Marketing
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Featured Marketing Content
Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Additional Content
Nomie Seeks to Shake Up the Kids Aisle with Nutrient-Dense Just-Add-Water Organic Meals
As more parents look beyond traditional pouches and snack foods for convenient, better-for-you options, Nomie is launching a line of organic shelf-stable, just-add-water meals.
Annavana Wants To Get Americans Hooked On Podi
Annavana aims to capture consumers with podi, a nutrient dense, spice-infused powder typical in Indian cuisine.
Marketing: Loopini Founder Trains For Ironman By Eating Pizza For 100 Days; Plus Hot Girl Pickles, GoGo squeeZ
Damiano Messineo, the co-founder of lupini bean frozen pizza brand Loopini, took on the challenge of eating pizza every day for 100 days while training for an Ironman.
Chef Marcus Samuelsson Launches Simmer Sauce Brand
Chef Marcus Samuelsson has announced he is entering the packaged food space with the launch of Merkato by Marcus, a new simmer sauce brand.
Kindling Snacks Founder Cameron Smith on Protein’s Next Act
Cameron Smith was slinging whole-food, protein-forward products before terms like “protein-maxxing” and concerns over nutrition for GLP-1 users came into existence.
New Products: Yasso Founders Launch Better-For-You Snack Brand, Righteous Felon Debuts Lil’ Rebels
In this week’s new products roundup, the Yasso founders debut their latest venture, Like Air expands beyond puffcorn with the addition of rice cakes, and Noosa expands its mix-ins line.
Campbell’s Taps Banza for First Gluten-Free Condensed Chicken Noodle Soup
The Campbell’s Company is expanding its reach in the growing gluten-free category through a new partnership with Banza, marking the first time it has launched a gluten-free version of its condensed chicken noodle soup.
New Products: Veggies Made Great Does Frozen Pastries, Smash Kitchen Extends into Pasta Sauce
In this week’s notable new products roundup, Veggies Made Great brings hidden veggies to the frozen pastry aisle, Smash Kitchen makes its first foray into the pasta and pizza sauce category.
Magic Spoon Extends into Oatmeal, Furthering Efforts to Build a Better Breakfast Aisle
Nostalgia-inspired better-for-you breakfast and snack products maker Magic Spoon is betting that the oatmeal category is ready for the same overhaul it brought to the cereal aisle several years ago.
CPG Week Podcast: Meat Snack Mania, Celsius In Hot Water and Tom Brady’s Good Nut
This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Brad Avery discuss why analysts are bullish on the meat snack category, plus a new premium coconut water brand founded by Tom Brady. The hosts also talk about the strategy behind Morinaga’s acquisition of My/Mochi and an investigation into Celsius Holdings over marketing to minors.











