Marketing

Fourteen years in, Ithaca Hummus is rolling out its first major brand campaign, transitioning to olive oil formulations and refreshing its packaging – all as part of a broader push toward sustained category leadership.

Gaming isn’t yet a core marketing channel for most food and beverage brands, but as time spent in games increasingly rivals time spent on social media, it’s emerging as a powerful growth engine for converting awareness into transactions.

Ripi has raised $2.4 million in a seed funding round led by growth equity firm Cutting Horse. Great Circle Ventures, Paperboy Ventures, SuperAngel.Fund and “a bunch of other angels” also contributed, said founder and CEO Ian Tecklin.

New edible coffee brand Moka Energy is using a proprietary process to turn whole coffee beans into a chocolate-like format.

In this week’s new products roundup, Nestlé takes to the pitch ahead of the FIFA World Cup 2026, Reese’s brings back a fan-favorite limited-edition flavor, and Sargento unveils a better-for-you twist on Lunchables.

Making the margins work on sustainable packaging remains an industry-wide puzzle that’s yet to be pieced together. Mars-owned KIND Snacks now has a months-long experiment behind it to back that up.

Big Bread still hasn’t cracked the sourdough code, but San Diego-based biotech company Leaven Foods may have just created the secret ingredient to make true sourdough work at scale for home bakers and professionals alike.

The team behind Hot Ones’ branded CPG sauces is expanding beyond its flagship condiment type for the first time with a new line of spicy barbecue sauces.

In this week’s new products roundup, Roots Farm Fresh expands its frozen potato products into the breakfast daypart, Huer Foods and Cholula collaborate on “swicy” gummy candy, and Dr. Praeger’s expands its snack lineup.

For the first time in its over 12-year history, Stone & Skillet has changed its visual identity. The new branding brings a skillet illustration to the logo and adds brighter colors to differentiate flavors.