Marketing
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Featured Marketing Content
Annavana Wants To Get Americans Hooked On Podi
Annavana aims to capture consumers with podi, a nutrient dense, spice-infused powder typical in Indian cuisine.
Marketing: Loopini Founder Trains For Ironman By Eating Pizza For 100 Days; Plus Hot Girl Pickles, GoGo squeeZ
Damiano Messineo, the co-founder of lupini bean frozen pizza brand Loopini, took on the challenge of eating pizza every day for 100 days while training for an Ironman.
Campbell’s Taps Banza for First Gluten-Free Condensed Chicken Noodle Soup
The Campbell’s Company is expanding its reach in the growing gluten-free category through a new partnership with Banza, marking the first time it has launched a gluten-free version of its condensed chicken noodle soup.
Additional Content
Oishii Wants to Redefine Berry Shopping, and Prove Vertical Farming Can Scale
Consumers are shifting toward the perimeter of the store, in search of snackable, fresh and accessible offerings. After closing a $150 million Series C earlier this month, Oishii is working to meet that need.
Mrs. Fields Founder’s Daughter Launches Functional Cookie Brand
Cookie brand Fields Good is targeting different day parts and use occasions for its functional indulgence products.
The Next Wave of Caffeine at Sweets & Snacks: Trail Mix, Sublingual Powders and Lollipops
At the Sweets & Snacks Expo in Las Vegas last week, new offerings from brands like Awake, Buzz Bomb and Alert Pop underscored just how far the caffeine category is stretching beyond the beverage aisle.
SNAX-Sational Brands Teams with Chiquita, Guy Fieri on New Snack Launches
SNAX-Sational Brands is doubling down on two fast-moving trends in the snack aisle with the debut of Chiquita-branded Plantain Chips and a Guy Fieri microwave popcorn line.
David Introduces Canned ‘Cod 2’ to Highlight Portable Protein Products
David Protein, the bar brand founded by RXBAR creator Peter Rahal, is expanding its line of wild caught fish with Cod 2, a canned cod product intended to complement the flash frozen filet line it launched last year.
Rotten Ventures into the Chewy and Protein Candy Sets with Tiniez and Chewerz
Better-for-you candy purveyor Rotten is entering a new phase of growth with two new innovations and accelerating retail momentum.
‘Healthy Enough’ Products Dominate 2025 New Product Pacesetters
Healthy, but not too healthy. That’s the gist of the products that made this year’s edition of Circana’s 2025 New Product Pacesetters.
Inside Bel’s Plans To Create A Healthy Snacking Powerhouse In The U.S.
Bel North America’s acquisition of Ingenuity Foods earlier this month represents a first step toward creating a better-for-you snack platform.
CPG Week Podcast: Big Bets on Beans and Bone Broth. Plus, Olipop Glows Up
This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss Brami’s new funding, Olipop’s refreshed brand identity, Kettle & Fire’s leadership transition, and Danone’s plans to sell its stake in Lifeway Foods.
Martin Starr, The Potash Twins Expand Sweet Stash Candy Brand with Two New SKUS
Sweet Stash – a new gummy candy brand founded by actor Martin Starr and influencers Ezra and Adeev Potash (a.k.a. “The Potash Twins”) – is expanding its lineup with two new products: Sour Jams and Rock Jams.