Marketing

Banza has expanded beyond the gluten-free space for the first time in the company’s 12-year history, introducing a new line of Protein Pasta made with wheat flour, semolina flour and its hero chickpea.

Ultraprocessed foods – and how to avoid them – may be the talk of Anaheim during this year’s Natural Products Expo West.

Sweet Loren’s is updating its look as it extends into new eating occasions with a trio of refrigerated, ready-to-bake, top nine allergen-free innovations.

Hot on the heels of its label refresh, truffle-infused condiment maker TRUFF is doubling down on its positioning as the “ultimate culinary flex” with a new line of squeeze aiolis.

Simple, clean ingredients and transparent, ethical sourcing have always been core to South 40’s product ethos and the launch of its new Craft Bars takes that combinations even deeper.

Premium meat stick brand Chomps announced its first new protein in nearly eight years with its entrance into chicken sticks.

In this week’s new product roundup, The Laughing Cow taps into the pickle flavor craze, Natty Ice Cream bulks up its portfolio, and Like Air partners with Freestyle Snacks on co-branded puffcorn.

Tem Toa is a new Thai-inspired frozen food brand launched by Deep Indian Kitchen and marks the creation of its new brand platform, Deep Brands.

This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss Kim Kardashian’s new energy beverage venture, Hippeas’ once-in-a-decade brand refresh, a class action complaint against functional iced tea brand Halfday Tonics, and new funding and distribution gains for Seth Goldman’s Just Ice Tea.

With a new, limited-edition collection of “Flavor Swap” snacks debuting first on TikTok Shop, PepsiCo is testing whether content creator-led hype can serve as a viable go-to-market strategy.