Marketing

There was a time when an April Fools’ stunt could be delightfully dumb – a clear joke, a quick laugh, maybe a viral tweet. In 2026, that same playbook feels shaky.

Amid a period of “explosive growth,” Toto Foods is evolving beyond its protein-centric messaging with a dessert-forward rebrand aimed at cementing its position as “an ooey, gooey cookie that wins on taste.”

Once Upon A Farm has added five new product lines to its portfolio of kids snacks and meals, claiming the launch marks its largest portfolio expansion to-date.

Creatine gummy brand Create Wellness is moving into powdered beverages with a $20 million investment led by Alliance Consumer Growth and Impact Capital.

Consumer interests have cycled through low-carb, high-protein and fiber-filled products during the nearly six years pantry staple brand Kaizen has been on the market. It has aligned itself with each new demand while its recipes remained the same.

After building Keto Pint into a staple of the better-for-you freezer set for older, ketogenic and diabetic consumers, brothers Chris and Anthony Spencer have debuted a second act aimed at a different audience.

In this week’s new products roundup, Mavericks makes its first foray into the sandwich cookie category, Chobani expands its Flips yogurt line with a campfire treat-inspired flavor and Perfect Bar taps into two major trends. WA-CHAA! Peanut snack maker WA-CHAA! has expanded its lineup with two new flavors: Sichuan Barbecue and Salt & Sichuan Peppercorn…. Read more »

This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss Danone’s acquisition of Huel, fresh funding for frozen dumpling maker Laoban, a potential merger in the condiment set, and the high cost of eating according to the new food pyramid.

The high-protein ice cream brand is partnering with the San Diego Padres to sell its top four flavors at concession locations inside Petco Park.

Once Again is leaning into the protein craze in its own way. This month, the nut butter brand debuted a new Peanut Protein Powder made with a “first-to-market, proprietary peanut flour.”