Marketing


Draw inspiration for your next natural food marketing campaign, understand the thought process behind a major rebrand and stay informed on the latest natural food products and trends hitting the market. In a competitive marketplace, natural food companies are standing out with their marketing and innovation strategies.

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Featured Marketing Content

Mini Bars With A Mission: Procure Impact Links Emerging Brands To Hotel Channel
From Freezer Aisle to First Pitch: Protein Pints Joins Padres
Inside Folkland Foods’ Journey From Organic Potato Fields to the Frozen Aisle

Additional Content

Kaizen Repositions for Retail with Clearer Nutrition Messaging
‘Ndulge Bets on Frozen Greek Yogurt Bars as Protein Ice Cream Competition Heats Up
New Products: Mavericks Does Sandwich Cookies, Chobani Expands Flips Line
CPG Week Podcast: From Huel to Hellmann’s, Big Food Makes Its Moves
Once Again Targets Clean Protein Trend with New Peanut-Based Powder
How Tia Lupita is Bringing Mexican Flair to the Condiment Aisle
Seventies and Starting Over In Sweets: Meet Toby Bar
New Products: Carrot Fries, Bite-sized Pierogies and Shelf-stable Tofu Snacks
CPG Week Podcast: The People v. David, A Protein Soda Boom and George Clooney’s Near Beer
How Chomps Is Creating New Opportunities With Chicken