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Cracking Into Vita Coco’s Success, Food Industry Layoffs Mount
Episode 197
Brad Avery
Senior Reporter • BevNET CPG Media
Lukas Southard
Senior Reporter • BevNET CPG Media
In this episode:
In this week’s episode, the podcast looks at Vita Coco’s continued success in the coconut water category despite the headwinds. Co-hosts Brad Avery and Lukas Southard also discuss a number of mass layoffs plaguing the food and beverage industry, Whole Foods 2027 trend predictions and longevity-positioned meal kits.
Show Highlights:
0:20 - With sales lifting 34% year-over-year at Vita Coco, Brad and Lukas crack the shell of the coconut water category, discussing how Vita Coco has succeeded in remaining at the top of the category.
6:00 - Food industry layoffs are up significantly this year. Lukas and Brad unwind what’s driving this trend
9:30 - Whole Foods released its Top Food Trend Predictions for 2027. The podcasters discuss their favorites.
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CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.
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