Marketing
Draw inspiration for your next natural food marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest natural food products and trends hitting the market. In a competitive marketplace, natural food companies are standing out with their marketing and innovation strategies.
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Featured Marketing Content
Mini Bars With A Mission: Procure Impact Links Emerging Brands To Hotel Channel
Procure Impact is working to solve the pain points of the hospitality channel, serving as a marketplace and platform for mission driven emerging brands to reach all of the major hotel management companies.
From Freezer Aisle to First Pitch: Protein Pints Joins Padres
The high-protein ice cream brand is partnering with the San Diego Padres to sell its top four flavors at concession locations inside Petco Park.
Inside Folkland Foods’ Journey From Organic Potato Fields to the Frozen Aisle
Folkland Foods started with a simple question: Can a multigenerational family farm turn its organic potatoes into a mainstream frozen product? The answer thus far is a resounding yes.
Additional Content
KIND’s Paper Wrapper Test Shows Promise, But Pricing Still Blocks Scale
Making the margins work on sustainable packaging remains an industry-wide puzzle that’s yet to be pieced together. Mars-owned KIND Snacks now has a months-long experiment behind it to back that up.
Can Sourdough Be Scaled? Leaven Foods Is Betting It Can
Big Bread still hasn’t cracked the sourdough code, but San Diego-based biotech company Leaven Foods may have just created the secret ingredient to make true sourdough work at scale for home bakers and professionals alike.
[Exclusive] Hot Ones Expands Into BBQ
The team behind Hot Ones’ branded CPG sauces is expanding beyond its flagship condiment type for the first time with a new line of spicy barbecue sauces.
New Products: Roots Farm Fresh Does Breakfast, Huer Foods Collabs with Cholula
In this week’s new products roundup, Roots Farm Fresh expands its frozen potato products into the breakfast daypart, Huer Foods and Cholula collaborate on “swicy” gummy candy, and Dr. Praeger’s expands its snack lineup.
Marketing: Fresh Looks for Stone & Skillet, GoodPop and GoNanas; Junkless Teams with Livvy Dunne
For the first time in its over 12-year history, Stone & Skillet has changed its visual identity. The new branding brings a skillet illustration to the logo and adds brighter colors to differentiate flavors.
CPG Week Podcast: Mayo-Mustard Merger, Creatine Craze and HOP WTR On Top
This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery unpack the McCormick-Unilever merger, Constellation Brands’ purchase of HOP WTR, Create Wellness’ fresh funding-fueled expansion, and Q Mixers’ move into functional beverages.
April Fools’ Isn’t Dead. It’s Just Riskier – and Smarter – Than Ever
There was a time when an April Fools’ stunt could be delightfully dumb – a clear joke, a quick laugh, maybe a viral tweet. In 2026, that same playbook feels shaky.
‘You Deserve Sweetness’: Toto Targets Mass Appeal with Indulgence-forward Rebrand, Improved Formula
Amid a period of “explosive growth,” Toto Foods is evolving beyond its protein-centric messaging with a dessert-forward rebrand aimed at cementing its position as “an ooey, gooey cookie that wins on taste.”
Once Upon A Farm Beefs Up Portfolio With Five New Lines
Once Upon A Farm has added five new product lines to its portfolio of kids snacks and meals, claiming the launch marks its largest portfolio expansion to-date.
Create Lands $20M To Scale Into Creatine Hydration Powders
Creatine gummy brand Create Wellness is moving into powdered beverages with a $20 million investment led by Alliance Consumer Growth and Impact Capital.





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