New Products: Baked by Melissa Unveils Harry Styles-inspired Cupcakes; Jams Goes Bananas
In this week’s new products roundup, Baked by Melissa celebrates Harry Styles’ Madison Square Garden residency with limited-edition cupcakes, frozen sandwich maker Jams goes bananas and Ithaca upgrades its Classic and Red Pepper hummus formulations.
Belgian Boys
Belgian Boys has introduced its first seasonal variety with Pumpkin Spiced Bite-Sized Pancakes, available now through October in Target, Aldi, H-E-B, ShopRite, Hy-Vee, Wegmans and Imperfect Foods. Each box contains 32 bite-sized pancakes made with real pumpkin puree and cinnamon, with a suggested retail price of $6.99. For more information go to belgianboys.com.
Better Than Bouillon
Premium base producer Better Than Bouillon has rolled out a new collection of bases, featuring Chicken Ramen Base, Tonkotsu Ramen Base, Pho Base and Birria Base. The line of global flavor bases can now be found at Walmart, Albertsons and other retailers nationwide. For more information go to betterthanbouillon.com.
Good Culture
Good Culture is bringing back a fan favorite this fall, with the return of its Organic Pumpkin & Spice Cottage Cheese, launching exclusively with Whole Foods on September 2. The autumnal LTO features 15 grams of protein in each 5 oz. cup, with single-serve cups retailing for $2.29 each. For more information, visit goodculture.com.
Ithaca
Ithaca is upgrading its Classic and Red Pepper hummus formulations, switching to 100% extra virgin olive oil to provide a “deep, silky flavor” to its lineup. The new olive-oil premium line will retail for $4.99-$5.99 each and is launching into Target, Whole Foods, Walmart, Publix, Sprouts, Wegmans and more accounts this month. For more information, go to ithacahummus.com.
IQ Bar
IQBAR is getting in on the pumpkin fun this fall with the return of its Pumpkin Spice IQBAR ($24.99 per 12-pack) and Pumpkin Spice IQJOE ($19.99 per 16-pack) instant coffee seasonal flavors. These LTOs promise consumers they’ll “feel the essence of fall” with its blend of pumpkin and cinnamon flavors. For more information, visit eatiqbar.com.
Stars + Honey
Stars + Honey has debuted three new collagen protein bar flavors: Cake & Ice Cream, Strawberry Shortcake and Peaches & Cream. Each dessert-inspired variety can be found on Amazon and the brand’s website, with retail extension into Target coming soon. Each bar features 14-15 grams of protein and just 1-3 grams of sugar each. For more information, go to starsandhoney.com.
Ferrara
In a budget-friendly move, Ferrara is launching six of its iconic candy brands in 2.5 oz. Pocket Packs, priced at just $1 each. The launch features Everlasting Gobstopper, Lemonhead, Bottle Caps, Jujyfruits, Red Hots and Runts candy lines, intended for easy on-the-go snacking and movie nights. For more information, visit ferrara.com.
Brazi Bites
Frozen Brazilian cheese bread brand Brazi Bites is adding Bacon Cheddar to its lineup. The flavor can be found in the freezer aisle at Whole Foods nationwide, with Walmart and Kroger launches coming this fall. Each 11.5 oz. bag retails for $6.99-$7.99 each with 18 bites per bag. For more information, visit brazibites.com.
Pringles
Pringles is expanding its snack portfolio with the introduction of Dippers, a thicker, sturdier chip designed specifically to pair with dips. The scoop-shaped crisps will launch in Original, French Onion and Bacon Cheddar flavors. Additionally, the brand is adding a Sweet & Salty variety to its bowtie-shaped Mingles line, combining brown butter-inspired sweetness with a salty finish. Both launches will begin rolling out to retailers nationwide in September. Learn more by visiting mars.com.
Michael’s of Brooklyn
Michael’s of Brooklyn is bringing two new flavors to the alfredo sauce category: Caramelized Onion and Basil. Both varieties are made with real cream, butter, and egg. Priced at $9.99 per 15 oz. jar, the sauces are slated for distribution through Amazon, The Fresh Market and Sprouts Farmers Market. More information is available at michaelsofbrooklyn.com.
Baked by Melissa
Bite-sized cupcake producer Baked by Melissa is celebrating Harry Styles’ Madison Square Garden residency with a limited-edition “Cupcakes All The Time” 6-pack. The $12 offering features six “disco” cupcakes made with pink vanilla cake, chocolate icing and white chocolate brittle topped with silver sugar crystals. The pack will be sold exclusively at Baked by Melissa’s MSG Kiosk and the venue’s Harry Styles food and beverage pop-up throughout the 30-show residency running through Oct. 31. For more information, visit bakedbymelissa.com.
LesserEvil
Better-for-you snack maker LesserEvil – which Hershey scooped up last year for a reported $750 million – is expanding its Cheezmos platform with the addition of Cheezmos Puffs, an airy counterpart to its Crunchy Cheezmos. Available in two flavors – Cowgirl Cheddar and Jalapeno Cheddar – the seed-oil-free puffs contain 130 calories per serving. Both varieties are now available at Whole Foods Market, Sprouts Farmers Market and Kroger with a suggested retail price of $5.99 per 6.5 oz. bag. Learn more by visiting lesserevil.com.
Jams
Jams – which recently welcomed former NFL punter Pat McAfee as co-owner – is going bananas. The frozen sandwich maker has unveiled a new Peanut Butter and Banana flavor, which will be rolling out exclusively at Walmart stores nationwide. Each seed oil-free sandwich contains 10 grams of protein and 4 grams of fiber. More information is available at getjams.com.
