New Products: AWAKE Caffeinates Trail Mix, Momofuku Gets Saucy

In this week’s new products roundup, AWAKE Chocolate takes its caffeine platform into trail mix, Momofuku Goods makes its biggest portfolio expansion yet with a new line of cooking sauces, and TRUBAR taps into the matcha craze with a limited-edition Cha Cha Matcha collaboration.

B.T.R. Nation x Kosterina

B.T.R. Nation has teamed up with Kosterina to launch a Lemon Olive Oil Protein+ Bar made with Kosterina’s Organic Everyday Extra Virgin Olive Oil and positioned around the flavor profile of the traditional Mediterranean dessert. Each bar contains 15 grams of protein and 7 grams of fiber with no refined sugar and is free from dairy, gluten, soy and seed oils. The LTO is available exclusively through Kosterina’s website for $45 per 12-pack. Learn more by visiting kosterina.com.

AWAKE

AWAKE Chocolate is moving beyond the chocolate aisle by introducing Caffeinated Trail Mix in Classic Crunch and Sweet & Salty. The product combines traditional trail mix ingredients with the brand’s signature caffeinated chocolate, delivering 80mg of caffeine and 5-6 grams of protein, depending on the variety. The line is rolling out to retailers including Kroger, The Fresh Market and Fresh Thyme. More information is available at awakechocolate.com.

Sfizi

Italian snack brand Sfizi is expanding its taralli lineup with its fourth flavor: Spicy. The new variety combines crushed peperoncino with garlic for a savory, heat-forward take on the traditional snack. For more information, visit eatsfizi.com.

Momofuku

Momofuku Goods is making its largest portfolio expansion to date with five new cooking sauces: Chili Crunch, Momoyaki, Sweet & Spicy, Sweet & Sour and Miso Ginger. Priced at $7.99-$8.99 each, the line will roll out over the coming months at Whole Foods Market, Sprouts Farmers Market, Albertsons, Target, Publix, H-E-B and Hy-Vee. Learn more by visiting momofuku.com.

TRUBAR x Cha Cha Matcha

TRUBAR is tapping into the matcha flavor trend through a limited-edition collaboration with Cha Cha Matcha. The Love You So Cha Cha Matcha protein bar pairs a white chocolate coating with matcha flavor and delivers 12 grams each of plant-based protein and fiber. The partnership also extends into Cha Cha Matcha cafes with a limited-time PB&J Matcha drink and TRUBAR Protein Cold Foam. More information is available at trubar.com.

Rittersport

Rittersport is expanding its U.S. retail presence with a nationwide Target launch and several new fall offerings. The brand’s 7.7 oz. DUO bars are now rolling out to 900 Target stores in Sweet & Salty and Cookie varieties. Its seasonal lineup is adding Mixed Caramel Minis and Caramel Choco Cubes, which will be available at Publix, CVS, Kroger and The Fresh Market. For more information, visit ritter-sport.com.

Nightingale

Nightingale Ice Cream Sandwiches is teaming up with the National Park Foundation for a limited edition S’mores flavor. The frozen treat pairs honey graham cookies with chocolate toasted marshmallow ice cream and a marshmallow fluff swirl. The collaboration is available exclusively at select Target stores nationwide, with a portion of sales supporting the National Park Foundation. Learn more by visiting nightingaleicecream.com.

Mission Foods

Mission Foods is expanding its better-for-you lineup with two new tortilla-style chip lines. Protein Chips, offered in Chile Límon and Jalapeńo flavors, contain 10 grams of plant-based protein per serving, while the new Grain Free Chips are made with cassava flour, chia seeds and avocado oil and come in Sea Salt and Hint of Lime varieties. All four varieties are available nationwide at Kroger, with additional retail distribution planned this fall. More information is available at missionfoods.com.

PS Seasoning

PS Seasoning has added four new varieties to its range of home meat processing kits: Fresh Italian Sausage ($24.99), Pepperoni Snack Stick ($29.99), Smoked Maple Bacon ($11.99) and Candied Jalapeño Jerky ($11.99). Each kit comes with pre-portioned ingredients and step-by-step instructions designed to streamline the preparation process. For more information, visit psseasoning.com.

Sun-Maid

Sun-Maid is taking its dried fruit portfolio into the entertaining occasion with new Charcuterie Pairings. The four-variety collection features portioned assortments of dried fruits, berries and yogurt-covered raisins designed to accompany meat and cheese boards. The 4.5 oz. packs are rolling out at nationwide, including at select Target and Walmart stores. Learn more by visiting sunmaid.com.

BUBS

Swedish candy brand BUBS is adding two berry-forward varieties to its U.S. lineup following its stateside debut last year. Sour Forest Berry Gummies are landing at Five Below, while Sweet Wild Berry Pomegranate Ovals are available at Target. The brand is also introducing new pack sizes for its Strawberry Vanilla and Tutti Frutti varieties later this year. More information is available at us.bubs.se.

HIPPEAS

HIPPEAS is giving its Groovy White Cheddar Baked Chickpea Puffs a seasonal makeover with a Halloween-themed 12-pack of individual snack bags. Each 60-calorie bag contains 3-4 grams of plant-based protein and 3 grams of fiber and is free from the top nine allergens. For more information, visit hippeas.com.

Old El Paso

Old El Paso is moving beyond its taco night staples with its first broths alongside two new soups. The General Mills-owned brand debuted Birria Style Beef and Chicken Tinga Style broths, plus Chipotle Steak Burrito Style and Cheesy Beef Taco Style Soups. All four products are now available at retailers nationwide. Learn more by visiting oldelpaso.com.