Marketing

The inaugural Nosh Impact 50 list recognizes the founders, executives, investors, retailers, policymakers and ecosystem builders whose decisions are having an outsized effect on the future of packaged food.

Refrigerated protein bar pioneer Perfect Snacks is doubling down on innovation as sales surge and mainstream momentum behind the brand’s core tenets picks up.

Van Leeuwen has been awarded $23.8 million in profits in a trade dress infringement case against ketogenic ice cream brand Rebel.

Backflip is a new kid-positioned cereal brand, utilizing its co-founder and YouTube creator Ben Azerlart to bring cartoons back to the set.

After years of private label growth cannibalizing branded market share, consumers are once again redefining value. The new, evolving definition doesn’t have as much to do with price as it does the experience.

In this week’s notable new products roundup, Perfect Snacks introduces its first oat-based protein bar, Barnana co-founder Matt Clifford returns with a new clean-label cereal brand and Firehook teams up with Grillo’s Pickles.

There’s no guarantee that you can manufacture a viral moment, but there are plenty of fruitful paths to seed, stretch and support your brand’s momentum on social media.

As Americana becomes increasingly popular, brands face a key challenge: How do they create something that feels real and resonant rather than simply wrapping a product in red, white and blue?

While testing new categories, Junkless has expanded its footprint in the last year, eyeing new opportunities in c-stores, mass and club.

Saigon Bonbon is among the newest entrants in the gummy candy space, pairing Vietnamese-inspired flavors with lower-sugar formulations and a brand story rooted in culture, community and representation.