Marketing

Impossible Foods has partnered with Madison Square Garden Entertainment Corp., becoming the official plant-based burger of Madison Square Garden, the New York Knicks and the New York Rangers.

Houseplant, the cannabis lifestyle brand co-founded by actor Seth Rogen, has teamed up with Carbone Fine Foods to introduce a limited-edition Houseplant Italian Marinara.

Cleveland Kitchen is tapping into accelerated demand for ingestible beauty products with the launch of Korean Coleslaw, a twist on the classic side dish featuring a probiotic strain that has been clinically studied for gut and skin benefits.

In this week’s new products roundup, premium hummus producer Little Sesame enters the grab-and-go set, Archer Meat Snacks travels to a galaxy far, far away, and Barilla revs up its partnership with Formula 1.

Legacy Brooklyn pizzeria, Di Fara, has expanded its retail footprint by using sampling to build brand recognition outside of the Northeast.

Feel Good Foods is riding a major distribution wave this year, expanding to roughly 25,000 doors nationwide and launching a slate of new breakfast SKUs, further broadening the brand’s reach beyond its appetizer roots.

With new funding and a brand refresh, Rip Van is focused on expanding in grocery retail after establishing a base in club and ecommerce.

Clover Sonoma isn’t trying to chase trends or scale nationally. With a portfolio spanning seven dairy categories, it believes it has a better opportunity to meet the local community with “real dairy” at a moment when food trends are driving consumers back to the cow.

Fourteen years in, Ithaca Hummus is rolling out its first major brand campaign, transitioning to olive oil formulations and refreshing its packaging – all as part of a broader push toward sustained category leadership.

Gaming isn’t yet a core marketing channel for most food and beverage brands, but as time spent in games increasingly rivals time spent on social media, it’s emerging as a powerful growth engine for converting awareness into transactions.