Marketing

Zero Acre Farms is going deep in seed oil-free cooking fats with a Organic Fera fruit fryer product for foodservice operators.

Vertically farmed berry producer Oishii is aiming to make its products more accessible with a range of new strawberry formats at significantly lower price points than its original $20 varietal.

Impossible Foods has partnered with Madison Square Garden Entertainment Corp., becoming the official plant-based burger of Madison Square Garden, the New York Knicks and the New York Rangers.

Houseplant, the cannabis lifestyle brand co-founded by actor Seth Rogen, has teamed up with Carbone Fine Foods to introduce a limited-edition Houseplant Italian Marinara.

Cleveland Kitchen is tapping into accelerated demand for ingestible beauty products with the launch of Korean Coleslaw, a twist on the classic side dish featuring a probiotic strain that has been clinically studied for gut and skin benefits.

In this week’s new products roundup, premium hummus producer Little Sesame enters the grab-and-go set, Archer Meat Snacks travels to a galaxy far, far away, and Barilla revs up its partnership with Formula 1.

Legacy Brooklyn pizzeria, Di Fara, has expanded its retail footprint by using sampling to build brand recognition outside of the Northeast.

Feel Good Foods is riding a major distribution wave this year, expanding to roughly 25,000 doors nationwide and launching a slate of new breakfast SKUs, further broadening the brand’s reach beyond its appetizer roots.

With new funding and a brand refresh, Rip Van is focused on expanding in grocery retail after establishing a base in club and ecommerce.

Clover Sonoma isn’t trying to chase trends or scale nationally. With a portfolio spanning seven dairy categories, it believes it has a better opportunity to meet the local community with “real dairy” at a moment when food trends are driving consumers back to the cow.