Marketing

Nearly one year after hitting store shelves, Ayoh! – the condiment brand founded by New York Times bestselling cookbook author Molly Baz – is introducing a sweeping reformulation of its core mayo line.

Yaza is prioritizing consumer education and brand expansion as it works to move beyond startup mode and build a solid brand block around its “Mediterranean Made Easy position,” complete with a new look and new products.

In this week’s new products roundup, Partake, Unreal and Dandies team up to launch a Peanut Butter Cup S’Mores Kit, Man Cereal bulks up its flavor lineup, and Kite Hill taps into the protein craze with a new cream cheese alternative.

Gymkhana Fine Foods is bringing its sauces and marinades to Whole Foods, backed by a $8.5 million investment led by CAVU Consumer Partners.

As consumer interest continues to shift toward fresh, simple ingredients and spicy, globally-inspired flavors, two large CPG players – PepsiCo and Samyang Foods – have extended their respective leading brands to meet those demands.

Deana Karim, the founder of direct-to-consumer low-sugar, low-carb and gluten-free baking brand Good Dee’s, has acquired and relaunched West Food Brands (WFB).

Treeline Cheese has ridden out the hype cycle of plant-based dairy and has finally nailed product market fit, according to founder and CEO Michael Schwarz.

In this week’s new products roundup, Simple Mills launches a collection of Regenerative Organic Certified baking mixes, Hot Ones sauce partner Heatonist teams up with Cantina Royale and Quaker taps into the ongoing proteins craze.

Zero Acre Farms is going deep in seed oil-free cooking fats with a Organic Fera fruit fryer product for foodservice operators.

Vertically farmed berry producer Oishii is aiming to make its products more accessible with a range of new strawberry formats at significantly lower price points than its original $20 varietal.