Marketing
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Featured Marketing Content
Annavana Wants To Get Americans Hooked On Podi
Annavana aims to capture consumers with podi, a nutrient dense, spice-infused powder typical in Indian cuisine.
Marketing: Loopini Founder Trains For Ironman By Eating Pizza For 100 Days; Plus Hot Girl Pickles, GoGo squeeZ
Damiano Messineo, the co-founder of lupini bean frozen pizza brand Loopini, took on the challenge of eating pizza every day for 100 days while training for an Ironman.
Campbell’s Taps Banza for First Gluten-Free Condensed Chicken Noodle Soup
The Campbell’s Company is expanding its reach in the growing gluten-free category through a new partnership with Banza, marking the first time it has launched a gluten-free version of its condensed chicken noodle soup.
Additional Content
Kindling Snacks Founder Cameron Smith on Protein’s Next Act
Cameron Smith was slinging whole-food, protein-forward products before terms like “protein-maxxing” and concerns over nutrition for GLP-1 users came into existence.
New Products: Yasso Founders Launch Better-For-You Snack Brand, Righteous Felon Debuts Lil’ Rebels
In this week’s new products roundup, the Yasso founders debut their latest venture, Like Air expands beyond puffcorn with the addition of rice cakes, and Noosa expands its mix-ins line.
New Products: Veggies Made Great Does Frozen Pastries, Smash Kitchen Extends into Pasta Sauce
In this week’s notable new products roundup, Veggies Made Great brings hidden veggies to the frozen pastry aisle, Smash Kitchen makes its first foray into the pasta and pizza sauce category.
Magic Spoon Extends into Oatmeal, Furthering Efforts to Build a Better Breakfast Aisle
Nostalgia-inspired better-for-you breakfast and snack products maker Magic Spoon is betting that the oatmeal category is ready for the same overhaul it brought to the cereal aisle several years ago.
CPG Week Podcast: Meat Snack Mania, Celsius In Hot Water and Tom Brady’s Good Nut
This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss why analysts are bullish on the meat snack category, plus a new premium coconut water brand founded by Tom Brady. The hosts also talk about the strategy behind Morinaga’s acquisition of My/Mochi and an investigation into Celsius Holdings over marketing to minors.
Kindling Scales Retail Reach And Mission Through Target Partnership
Kindling Snacks rolled out its protein pretzels to Target stores nationwide with a new exclusive Peach Barbecue flavor and a multipack format designed for family-friendly snacking.
Where Is The Largest Market Opportunity For Plant-based Products?
Though plant-based can be a polarizing term, the products themselves are still garnering appeal from consumers, however, a new report reveals a fragmented marketplace where household penetration, product type preferences and repeat purchase rates vary greatly by region.
Long Weekend Bets Freeze-Dried Soup Can Revive Stagnant Set
Long Weekend is modernizing instant soup using freeze-dried technology as it positions itself as a better-for-you convenient meal option.
Sweets & Snacks Gallery: Katjes Collabs with Jake Shane, 1UP Taps into Candy Salad Trend
A look at some of the hottest new treats that we spotted on the Sweets & Snacks show floor, including 1UP Candy’s take on the viral “candy salad” trend and Katjes’ collab with influencer Jake Shane.
David Expands Protein Platform with Frozen Dessert Pints
David Protein is entering the high-protein ice cream category with today’s launch of a 4-SKU line of “Indulgent Frozen Dessert” pints.