EVEN Brings Total Bar Zero-Proof Solution to Paycor Stadium, Home of the Cincinnati Bengals

Large-format, ready-to-serve cocktail system helps high-volume venues meet growing demand for zero-proof options without adding complexity behind the bar.

CINCINNATI, Ohio — August 2026 — EVEN, a premium zero-proof cocktail brand built to solve the challenges of serving sophisticated non-alcoholic drinks at scale, is launching at Paycor Stadium, home of the Cincinnati Bengals, bringing its total bar solution to one of professional football’s high-volume hospitality environments.

For EVEN, the launch is about more than putting another non-alcoholic beverage on a stadium menu. It demonstrates the problem the company specifically designed its products to solve.

Consumers increasingly expect thoughtful zero-proof options at the same restaurants, stadiums, hotels and entertainment venues where they would order a traditional cocktail. But meeting that demand can create a significant operational challenge behind the bar.

A traditional mojito may require muddling, measuring and combining multiple ingredients. A handcrafted mocktail can take valuable service time and vary depending on who makes it. At a stadium serving thousands of fans in compressed windows, that model becomes even more difficult to execute.

EVEN created a different approach: crack, pour, serve.

“Our goal with EVEN was never just to make another non-alcoholic drink,” said Derek Kuehl, CEO of EVEN. “We wanted to create a solution for the places actually serving consumers. Stadiums, restaurants and bars are seeing demand for zero-proof cocktails, but they need to be able to serve those customers quickly and consistently. EVEN gives them that ability without creating another complicated process behind the bar.”

Built for High-Volume Hospitality

EVEN’s large-format cocktails were developed with operators and bartenders in mind, allowing venues to serve a consistent zero-proof cocktail without the time and labor traditionally required to build a mocktail from scratch.

There is no muddling. No complicated recipe. No need for every bartender or server to recreate the same drink.

Crack. Pour. Serve.

The result is a cocktail designed to taste the same whether it is ordered by the first guest of the day or served during the rush of a packed stadium.

That consistency is particularly important in high-volume environments like Paycor Stadium, where speed of service and ease of execution matter just as much as the consumer experience.

One Product, More Possibilities Behind the Bar

EVEN was also designed to give operators flexibility.

Traditional cocktails begin with alcohol, and once the spirit is incorporated, it cannot simply be removed for a guest who wants a zero-proof option.

EVEN approaches the bar from the opposite direction.

Because the cocktail begins at zero proof, it can be served as designed for guests choosing not to drink alcohol, while also providing operators with the flexibility to add a spirit when appropriate.

That creates a versatile foundation that can serve different consumers without requiring entirely separate cocktail programs.

For restaurants and hospitality operators, it can mean fewer ingredients, simpler training, faster service and greater consistency while still giving guests meaningful choice.

It is not simply a mocktail. It is a total bar solution.

Meeting Consumers Where They Are

The launch at Paycor Stadium reflects EVEN’s broader strategy of bringing zero-proof cocktails into the places where consumers already gather rather than treating non-alcoholic drinking as a separate occasion.

EVEN is building its presence across stadiums, restaurants, hotels, golf, retail and major consumer events. The brand’s current footprint includes professional sports venues as well as hospitality and retail partners across multiple markets.

For EVEN, that expansion is driven by a straightforward idea: if consumers are asking for better zero-proof options, operators need a practical way to provide them.

“Consumer expectations have changed, but the solution has to work for the person behind the bar, too,” said Kuehl. “If we can give the guest a cocktail they genuinely want while making it easier for the bartender, server and venue to deliver it, everybody wins.”

The Paycor Stadium launch puts that model into action on one of hospitality’s most demanding stages: professional football game day.

About EVEN

EVEN creates premium zero-proof cocktails designed for both the people drinking them and the people serving them.

From individual ready-to-drink cocktails to large-format solutions built for bars, restaurants, stadiums and hospitality venues, EVEN combines full cocktail flavor with speed, consistency and operational simplicity.

By starting at zero proof, EVEN gives operators the flexibility to serve sophisticated non-alcoholic cocktails as designed or use them as the foundation for alcoholic cocktails, creating a more versatile solution behind the bar.

Crack. Pour. Serve.

Learn more about EVEN at drinkeven.co.

Media Contact:

Destiny Munoz-Semple