Marketing
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Featured Marketing Content
Annavana Wants To Get Americans Hooked On Podi
Annavana aims to capture consumers with podi, a nutrient dense, spice-infused powder typical in Indian cuisine.
Marketing: Loopini Founder Trains For Ironman By Eating Pizza For 100 Days; Plus Hot Girl Pickles, GoGo squeeZ
Damiano Messineo, the co-founder of lupini bean frozen pizza brand Loopini, took on the challenge of eating pizza every day for 100 days while training for an Ironman.
Campbell’s Taps Banza for First Gluten-Free Condensed Chicken Noodle Soup
The Campbell’s Company is expanding its reach in the growing gluten-free category through a new partnership with Banza, marking the first time it has launched a gluten-free version of its condensed chicken noodle soup.
Additional Content
Rogue Raises $2.5M, Lands Probiotic-packed Protein Snacks in Walmart
Armed with $2.5 million in pre-seed funding and a product that combines “max flavor” with “clinically relevant” probiotics, protein snack newcomer Rogue is gearing up for its retail debut in 2,800 Walmart stores nationwide.
New Products: My/Mochi Rolls Out Cotton Candy Flavor, Barebells Adds Banana Bread Protein Bar
In this week’s new product roundup, mochi ice cream maker My/Mochi taps into rising consumer demand for nostalgic flavors, Barebells bulks up its Original Protein Bar lineup, and Little Latke introduces two new shelf-stable latke crisp flavors.
Molly Baz’s Ayoh! Transitions Mayo Lineup to Avocado Oil
Nearly one year after hitting store shelves, Ayoh! – the condiment brand founded by New York Times bestselling cookbook author Molly Baz – is introducing a sweeping reformulation of its core mayo line.
Yaza Leans on Tzatziki to Unlock Conventional Retail
Yaza is prioritizing consumer education and brand expansion as it works to move beyond startup mode and build a solid brand block around its “Mediterranean Made Easy position,” complete with a new look and new products.
New Products: Partake, Unreal and Dandies Launch S’Mores Kit; Kite Hill Does Protein Cream Cheese
In this week’s new products roundup, Partake, Unreal and Dandies team up to launch a Peanut Butter Cup S’Mores Kit, Man Cereal bulks up its flavor lineup, and Kite Hill taps into the protein craze with a new cream cheese alternative.
Backed by CAVU, Gymkhana Fine Foods Brings Michelin Pedigree to U.S. Retail at Whole Foods
Gymkhana Fine Foods is bringing its sauces and marinades to Whole Foods, backed by a $8.5 million investment led by CAVU Consumer Partners.
PepsiCo, Samyang Extend With Fresh, Spicy, On-Trend Innovations
As consumer interest continues to shift toward fresh, simple ingredients and spicy, globally-inspired flavors, two large CPG players – PepsiCo and Samyang Foods – have extended their respective leading brands to meet those demands.
Good Dee’s Founder Acquires West Food Brands
Deana Karim, the founder of direct-to-consumer low-sugar, low-carb and gluten-free baking brand Good Dee’s, has acquired and relaunched West Food Brands (WFB).
Treeline Cheese Bets on Cottage Cheese, DTC for Growth
Treeline Cheese has ridden out the hype cycle of plant-based dairy and has finally nailed product market fit, according to founder and CEO Michael Schwarz.
New Products: Simple Mills Unveils ROC Baking Mixes, Heatonist Partners with Cantina Royale
In this week’s new products roundup, Simple Mills launches a collection of Regenerative Organic Certified baking mixes, Hot Ones sauce partner Heatonist teams up with Cantina Royale and Quaker taps into the ongoing proteins craze.