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Featured Marketing Content
Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Additional Content
Celebrity Chef Esther Choi Debuts Korean Pantry Staples Platform Sessy
Food Network host Esther Choi is reimagining Korean pantry staples with the launch this week of a new brand, Sessy.
Kodiak Doubles Business Under L Catterton, Reaches $580M in Retail Sales
Kodiak has taken the slow road to surging past its competitors, but with the backing of L Catterton, the protein-packed food company is quickly gaining ground on legacy competitors across an array of categories.
New Products: Gritzy Reimagines Southern Grits, Ni-Howdy Unveils Squeezable Soy Sauce
In this week’s new products roundup, Gritzy seeks to reimagine a classic Southern comfort food, Ni-Howdy unveils squeezable soy sauce, and Chips Ahoy! launches its first-ever mystery flavor.
Sunnie Launches Lunch Kits In ‘Full Circle Moment’
Sunnie Snacks has partnered with other emerging brands to launch two better-for-you lunch kit products, Pizza and Hummus.
CPG Week Podcast: Freezer Burns, Bankruptcy and Food’s Biggest Changemakers
This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss the collapse of one of the nation’s largest beverage distributors, a closely watched false advertising dispute in the frozen novelty aisle, ongoing scrutiny surrounding regenerative dairy leader Alexandre Family Farm, Vita Coco’s latest acquisition, and the launch of Nosh Impact 50, the inaugural list recognizing the people shaping the future of the packaged food industry.
The Fame Game: How Celebrity Food Brands Are Evolving in 2026
Celebrity-backed food brands aren’t new. But in 2026, the playbook is changing. Founders, executives and investors consistently emphasize operational discipline, retail execution, product innovation and repeat purchase over star power alone.
Reviews: South 40 Gets Crafty; Plus, 3 Farm Daughters Fiber-filled Pasta
South 40 Snacks added a new premium line of Craft Bars, built on unique flavor profiles such as Vanilla Almond Latte, Pecan Pepper Berry, Good Ol’ Raisin and Peanuts, and Golden Chai Ginger. North Dakota-based 3 Farm Daughters sells a line of pastas that are naturally high in fiber due to its use of a unique wheat variety.
Sorbet Sorority Bets Consumers Want Collagen In The Freezer Aisle
Sorbet Sorority is a new collagen-enriched frozen dessert tapping into the growing demand for better-for-you options in the freezer aisle.
David Brings High-Protein Frozen Dessert Pints to Target Following Sellout Debut
David Protein is introducing its frozen dessert pints at Target stores nationwide. The rollout marks the product line’s retail debut after launching online in June, when it sold out in less than a half-hour.
New Products: Rotten Unveils Tiniez and Chewerz, Mason Dixie Cleans Up the Chicken Biscuit Sandwich
In this week’s notable new products roundup, Rotten enters the protein candy set, Mason Dixie Foods cleans up a classic drive-thru order, and Pringles teams up with Buffalo Wild Wings in anticipation of football season.










