In this week’s new products roundup, Cheez-It gives its crackers a protein boost, Skittles capitalizes on growing demand for multi-textured confections, and Sauz expands its next-gen pasta sauce lineup.
Cheez-It
Cheez-It is seeking to capitalize on consumers’ continued appetite for protein by launching Cheez-It Protein Original. The crackers – which are made with 100% real cheese – deliver 7 grams of protein per serving. Cheez-It Protein Original will begin rolling out nationwide this month in 7.3 oz. boxes for a suggested retail price of $4.49. Learn more by visiting cheezit.com.
JIMMYBAR!
JIMMYBAR! is expanding its functional snacking lineup with a new Protein + Creatine Trail Mix line, available in five flavors: Fudge Brownie Bliss, Chocolate Peanut Butter Blast, Blueberry Lemon Crumble, Wild Strawberry Crunch and Orange Cream Swirl. Each 2 oz. pouch contains 12 grams of protein, 5 grams of creatine and collagen. JIMMYBAR!’s Protein + Creatine Trail Mix is available via the brand’s website, jimmybars.com, for $21.99 per 10-pack.
Jack Link’s
Jack Link’s is adding more pack sizes to its meat stick assortment with the debut of Grass-Fed & Finished Beef Stick Multipacks and Lil’ Links Mini Stick Multipacks. The new 10-count grass-fed beef offering features 0.8 oz. sticks with 8 grams of protein in Original, Teriyaki and Jalapeño flavors. Lil’ Links are available in Grass-Fed Beef and Antibiotic-Free Turkey varieties, with 5 to 6 grams of protein per stick. More information is available at jacklinks.com.
Wonderful Pistachios
Wonderful Pistachios is putting its own spin on the viral Dubai chocolate trend with a new confection-inspired addition to its flavored nut lineup. The new offering features pistachios coated in dark and white chocolate and kataifi. Wonderful Pistachios Dubai Chocolate joins Chocolate Sea Salt and Chocolate Toffee in the brand’s chocolate portfolio and is available nationwide in 4 oz. bags, as well as 14 oz. bags at select Costco locations. For more information, visit wonderfulpistachios.com.
Xinca
Salvadorian frozen food maker Xinca Foods is growing its pupusa lineup with a new Chicharrón & Cheese variety inspired by founder Amy Castañeda’s family recipe. The launch marks the brand’s first poultry product and comes after Xinca’s manufacturing facility secured USDA approval, opening the door for the company to expand into additional meat-based offerings. Learn more by visiting xincafoods.com.
Maille
French condiment brand Maille is moving beyond its core mustard business in the U.S. with the launch of its first stateside mayonnaise line. The Unilever-owned brand is introducing four varieties – Original, Dijonnaise, Spicy and Truffle – made in France with cage-free eggs. Priced at $7.99 per 11 oz. jar, the lineup is rolling out exclusively to 2,000 Albertsons Companies stores across 36 states, including Safeway, Vons, Jewel-Osco and ACME. More information is available at maille.com.
Skittles
Skittles is tapping into the growing demand for multi-textured candy with the launch of Gummy Crystals, a new format that features a soft gummy coated in “crunchy, tangy candy crystals.” The Mars, Inc.-owned brand will offer the product in two varieties: Original (Strawberry, Lemon, Grape, Orange and Green Apple flavors) and Tropical Splash (Fruit Punch, Pink Lemonade, Mango Melon, Pineapple and Watermelon flavors). Skittles Gummy Crystals will debut through an early-access TikTok Shop bundle on Nov. 2, followed by a limited rollout later this year and nationwide distribution in 2027. For more information, visit skittles.com.
King’s Hawaiian
King’s Hawaiian is tapping into seasonal flavors with the limited-time launch of Maple Brown Sugar Rolls, which combine the brand’s signature sweet rolls with maple brown sugar crystals throughout. Following an ecommerce preview in September, the new variety is now rolling out to retailers nationwide. Learn more by visiting kingshawaiian.com.
New York Bakery
Marzetti’s New York Bakery brand is branching into new formats with three product platforms spanning frozen snacks and bread. The brand is making its first foray into frozen snacking with Baked Bites, available in Garlic & Cheese and Jalapeño Cheddar Cheese varieties with up to 8 grams of protein per serving. Also joining the portfolio are pull-apart Cheesy Focaccia in Italian Herb and Pesto & Garlic flavors and Garlic Bread Loaves in Original and Real Cheese varieties. More information is available at nybakery.com.
Sauz
Sauz is expanding its next-gen tomato sauce portfolio with Zesty Italian Vodka, a new variety launching exclusively at Target. According to a LinkedIn post from Sauz co-founder and CEO Troy Bonde, the sauce drew inspiration from Italian dressing, combining herbs, roasted garlic, olive oil and vinegar with a tomato, parmesan and vodka sauce base. For more information, visit getsauz.com.
Baked by Melissa x Sweet Loren’s
Baked by Melissa and Sweet Loren’s are teaming up for National Cookie Month with a limited-edition cupcake collection that combines the brands’ respective bite-sized desserts and gluten-free cookies. The six-flavor lineup includes Chocolate Chunk, Salted Caramel Chocolate, Fudgy Brownie, Snickerdoodle, Pumpkin Spice, and Monster, with each cupcake incorporating or topped with pieces of a corresponding Sweet Loren’s cookie. Learn more by visiting bakedbymelissa.com.
Pasta Rummo
Italian pasta maker Pasta Rummo is bringing three new shapes and formats to U.S. shelves with the debut of Potato Gnocchi, Fusilli Corti Bucati and Stelline. Made with Italian semolina and fresh potatoes, the preservative-free Gnocchi (SRP $4.49) cooks in two minutes, while Fusilli Corti Bucati (SRP $3.99) features a hollow spiral shape designed to hold sauces and Stelline (SRP $3.99) offers an option for soups and broths. The trio is now available at Whole Foods Market and other retailers nationwide. More information is available at pastarummo.it/us.
