Marketing
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Featured Marketing Content
Annavana Wants To Get Americans Hooked On Podi
Annavana aims to capture consumers with podi, a nutrient dense, spice-infused powder typical in Indian cuisine.
Marketing: Loopini Founder Trains For Ironman By Eating Pizza For 100 Days; Plus Hot Girl Pickles, GoGo squeeZ
Damiano Messineo, the co-founder of lupini bean frozen pizza brand Loopini, took on the challenge of eating pizza every day for 100 days while training for an Ironman.
Campbell’s Taps Banza for First Gluten-Free Condensed Chicken Noodle Soup
The Campbell’s Company is expanding its reach in the growing gluten-free category through a new partnership with Banza, marking the first time it has launched a gluten-free version of its condensed chicken noodle soup.
Additional Content
FoodStory Brands, UFC Enter Protein Bar Arena with Main Event
FoodStory Brands is stepping into the protein bar ring with one of its most ambitious launches yet: Main Event, a co-owned, co-developed brand created in partnership with UFC.
Bob’s Red Mill Overhauls Brand Design
Bob’s Red Mill has unveiled a new brand look and feel that brings its commitment to real ingredients and homemade food to the forefront, elevates its logo and introduces a custom typeface.
Stone & Skillet Nabs $5 Million Series A
Stone & Skillet has closed a $5 million Series A round led by BFG Partners as it plans to grow its distribution footprint.
Swedish Candy Surge: Sockerbit Debuts Sour Foamy Lips & Skulls, BonBon Unveils First Salty Snack
Swedish candy’s rise in the U.S. isn’t slowing down any time soon – and brands are arriving at this year’s Sweets & Snacks Expo ready to capitalize on growing consumer demand for premium gummies and snacks crafted with cleaner ingredients and unique textures.
New Products: Graza Expands Potato Chip Line, Smackin’ Teams Up with A-Rod
In this week’s new products roundup, Graza expands its potato chip lineup, Smackin’ hits a home run with former MLB star Alex Rodriguez and Feel Good Foods dives deeper into the breakfast category.
Marketing: Quaker Scores with FIFA World Cup 26; LUNA Bar Taps Jessica Alba
Quaker is stepping onto the global stage as the Official Breakfast of the FIFA World Cup 26. The partnership centers on bringing people together while celebrating the routines that fuel fans and athletes alike.
Purely Elizabeth, Hippeas Embrace Clean Protein
Protein-packed innovation isn’t slowing down – it’s coming for every eating occasion, and everything in between, in particular.
Beyond CEO Brown: Protein Drink Pivot Hopes to Flip the Script for Brand
When Beyond Meat announced in January that it had developed its first ever beverage product, a protein drink line called Beyond Immerse, it was a move that appeared to come out of left field.
Cocoa-Free Innovation Gains Ground as Cargill, Voyage Foods Launch NextCoa
As climate pressures and supply chain disruptions reshape the global cocoa market, Cargill and Voyage Foods are introducing a new cocoa-free confectionery alternative aimed at helping manufacturers maintain chocolate-like flavor profiles.
Novus Foods Debuts New Protein Dessert Line Under Winky
Noosa parent company Novus Foods is pushing deeper into the fridge, extending and evolving its mainstream gelatin brand Winky into a functional food platform with the debut of a new protein-forward dessert line.