ARLO Launches Culinary Argan Oil in the U.S., Creating a New Category in Premium Cooking Oils

The Miami-based brand is the first to bring 100% culinary argan oil to American kitchens: cold pressed, single ingredient, USDA Organic, and sourced from women-owned cooperatives in Morocco's Souss Valley.

MIAMI, Fla. — ARLO today announced the U.S. launch of its culinary argan oil, a first-of-its-kind cooking oil now available at enjoyarlo.com. While olive oil brands compete for space in a crowded premium aisle, ARLO is opening an entirely new one. Culinary argan oil has never had a dedicated brand in the American market—until now.

Most Americans have met argan oil on a shelf, never on a table. In Morocco, the culinary grade has been the crown of the kitchen for centuries, drizzled over couscous, folded into amlou, and finished over grilled vegetables and warm bread. Made from lightly toasted kernels of a tree that grows nowhere else on earth, culinary argan oil delivers a deep, nutty flavor closer to toasted sesame or hazelnut than anything in the olive oil aisle. It is naturally rich in vitamin E and polyphenols, with a distinctive fatty acid profile.

"My grandmother called it the elixir of oils," said Amine Maadir, co-founder of ARLO. "I grew up with this oil at the center of my family's table in Morocco. When I moved to the U.S., I couldn't find it anywhere. Everything sold here was made for a different aisle. Olive oil got its American moment. Argan oil's is next, and ARLO is here to lead it."

The timing is deliberate. American home cooks have spent the last five years trading up in the oil aisle, turning premium olive oil into one of the fastest-growing corners of the pantry. ARLO is betting the same cook who owns three finishing oils is ready for a flavor none of them can offer: argan oil for cooking, drizzled over eggs, roasted vegetables, pasta, and even ice cream.

Every bottle of ARLO's Moroccan argan oil is traceable to women-owned cooperatives in the Souss Valley, where each kernel is cracked and sorted by hand, a craft recognized by UNESCO as part of Morocco's cultural heritage.

ARLO's 166ml bottle retails for $39.99 at enjoyarlo.com, with Amazon availability to follow and retail expansion planned.

About ARLO

ARLO is a Miami-based culinary brand introducing the U.S. to argan oil as it has always been used in Morocco: as food. Cold pressed, single ingredient, USDA Organic, and Kosher certified, ARLO culinary argan oil is sourced from women-owned cooperatives in Morocco's Souss Valley. Shop culinary argan oil at enjoyarlo.com and follow @enjoyarlo.