NYC Sales Manager
Kills Boro Brewing Company | New York City (All Five Boroughs) | Full-time | Reports to Owners
About the Role
Kills Boro Brewing Company, a Staten Island craft brewery, is building NYC's best lager brewery and lager program. We're looking for a hands-on NYC Sales Manager to aggressively grow Kills Boro across Manhattan, Brooklyn, Queens, the Bronx, and Staten Island: working directly with Union Beer Distributors, owning chain and franchise relationships, and coaching our NYC reps to hit and beat their goals. This is a boots-on-the-ground role; regular in-person account visits are required. The role can evolve based on results, with real growth opportunities as Kills Boro expands. Weekend and night flexibility required.
Responsibilities
- Market Growth: Build and execute an NYC growth plan; set monthly and quarterly targets and hold the market accountable.
- Key Accounts: Manage a book of high-volume and strategic key accounts with regular in-person visits; drive draft placements, distribution, reorders, and velocity.
- Distributor (Union Beer): Serve as primary contact with Union Beer; lead ride-withs, incentives, training, and sales meetings; monitor depletions, inventory, and promo execution.
- Chains & Franchises: Own chain, franchise, and multi-unit relationships; present category reviews and sell-in programs to buyers.
- Team Leadership: Coach and develop each NYC rep through ride-alongs, one-on-ones, and performance reviews; help recruit and onboard new reps.
- Reporting: Track performance in VIP iDIG and KARMA; report weekly to ownership; build corrective plans when targets are missed.
- Brand & Budget: Drive merchandising and POS execution; partner with marketing and the taproom on events; manage sales budgets and expenses.
Qualifications
- 21+; bachelor's degree preferred
- 5+ years in the alcoholic beverage industry growing brands and portfolios
- 2+ years in sales leadership or key account roles
- Union Beer Distributors experience a big plus
- Distributor-side experience and NYC market knowledge preferred
- Proven chain, franchise, and multi-unit account success
- Proficient in VIP iDIG, VIP KARMA, and Office/Google Workspace
- Valid license, insured vehicle, clean MVR
- Able to lift two cases of 16oz cans; frequent standing and walking
How Success Is Measured
- NYC volume and depletion growth
- New distribution and draft placements
- Velocity and reorders in existing accounts
- Chain, franchise, and key account wins
- Union Beer execution and engagement
- Performance improvement across each rep
- Hitting monthly and quarterly targets
- Managing within budget
Compensation
- Salary negotiable, based on experience
- Aggressive bonus structure tied to NYC growth
- T&E Budget
- Health + Dental Benefits
- 401K plan available