Marketing
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Featured Marketing Content
Mini Bars With A Mission: Procure Impact Links Emerging Brands To Hotel Channel
Procure Impact is working to solve the pain points of the hospitality channel, serving as a marketplace and platform for mission driven emerging brands to reach all of the major hotel management companies.
From Freezer Aisle to First Pitch: Protein Pints Joins Padres
The high-protein ice cream brand is partnering with the San Diego Padres to sell its top four flavors at concession locations inside Petco Park.
Inside Folkland Foods’ Journey From Organic Potato Fields to the Frozen Aisle
Folkland Foods started with a simple question: Can a multigenerational family farm turn its organic potatoes into a mainstream frozen product? The answer thus far is a resounding yes.
Additional Content
New Products: Coconut Cult Teams Up with MALK, Bitchin’ Sauce Goes Beyond Dips
In this week’s new products roundup, Purely Elizabeth enters the world of ingestible beauty, Coconut Cult joins forces with MALK and Bitchin’ Sauce ventures beyond the refrigerated aisle.
Marketing: Khloud Teams Up With Hot Girl Pickles For Galentine’s Day
Khloé Kardashian’s better-for-you snack brand Khloud is tapping into the dill pickle flavor craze with its latest addition; Factor and Perfect Snacks tap Olympic athletes.
FoodStory Punches Into Protein Bars With UFC Backing
FoodStory Brands is fighting its way into the crowded protein bar category through a new strategic partnership with UFC, the global mixed martial arts organization.
CPG Week Podcast: A Better Bagel Bootleg And Barron Trump’s Beverage Bet
This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard dig into the latest development surrounding the beleaguered maker of The Better Bagel, Barron Trump’s involvement in a beverage startup and the recent departure of Impossible Foods’ chief executive. The podcasters also review the impact of deflated cocoa prices on chocolate makers and consumers at the checkout.
SIMPLi’s ‘Biggest’ Launch Signals Regen Ag’s Nutrient Density Claim Could Be Winning
SIMPLi rolled out its largest new product launch to-date, spanning 10 products across three categories and bringing the supply chain-oriented company’s mission to 13 countries total.
Marketing: NERDS, Pringles and Ritz Unveil Spots for The Big Game
From celebrity cameos to cause-driven messaging, brands across categories are using the Big Game to spotlight new products and creative strategies.
New Products: Collabs from A-Sha and Ghost, Plus Fly By Jing’s Hot Pot Bomb
In this week’s new products roundup, A-Sha seeks to transport consumers to Bikini Bottom with SpongeBob SquarePants-inspired ramen noodle cups, Fly By Jing introduces its “Hot Pot Bomb,” and Ghost bulks up classic childhood cereals with 17 grams of protein.
BetterBrand’s Former Shipping Company Launches ‘The Fit Bagel’
Easy Lunches & More, a specialized food delivery service that claims to be the “last retailer of Better Bagel,” is now shipping its own version of the product, called The Fit Bagel, after it was “ghosted” by the company, according to its Instagram page.
Why Whoa Dough Is Dropping Bars For Bites
Whoa Dough has discontinued its first product line as it leans into a fresh new format bringing it deeper into snacking while hurdling the protein-saturated and overly-competitive bar category.
Dan-O’s Seasoning Expands into Dip Mixes
After a decade on the market, seasoning company Dan-O’s is making its first foray into the dip category with a 4-SKU lineup of dry mix seasonings.