New Products: Trubar Enlists the Minions; Incredifulls Puts PAW Patrol on PB&J

In this week’s new products roundup, Trubar teams up with the Minions for a banana bread-inspired kids protein bar, Incredifulls brings PAW Patrol to the frozen PB&J set, and Annie’s taps into the pickle flavor craze with its latest mac and cheese innovation.

Equip

Equip has expanded into kids’ nutrition with Equip Kids, a new collection of protein bars and powders aimed at offering a higher-protein option made with recognizable ingredients. The lineup includes Chocolate Chip Cookie Dough and Chocolate Brownie bars alongside Banana Split and Milk Chocolate protein powders. Each product contains 10 grams of grass-fed beef protein and is dairy- and whey-free, with the powders incorporating 11 organic fruits. Learn more by visiting equipfoods.com.

Dan O’s

Dan O’s Seasoning is moving beyond its core spice blends with a new line of pre-portioned meal starter packs for chili and tacos. The preservative-free lineup includes three Chili varieties – Mild, Smoky Chipotle and White Chicken Chili – and three Ta-Co offerings – Mild, Spicy and Birria. The brand said the expansion brings its focus on simple ingredients and bold flavors into the meal starter category while targeting consumers looking for convenient options for weeknight cooking. More information is available at danosseasoning.com.

Capello’s

Capello’s added a sweet offering to its frozen biscuit portfolio with the launch of Cinnamon Sugar Biscuits. Crafted with almond flour, butter, buttermilk and cage-free eggs, brown sugar and Belgian pearl sugar, the gluten-free biscuits join the brand’s existing Buttermilk and Cheddar varieties. The new offering is rolling out to all Sprouts Farmers Market stores and select Walmart locations in the Southeast. For more information, visit cappellos.com.

Three Wishes

Just in time for fall, Three Wishes is bringing back its seasonal Pumpkin Spice cereal for one final run before retiring the flavor from its lineup. The limited-edition SKU will be available at a variety of retailers, including Sprouts, Wegmans, Hy-Vee, Fresh Thyme, Central Market, MOM’s Organic Market and Amazon. Learn more by visiting threewishescereal.com.

Trubar

Trubar has expanded its Trubar Kids platform with Banana Bread, the line’s first flavor extension and a collaboration with Illumination’s “Minions” franchise. The bar pairs a banana bread-inspired center with a chocolatey coating and delivers 35 grams of protein. Like the rest of the Trubar Kids lineup, the new offering is made without peanuts or tree nuts and is gluten-, dairy- and soy-free. Trubar Kids Banana Bread is available in 12-count boxes on the brand’s website for $24.99. More information is available at trubar.com.

Annie’s

Annie’s has unveiled two new mac and cheese flavors: SUPER! Mac Dill Pickle and Macaroni & Grilled Cheese. The former pairs a cheese sauce with dill pickle flavor and contains 14 grams of protein and 5 grams of fiber per serving. The latter features real American cheese and browned butter notes to recreate the flavor of a grilled cheese sandwich. The Dill Pickle variety is available online via Target, Amazon and Walmart, while the Macaroni & Grilled Cheese flavor is exclusively available at Target ahead of a broader rollout late this year. For more information, visit annies.com.

Butcher Stick

Jensen Meat Company is taking its plant-based offerings into the grab-and-go snack set with the launch of Butcher Stick. Available in two varieties – Pepperoni Style and Teriyaki Style – each individually-wrapped snack delivers 4 grams of protein and has a 12-month shelf life. Learn more by visiting jensenmeat.com.

Cedar’s Foods

Cedar’s Foods has announced another run of its seasonal Organic Pumpkin Hommus. The product combines organic pumpkin with maple and vanilla notes and warm spices. Available through December, Organic Pumpkin Hommus is rolling out at H-E-B, Shaw’s, Market Basket, Price Chopper, Tops and other select retailers. More information is available at cedarsfoods.com.

Incredifulls

Incredifulls is teaming up with Paramount Products & Experiences for its first licensed collaboration, launching a pair of PAW Patrol-branded PB&J Cups aimed at kid-friendly meal and snacking experiences. Available in Peanut Butter & Strawberry Jam and Peanut Butter & Grape Jelly, the frozen handhelds feature the brand’s signature sourdough-brioche crust and contain 5 grams of protein per serving. Both varieties are rolling out this month at Stew Leonard’s and through select Gopuff and FreshDirect locations. For more information, visit incredifulls.com.

Power Crunch

Following its acquisition by Ferrero Group in 2025, Power Crunch is introducing updated packaging, a refined protein bar formula and “A Lighter Way to Protein” marketing campaign. The refreshed lineup still centers on the brand’s crispy wafer format, with each bar delivering 12-14 grams of protein. Varieties include Peanut Butter Fudge, Chocolate Mint, Strawberry Crème, French Vanilla Crème and Triple Chocolate. The revamped bars are currently rolling out to retailers nationwide. Learn more by visiting powercrunch.com.