New Products: Little Spoon Dives into Cereal; Liquid Death Teams Up with Pop-Tarts

In this week’s new products roundup, Pop-Tarts teams up with Liquid Death for a citrus-inspired toaster pastry, Little Spoon dives into the cereal aisle for the first time, and TRUBAR expands beyond protein bars.

Solely

Solely has introduced its first-ever Halloween pack, The Berry Scary Snack Pack, featuring 10 single-serve bags of its organic whole fruit gummies. The variety pack includes five bags of Mango and Strawberry and five bags of Mango and Blueberry. The gummies are made with just two ingredients and are free from added sugar, artificial ingredients and preservatives. The limited-edition pack is available at Sprouts and Thrive Market with a suggested retail price of $10.99. More information is available at solely.com.

Little Spoon

Little Spoon is entering the cereal category with the launch of Dolphin Divers, a line of dolphin-shaped cereals designed for kids ages four and up. Available in three flavors – Cinnamon Wave, Fruity Splash and Deep Sea Cocoa – the new offerings are made with organic whole grain oats and pea protein, delivering 7 grams of protein per serving and 33% less sugar than leading kids’ cereal brands, Little Spoon claims. The lineup is sweetened with date powder and maple syrup. Dolphin Divers is exclusively available at Target stores nationwide. For more information, visit littlespoon.com.

TRUBAR

TRUBAR is expanding beyond protein bars with the launch of TRUBAR Drizzle, a line of dessert-inspired mini rice cakes marking the brand’s first major innovation outside its core portfolio. Available in three flavors – Hey Shorty, It’s Your Birthday Cake, S’more to Love and Cinnamon Roll With It – the plant-based snacks contain 5 grams of protein, 3 grams of fiber and 130 calories per serving. The lineup is free from seed oils, gluten, dairy and sugar alcohols. TRUBAR Drizzle is launching at Walmart in 1 oz. bags, 4 oz. bags and 10-count variety packs. Learn more by visiting trubar.com.

Matzo Project

The Matzo Project is expanding its Target presence from approximately 200 stores to more than 600 locations for the holiday season, while introducing limited-edition Hanukkah Chocolate-Dipped Matzo Chips. The seasonal offering features salted matzo chips dipped in milk chocolate and topped with blue and white sprinkles. The expanded Target assortment – available Nov. 1 through Dec. 15 – also includes seven core products spanning matzo flats, chips and matzo ball mixes and soup kits. Learn more by visiting matzoproject.com.

Beyond Resilience

SANY Nutrition Group has launched three new Beyond Resilience protein snacks: Fro-Bite, frozen fruit coated in sugar-free protein chocolate; Mini Brittles, caramel and chocolate-covered protein crisps; and Crunch Pops, crispy protein snacks available in six sweet and savory flavors. Fro-Bite delivers 4-6 grams of protein per serving, depending on the variety, while Mini Brittles contain 7.5 grams and Crunch Pops offer 14-16 grams. The new products are available via the brand’s website. More information is available at b-resilience.com.

Seven Sundays

Seven Sundays is expanding its puffed cereal lineup with the launch of limited-edition Snowball Cookie Puffs, a holiday-inspired offering featuring a vanilla-maple coating. Made with nine ingredients, including pea protein, gluten-free oats and upcycled non-GMO corn, the cereal contains 8 grams of plant-based protein per serving. Snowball Cookie Puffs will be available beginning Nov. 1 at Whole Foods Market, Fresh Thyme, Central Market, Thrive Market, Seven Sundays’ website and select independent retailers. For more information, visit sevensundays.com.

Pop-Tarts x Liquid Death

Pop-Tarts and Liquid Death are teaming up for a second product collaboration with the launch of Squeezed to Death Frosted Orange, a limited edition toaster pastry inspired by Liquid Death’s orange soda-flavored sparkling water. The new offering features a citrus-flavored jam filling, golden-orange crust, frosting and orange sprinkles. Squeezed to Death Frosted Orange will be available at participating retailers beginning in November, with suggested retail prices of $4.69 for a 12-count box and $4.97 for a 16-count box. Learn more by visiting poptarts.com/en_US.

Knorr

Knorr is expanding its convenience meal portfolio with the launch of Knorr Cups, a line of single-serving pasta and rice cups designed for on-the-go consumption. The lineup includes eight varieties, with four pasta flavors – Cheddar Broccoli, Chicken, Creamy Alfredo and Creamy Garlic – and four rice flavors – Cheddar Broccoli, Chicken, Spanish Style and Chicken Broccoli. Knorr Cups are available at Walmart, Amazon and retailers nationwide, with a suggested retail price of $1.74 per cup or $11.76 per 8-pack. More information is available at knorr.com.

Tate’s Bake Shop

Tate’s Bake Shop is rolling out its largest holiday cookie lineup to date, including two new offerings: Drizzled Shortbread Cookies and Double Chocolate Peppermint. The seasonal assortment also includes returning Gingersnap and Chocolate Toffee Cookies, alongside classic Chocolate Chip and Gluten-Free Chocolate Chip varieties in festive packaging. The lineup is rolling out nationwide at Walmart, Whole Foods Market, Publix, Stop & Shop and Kroger. For more information, visit tatesbakeshop.com.