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Featured Marketing Content
Beyond Meat Launches ‘Phytosphere’ Platform With Protein Powders and Savory Bars
Beyond Meat is launching a new “plant-powered” portfolio known as Phytosphere, marking the occasion by entering new categories including protein powders and savory protein bars.
Doich Unveils Protein Innovation As It Aims to Be ‘The LesserEvil of Confection’
Doich is gearing up to launch a line of Protein Cups in October, marking its first step beyond its flagship snacking dough. The new confection, which is free from seed oils and artificial sweeteners, will debut direct-to-consumer in 8-packs.
FUNDAY Natural Sweets Built Big Down Under. Now It’s Taking on the U.S.
Building a $100 million candy brand in a country of roughly 27 million people forced FUNDAY Natural Sweets to think beyond the better-for-you niche. Now, the Australian brand is seeking to translate that mass-market appeal to the U.S.
Additional Content
[Exclusive] Elavi Goes National with Whole Foods Market; Launches Exclusive SKU
Elavi is expanding nationwide at Whole Foods Market, less than a year after landing its high-protein, gluten-free, vegan brownies in select regions of the natural retailer.
Target Taps Celebrity Chef For Good & Gather Collab
Target is expanding its Good & Gather store brand with help from celebrity chef Roy Choi and his signature Korean-American flavors.
CPG Week Podcast: Chicken In A Biscuit, Messi No Más, And a Can Of Cod
This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss WILDE Brands’ expansion into crackers made with chicken breast, the discontinuation of Lionel Messi’s sports drink brand, a functional beverage startup tackling menstrual symptoms, and David Protein’s sequel to last year’s seafood stunt.
BloxSnacks Brings Protein to Kids Fruit Snacks with Snackmode
With the upcoming launch of its Snackmode protein fruit snack line, kid-focused snack brand BloxSnacks is betting that protein will help define the next generation of better-for-you lunchbox treats.
Oishii Wants to Redefine Berry Shopping, and Prove Vertical Farming Can Scale
Consumers are shifting toward the perimeter of the store, in search of snackable, fresh and accessible offerings. After closing a $150 million Series C earlier this month, Oishii is working to meet that need.
Mrs. Fields Founder’s Daughter Launches Functional Cookie Brand
Cookie brand Fields Good is targeting different day parts and use occasions for its functional indulgence products.
The Next Wave of Caffeine at Sweets & Snacks: Trail Mix, Sublingual Powders and Lollipops
At the Sweets & Snacks Expo in Las Vegas last week, new offerings from brands like Awake, Buzz Bomb and Alert Pop underscored just how far the caffeine category is stretching beyond the beverage aisle.
SNAX-Sational Brands Teams with Chiquita, Guy Fieri on New Snack Launches
SNAX-Sational Brands is doubling down on two fast-moving trends in the snack aisle with the debut of Chiquita-branded Plantain Chips and a Guy Fieri microwave popcorn line.
David Introduces Canned ‘Cod 2’ to Highlight Portable Protein Products
David Protein, the bar brand founded by RXBAR creator Peter Rahal, is expanding its line of wild caught fish with Cod 2, a canned cod product intended to complement the flash frozen filet line it launched last year.
Rotten Ventures into the Chewy and Protein Candy Sets with Tiniez and Chewerz
Better-for-you candy purveyor Rotten is entering a new phase of growth with two new innovations and accelerating retail momentum.



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