Marketing
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Featured Marketing Content
Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Additional Content
How Ancient Crunch Wants to ‘Rebuild the American Snack Pantry’
Four-year-old Ancient Crunch is setting its sights on rebuilding the American snack pantry, betting that consumers will pay a premium for familiar salty snacks crafted with ingredients it says meet higher sourcing standards.
Can Upcycled Food Score A Second Chance? Wasted Takes Whole Foods
Wasted is making a break for U.S. retail with a premium “bread waste” pasta nearly two years since food brands began backing away from positioning their products around upcycling.
Peter Rahal Announces New Chocolate Brand HallPass
Peter Rahal’s latest venture is a low-calorie, low-sugar chocolate brand called HallPass, launching at the end of the month.
Marketing: Sweetgreen Reels In Fishwife, Philadelphia Launches Everything Bagel Latte with Ziggi’s
Fast-casual restaurant chain Sweetgreen has teamed up with premium tinned fish purveyor Fishwife to create a limited-edition Summer Niçoise salad, available at all locations through August 24.
AG1 Gummy Debut Shows Powder’s Convenience Challenge
AG1 has released its second new product this year, a gummy supplement called AG1 Essentials Gummies.
Bakeful Tops 4,000 Doors as Target Backs Clean Label Baked Goods
In a world where protein-maxxing seems to know no limits, Tony Davis, founder and CEO of better-for-you baked goods platform Bakeful, is betting on clean label, permissible indulgence – without added functional benefits.
New Products: Goodles Goes Twirly, Mango Habanero Jams
In this week’s notable new products roundup, Mango Habanero jams galore, Copenhagen, Denmark-based Wasted Pasta brings its upcycled products to the U.S., and Big Spoon Roasters teams up with Burlap & Barrel.
Inside Little Spoon’s ‘Feeding Platform’ Expansion
Little Spoon is embracing its mission as an “end-to-end feeding platform” by launching eight new offerings from June through August.
Marketing: PRETZELIZED Teams with Crayola, Simple Mills Announces ‘Absolutely Nothing’
PRETZELIZED is tapping into the back-to-school shopping season through a limited-edition collaboration with Crayola, now available at Target and Whole Foods Market.
Goodles Twirls Up New Line Extension, Embracing Asian Flavors
Goodles launched a 3-SKU Twirly Mac subline featuring a new pasta shape and its first foray into Asian flavor profiles.