CPG Week Podcast: Gummies, Gut Checks and Gin Deals

In this episode:

This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss Unilever’s acquisition of Grüns, Suja Life’s initial public offering, Ithaca Hummus’ plans for category domination, and Mark Anthony Brands’ purchase of Finnish Long Drink.

Show Highlights:

0:20 – Less than three years after launching, supplement gummy brand Grüns has agreed to be acquired by personal care and beauty multinational Unilever. Monica breaks down the deal.

2:20 – After submitting a draft registration statement last year, Suja Life Inc. has filed for a U.S. initial public offering, revealing total 2025 revenue of $326.6 million. Brad outlines the beverage maker’s public market debut.

4:45 – Fourteen years in, Ithaca Hummus is rolling out its first major brand campaign, transitioning to olive oil formulations and refreshing its packaging. Monica shares more about the brand’s broader push toward sustained category leadership.

6:55 – Mark Anthony Brands announced it has struck a deal to acquire the Finnish Long Drink, the popular gin-based, ready-to-drink canned cocktail. Brad explains why it’s a solid fit in the White Claw owner’s portfolio.

About CPG Week

CPG Week is the podcast that explores the latest happenings in the consumer packaged goods industry. Join our seasoned reporting team as they dish out the week’s stories in quick, easy-to-digest episodes. Catch up on the top headlines of the week, dive into exclusive insights with the BevNET and Nosh teams, and set yourself up to make more informed business decisions. Tune in to stay up-to-date on the latest developments in the dynamic world of packaged food and beverage.

New episodes are released every week. Send us comments and suggestions anytime to cpgweek@nosh.com.

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