Food Industry News, Insights, and Education for the CPG Community

BEHAVE Goes Big-Box, Turning Social Hype Into Shelf Space

BEHAVE Goes Big-Box, Turning Social Hype Into Shelf Space

After a brush with bankruptcy and a last-ditch bet on TikTok that flipped its trajectory overnight, low-sugar gummy brand BEHAVE is rolling into nearly 2,000 Target stores this week.

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