CPG Week Podcast
The CPG Week Podcast is your go-to resource for industry insights, expert advice, and community discussions tailored to CPG professionals. Join us to hear from brand founders, retailers, investors, and industry partners on retail success, consumer trends, social media strategies, and more. Stay ahead in the fast-paced world of consumer goods.
Podcasts
Brand Strategy
September 3, 202613 mins
CPG Week Podcast: Where Did All Of Kroger’s Red Bull Go?
This week, senior reporters Brad Avery and Lukas Southard break down a series of lawsuits targeting the use of allulose in energy drinks and protein bars as well as an update on a crustless sandwich trademark case. The hosts also discuss a simmering dispute between Red Bull and Kroger, and break down a new report on the state of private label.
ListenApril 30, 202617 mins
CPG Week: Protein Ice Cream Brands Scoop Up Cash
In this episode:
This week on the podcast, Nosh senior reporters Brad Avery and Lukas Southard discuss the FMI’s online grocery report, fresh funding rounds for frozen dessert brands, why Nestle is offloading Blue Bottle and details behind the new brand from Lemon Perfect’s founder.
Show Highlights:
0:20 – Brad details a online grocery shopping report from FMI – The Food Industry Association and NielsenIQ, that projects ecommerce sales will hit $452 billion by 2028.
4:15 – Momentum in the high-protein frozen dessert set is heating up as a pair of brands secure new funding.
7:45 – The duo discusses why Nestle is divesting Blue Bottle Coffee to specialty roaster and retail chain Centurium Capital is representative of how the Swiss conglomerate is repositioning in consumer goods.
9:45 – Lemon Perfect founder Yanni Hufnagel is launching his second brand, POPWTR, after leaving day-to-day operations at the enhanced water lemon water brand.
13:45 – Brad and Lukas take the opportunity to be together in-person to taste test some protein sodas at BevNET headquarters.
About CPG Week
CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.
New episodes are released every week. Send us comments and suggestions anytime to [email protected].
Subscribe on Apple Podcasts
ListenApril 23, 202613 mins
CPG Week: Gatorade Gets A ‘Lyte’ Overhaul and Laird Goes On A Buying Spree
In this episode:
This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss how Gatorade is courting dehydrated non-athletes, Laird Superfood’s acquisition strategy, the impact of GLP-1s on consumer purchasing behavior and what’s happening in hemp.
Show Highlights:
0:20 – Gatorade is entering a “transformational new era” as it broadens its addressable audience beyond elite athletes and platforms with multiple tiers of hydration products.
2:45 – With help from its new majority investor, Nexus Capital Partners, Laird Superfood has made its second acquisition in less than six months, establishing itself as a buyer in the functional wellness set.
6:00 – How are GLP-1 drugs impacting CPG food and beverage? Monica dives into recent data from sales and marketing company Acosta Group, tracing purchasing trends.
9:45 – Lukas goes through the latest intoxicating hemp category news, including a legislative solution proposed by Sen. Rand Paul and how industry stakeholders are safeguarding against the impending November ban.
About CPG Week
CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.
New episodes are released every week. Send us comments and suggestions anytime to [email protected].
Subscribe on Apple Podcasts
ListenNovember 20, 202520 mins
CPG Week Podcast: Hemp’s Ticking Clock, The Supplements-To-Energy Pipeline
In this episode:
This week, the podcast explores the implications of the Congressional spending bill on the hemp beverage industry and why there is a silver lining to the defined timeline for product sales. Senior reporters Brad Avery and Lukas Southard also discuss Gopuff’s big investment round and why there is so much synergy between energy drinks and fitness supplements. The podcasters conclude the episode with a taste test of new beverages and snacks.
Show Highlights:
0:20 – Hemp is facing an existential crisis after Congress passed its newest spending bill, putting a 365-day timeline in place for hemp-derived beverage sales to continue. Brad and Lukas discuss what stakeholders have been saying in the last week, what we might see moving forward with lobbying efforts and what could happen in the broader cannabis industry.
8:00 – Gopuff has secured a $250 million investment as it puts more resources behind its artificial intelligence technology that will make the online grocery delivery platform more efficient.
9:00 – Another fitness supplement brand, RAW Nutrition, is aiming to go deeper in energy drinks with its BUM Energy brand by adding significant industry experience to its team. Brad and Lukas discuss the trend of gym supplement brands finding a broad consumer base with energy drinks.
12:45 – For the first time in a long time, Brad and Lukas are in the same room recording so the two reporters decided to try new food and drink together and discuss how these samples represent some trends in their respective categories.
About CPG Week
CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.
New episodes are released every week. Send us comments and suggestions anytime to [email protected].
Subscribe on Apple Podcasts
ListenSeptember 18, 202511 mins
CPG Week: Have We Hit Peak Protein? Plus, A Private Brands Boom
In this episode:
In this episode of CPG Week, Nosh managing editor Monica Watrous and senior reporter Brad Avery analyze the evolution of private label from off-brand to on-trend. The podcasters also discuss recent examples of the protein craze in Wandering Bear’s new latte line and Brami’s lupini bean-based pasta. Additionally, the hosts dig into British mixer brand Fever-Tree’s partnership with Molson Coors and an interesting new innovation in the frozen aisle.
Show Highlights:
0:15 – Grocer retailers are beefing up private label assortments with a focus on protein, global flavors and premium positioning. Monica explains how consumer perceptions of store brands are changing.
3:15 – Cold brew coffee maker Wandering Bear is leaning into the protein craze. Brad highlights the strategy behind the latest launch.
5:00 – Can America’s obsession with protein drive mainstream adoption of the lupini bean. Italian food company Brami believes so.
6:30 – British mixer brand Fever-Tree is benefiting from its partnership with Molson Coors. Brad breaks down the deal.
8:05 – Brad and Monica discuss functional ice cubes and the return of RC Cola (What? It never left?).
About CPG Week
CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.
New episodes are released every week. Send us comments and suggestions anytime to [email protected].
Subscribe on Apple Podcasts
ListenAugust 14, 202512 mins
CPG Week: A Daring Deal and Danone’s Dogged Pursuit of Lifeway Foods
In this episode:
In this episode of CPG Week, Nosh managing editor Monica Watrous and senior reporter Brad Avery dig into an acquisition, an acquisition attempt and an acquisition target, as well as an artificial intelligence mishap.
Show Highlights:
0:15 – Daring Foods has been acquired by v2food with backing by Ajinomoto. Monica details why the plant-based poultry producer is a sizzling target in a fizzling category.
2:20 – Is the third time the charm? Danone has made yet another attempt to acquire kefir maker Lifeway Foods. Brad explains why this effort may be different.
5:05 – Is Bachan’s on the block? The Japanese barbecue sauce brand is reportedly testing the market for a sale. Monica shares insights on the business and category.
6:10 – Bang Energy founder Jack Owoc is in hot water with a Florida federal judge after submitting court paperwork generated by artificial intelligence and featuring imaginary legal citations.
8:45 – Graza is getting into glass, and the New York State Fair is getting into butter. Also, the hosts shout out beverage entrepreneur Kayla Castaneda for helping to create the canned aguas frescas category in the U.S.
About CPG Week
CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.
New episodes are released every week. Send us comments and suggestions anytime to [email protected].
Subscribe on Apple Podcasts
ListenAugust 7, 202510 mins
CPG Week: Why Danone Is Suing Chobani Again. Plus, Beyond Drops The ‘Meat’
In this episode:
In this episode of CPG Week, Nosh managing editor Monica Watrous and senior reporter Lukas Southard talk through two legal battles facing Chobani’s La Colombe brand and Uncle Nearest Whiskey. The team also examines Doughlicious’ new investment round and Beyond’s decision to rebrand itself away from the “meat” alternatives. The duo wrap up with a discussion of this year’s Nosh Notables list released this week.
Show Highlights:
0:15 – Doughlicious announced a $5 million investment round this week. The money will go towards helping build out a U.S.-based manufacturing system as tariffs have prevented the U.K. brand from becoming profitable.
1:15 – Amid Danone’s third attempt to acquire Lifeway, the French dairy company is also suing Chobani again. This time, Danone is claiming La Colombe has committed trademark infringement of one of the Stok Cold Brew brand’s SKUs.
2:30 – Beyond Meat is changing its name to refocus the brand away from being an animal protein alternative. The move is part of the company’s larger plan to bring consumers back to the brand after years of slumping sales.
4:00 – Uncle Nearest Whiskey is under fire as one of its creditors is calling for the distillery to be placed under the leadership of a receiver.
5:30 – On a lighter note, Monica and Lukas discuss breast milk ice cream, a High Noon and Celsius mix-up, and this year’s Nosh Notables.
About CPG Week
CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.
New episodes are released every week. Send us comments and suggestions anytime to [email protected].
Subscribe on Apple Podcasts
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