bars With A Mission: Procure Impact Links Emerging Brands To Hotel Channel
From Freezer Aisle to First Pitch: Protein Pints Joins Padres
Inside Folkland Foods’ Journey From Organic Potato Fields to the Frozen Aisle

Additional Content

KIND’s Paper Wrapper Test Shows Promise, But Pricing Still Blocks Scale
Can Sourdough Be Scaled? Leaven Foods Is Betting It Can
[Exclusive] Hot Ones Expands Into BBQ
New Products: Roots Farm Fresh Does Breakfast, Huer Foods Collabs with Cholula
Marketing: Fresh Looks for Stone & Skillet, GoodPop and GoNanas; Junkless Teams with Livvy Dunne
CPG Week Podcast: Mayo-Mustard Merger, Creatine Craze and HOP WTR On Top
April Fools’ Isn’t Dead. It’s Just Riskier – and Smarter – Than Ever
‘You Deserve Sweetness’: Toto Targets Mass Appeal with Indulgence-forward Rebrand, Improved Formula
Once Upon A Farm Beefs Up Portfolio With Five New Lines
Create Lands $20M To Scale Into Creatine Hydration Powders