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Featured Marketing Content
Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Additional Content
The Better Meat Co. Becomes BMC Ingredients, Signaling Bigger Play for Rhiza Mycelium
The Better Meat Co. announced today that it will begin doing business as BMC Ingredients to expand the market for its Rhiza mycelium ingredients into additional food categories.
From Self-Distribution to Over 11,000 Doors: Inside Partake’s First Decade of Inclusive Snacking
As Partake celebrates its 10th anniversary, the brand credits one early strategic decision with laying the foundation for that growth: pursuing mainstream retail from the beginning.
Protein Powers Indulgent Innovation at Summer Fancy Food Show
The Summer Fancy Food Show isn’t typically flush with nutrition trends; however, this year’s indulgent treat makers couldn’t help but add a little extra protein.
New Products: Nantucket Crisps Partners with All Time Low, Nature’s Garden Yoggies Go Tropical
In this week’s notable new products roundup, Nantucket Crisps partners with rock band All Time Low on a limited-edition flavor, Dolly Parton debuts her “Cup of Ambition” coffee brand, and King’s Hawaiian launches its first single-serve snack offering.
Figa Turns Cupuaçu Seeds Into Clean-Label Chocolate Alternative
Amid the sea of sweets, alternative chocolate maker Figa made its Summer Fancy Food Show debut with a lineup of cupuaçu-based bars in four varieties: Salty, Pure, Fruity and its newest SKU, Passionfruit.
Refresh Gum Debuts Caffeinated Gum and Mints, Fresh New Look Amid Mainstream Push
Refresh Gum is making one of its biggest moves yet, entering new categories and rolling out revamped packaging across its entire portfolio to accelerate growth in the mainstream market.
From Surplus to Supper: Fancy Food Brands Reimagine Clean Label Convenience
Forget functional stacks and high-tech formulations. The Summer Fancy Food Show is a place to find good, simple food.
Indian Flavors Emerge as a Standout Trend at the Summer Fancy Food Show
There was a particularly strong showing of Indian-inspired cuisine across new innovations on display at this year’s Summer Fancy Food Show, which kicked off in New York City on Sunday.
Takis to Remove Artificial Colors, TBHQ Across U.S. Portfolio by End of 2026
Takis is dropping artificial colors from its entire U.S. product lineup by the end of the year, marking the latest reformulation effort from a major snack brand as the industry shifts toward cleaner ingredient labels.
New Products: Oat Haus Teams with Kylie Kelce, SmartSweets Does Fruit Snacks
In this week’s new products roundup, Kylie Kelce partners with Oat Haus on a limited-edition granola butter flavor and better-for-you candy brand SmartSweets ventures into a new category.











